The recent arrest of two black men in a Philadelphia Starbucks has become a national headline. How is Starbucks using social media to further communicate their stance on the consequences of racial bia…Read More
Here is a great case study of a team using a private video solution and publishing portions of the clip to social media. We use Brightcove at Enterprise Marketer for our video solution and it is awesome to be able to publish a smaller clip of our videos to Facebook and Twitter without the need for video production tools and a new rendering.
It's clear that video is the current favorite across most social media platforms; more than 100 million hours of video are watched on Facebook every day. To optimize social video, marketers such as SilverLine Athletics are using Brightcove Social to consolidate their social video analytics across all social channels, track social engagement per video, and quickly assess what's working and where--ultimately getting a true ROI picture....via brightcove.com