Enterprise Marketer - Make Your Marketing Matter.


Once a new(er) approach of marketing takes full steam and our platforms become intelligent and compatible with other platforms, we can start having a real conversation about analytics and measurement. Here is a great set of interviews from marketing experts on the topic, from one of our favorite companies, Brightcove.

The question that plagues many a video marketer: "Are people watching my videos?" Are you wondering how often a viewer, given the opportunity to view a video, clicks "play"? This is a play rate. This number is calculated by dividing the views by the impressions. While it might seem simple, it's actually quite telling. A landing page conversion would be a similar metric: your prospect is signing up to learn more. In this case however, a play button is wildly more attractive and less barrier-ridden than a form, right? Before we go any further, let's make sure we're using the same vernacular....
via brightcove.com

tagged with: Video, MPB2B, Data

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