On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.Read More
Andy and Barry are a great pair to tackle this topic.
Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters. Highlights from the episode include: Why is storytelling such a thing? How to succeed with content marketing without…Read More ›...via orbitmedia.com