Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.


As Jay knows from participating in some many Influencer Marketing efforts over the past few years, there is a right way to do it and a wrong way. I love his take on this and how he breaks the mold of the "50 Experts Say Something" model.
We're all consumers here, so let's do a little thought experiment together. Think about the last few things you purchased or new spots in town you investigated. Do you remember how you heard about those products or places initially? Did any of the information you used in your decision originate from family, friends, coworkers, acquaintances, or celebrities?...
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