Enterprise Marketer - Make Your Marketing Matter.


It's not easy to get our audiences to listen to us all the time. Rebecca lays out 5 very doable steps to achieve this goal. Please take special notes in steps 1 and 2 as they are the most important.
As marketers, you should put yourself in the shoes of your target customers as often as possible. View your brand through the eyes of a layman and try to figure out your products drawbacks so that they can be eradicated. ...
via ibm.com

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