Enterprise Marketer - Make Your Marketing Matter.

OUR THOUGHTS:

Many times we say bigger is better but as Wessel tells us better is the key when it comes to data.  What are you using it for?  Don't waste the data you have and be smart about what your collecting.

Sometimes the right data is big. Sometimes the right data is small. But for innovators, the key is figuring out what those critical pieces of data are that drive competitive position....
via hbr.org

tagged with: Data, Content Strategy

related articles

Join The Movement!

Become a member of this community of marketers.


t

o

p