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More and more we are needing to write for specific people, this means saying the same thing in many different ways. This article tells us why publishers are working so hard to achieve this goal.
Why publishers are getting more serious about personalization For years, marketers have dreamed of the day when they can communicate one-on-one with people on the internet. A growing number of publishers are sharing those dreams too, and they are investing heavily in making that happen. At the 2016 Media Technology Summit held on Oct....
via digiday.com

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