On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.Read More
What is ROI? What metrics should you use for your type of content? This article will tell you what you need to look at and how it needs to be viewed by others.
The sudden knock of a CEO at the door worries every CMO. The CEO walks in and says the company is trending on social media because a recent campaign received a high amount of "likes." Due to that rise in popularity, the CEO requests information on how the like are affecting sales leads....via marketingprofs.com