On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.Read More
It's not easy to get our audiences to listen to us all the time. Rebecca lays out 5 very doable steps to achieve this goal. Please take special notes in steps 1 and 2 as they are the most important.
As marketers, you should put yourself in the shoes of your target customers as often as possible. View your brand through the eyes of a layman and try to figure out your products drawbacks so that they can be eradicated. ...via ibm.com