On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.Read More
If you're looking to start an email campaign to get new and current customers to click and buy, Dan lays out 6 very easy steps for you. Taking out the guesswork will allow you to focus on what your customers what to see and read.
Psych! We know we said that there were only six steps, but there's actually one last step after sending your email - monitoring and reporting. Monitor your deliverability and engagement levels. Are you getting a lot of hard bounces or unsubscribes?...via ibm.com