Enterprise Marketer - Make Your Marketing Matter.
A sales goal within a content marketing approach is all about driving demand for products and services by first creating subscribers who know, like, and trust your brand, who then convert into customers. As Robert describes it in his workshop, this is simply spending some of your marketing effort in building a group of people who are engaged with your approach but aren't ready to purchase. When they are - your brand will be top of mind....
via contentmarketinginstitute.com

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