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Content Marketing World 2017

  contentmarketing.go2cloud.org   Dates: 9/5/2017 - 9/8/2017   Location: Huntington Convention Center, Cleveland, OH
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.

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Using Video and Audio to Reach Your Audience

In this episode, we will demonstrate, and Matt Pierce and Pamela Muldoon will discuss, how using video and audio together can be the approach you have been looking for with your next Content Marketing…Read More

Lessons Learned From Journalism to Help Enterprise Content Marketing

In this episode, Heidi Cohen and Nicole Mills discuss pulling from journalism to do Content Marketing better in the enterprise.Read More

How to adapt and evolve an Agile approach to marketing (b/c sometimes you need more than strict Scrum)… https://t.co/1BmA...
Do you know how a Social-First Content Strategy Provides a Powerful Brand Boost? https://t.co/u7bp... #CMWorldhttps://t.co/E2yA...
An introduction to content management systems (CMS) #cms #cmworld #wordpress https://t.co/JI1h...
Are you mapping content to your buyer journey? Check out @CoScheduleBlog 's advice with charts… https://t.co/TfR6...
We just updated our #CMWorld 2018 Twitter list. Tweet with our speakers and moderators before the big event!… https://t.co/bipo...
@NancyTaylor223 Seems you're not the only one to love them! #CMWorld
A7: Once the breakthrough happens, you gotta block out everything else.....and get after it. Don't let it fade. Go.… https://t.co/MFio...
A2 Mind maps often start out hand drawn on a yellow legal pad with felt tip marker. Then, I create a software versi… https://t.co/Ipny...
5 simple and affordable ways to market your business online #cmworld #smm https://t.co/udol...

Thanks to our amazing sponsors!

A Year Full of ‘No Way!?’ Moments for CCO Magazine

A Year Full of ‘No Way!?’ Moments for CCO Magazine

Discover 10 Chief Content Officer articles that had its editor saying, “No way?!” in 2017 – Content Marketing InstituteRead More

10 Must-See Sessions at Content Marketing World 2017

10 Must-See Sessions at Content Marketing World 2017

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you're going or what you plan to do when you get there. But anyone happily anticipating the screening,…Read More

6+ Promising Sessions at Content Marketing World 2017

6+ Promising Sessions at Content Marketing World 2017

Content marketing remains a critical strategy for brands eager to earn the attention and interest of customers – ones they already have and those they seek to attract. It’s different than advertising…Read More

Marketers Must Pick Up the Video Camera - Here's How

Marketers Must Pick Up the Video Camera - Here's How

Jeff says marketers fear two primary aspects of video marketing. First, there's tremendous anxiety about getting in front of the camera. He explains, "The fear of being judged scares people away from…Read More

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A Journey Through Native Advertising to Artificial Intelligence

In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for…Read More

Digging Deeper into Global Content Marketing

In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.Read More

@CMIContent Thank you for the #CMWorld opportunity! Roger
@dshiao Setting scheduled activities helps. Takes your mind off it. #CMWorld Good luck!
@cmcphillips @mikemyers614 I would love that! Keep me posted ?? #CMWorld
@JeremyBednarski Come to the westside. Bright and sunny here! #CMWorld
@martinlieberman @CMIContent Good point. Some folks just don't think about it. When it's your world, it just comes so naturally. #CMWorld
Nope, never. (I do occasionally indulge in a little something on special occasions, usually involving dark chocolat… https://t.co/Je62...
?? 2 questions left, #CMWorld friends. Q6 coming up in just a few seconds.
Hi all - I'm a marketing manager in Chicago, IL. My favorite teacher is my 4.5 year old daughter. You'd be amazed h… https://t.co/x8vO...
3 Facebook groups you didn’t know about that will get you closer to Facebook developers #blogging #cmworld #smm https://t.co/9V0K...
Working on #CMWorld fun stuff today. Headphones in singing Andy Pratt's "Avenging Annie" loudly in bad falsetto voi… https://t.co/UIJO...
Quality #content alone never wins. Masterful marketers exploit tech to maximize investment. @LukeKintighhttps://t.co/uGcG...
This Week in Content Marketing: 2017 Content Marketing Predictions

This Week in Content Marketing: 2017 Content Marketing Predictions

In this very special episode of #ThisOldMarketing, Robert and I make our content marketing predictions for 2017. We won’t give out any spoilers here in the abstract; but we can tell you that we each s…Read More

Go All In With Content Marketing or Do Nothing: #CMWorld

Go All In With Content Marketing or Do Nothing: #CMWorld

I always ask the speakers at Content Marketing World to cut the extraneous and jump right into the substance of their presentations. I'm going to take my advice with this post. If you're not "all in"…Read More

My Favorite Content Marketing Video: Joe Pulizzi

My Favorite Content Marketing Video: Joe Pulizzi

While not the oldest example in the world, my favorite example is probably John Deere's The Furrow MagazineRead More

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

How Digital Asset Management Can Make a Big Impact on Your Content Marketin…

Many companies producing great content at a consistent pace soon face a predicament - they have so much content that they: Don't know or remember everything they have Can't track down content assets e…Read More

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How to Run an Effective Lead Generation Campaign with Content at the Center

In this episode, we learn a little more about the products that Netline and Fabl offer to marketers, sales folks, and creatives to allow them to collaborate on amazing content and generate leads with…Read More

Focus on the Humans, From Selling to Change Adoption

This unique conversation wanders from chickens to stingrays to attribution and then to change adoption, but it's worth the ride.Read More

Secure your ticket to hear Emmy Award winning producer and actress Tina Fey keynote Content Marketing World. Regist… https://t.co/sME7...
@KitSeeborg Glad you could be here today, Kit! #CMWorld
The clock’s ticking. You have until April 27 to enter the Content Marketing Awards. Get your work the kudos it dese… https://t.co/YN2H...
@lookbookhq Happy Tuesday, Amanda! #CMWorld
Running late to #CMWorld chat! I've been converted to an @Indians fan! And #baseball has become one of my favorite sports to watch!
@atxcopywriter No football? No soccer? More of a music person? #CMWorld
An introduction to content management systems (CMS) https://t.co/JI1h... #cms #cmworld
@s_narmadhaa @atxcopywriter You too! See you next week! #CMWorld
A1: We don't work with freelancers at the moment, but we do feature guest bloggers on our site from time to time. #CMWorld
Wait, WHAAAAAT? Great get, my friends! #CMWorld https://t.co/pGUo...

Thanks to our amazing sponsors!

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Choosing the Right Content Marketing Software for Your Team with Mintent and ScribbleLive

On this episode, Matt Dion and Christoph Trappe, sit down to discuss the Content Marketing ecosystem and problems Content Marketers face daily.Read More

Clearing the Air on Personas, Analytics, and SEO

Ardath Albee of Marketing Interactions and Andy Crestodina of Orbit Media delve into the content marketing bottom-line in this week’s episode of Marketer-to-Marketer.Read More

Final words on #smbiz #contentmarketing: Don't underestimate the need to amplify & promote content. Maximize content visibility. #cmworld
@CMIContent A1: Your biggest advantage as a small business is your ability to attach people to the brand! Most big… https://t.co/lpVg...
@oogurit Glad you enjoyed it! We're here every Tuesday at 12pm EDT. Join us anytime. #CMWorld
A2] Be careful of asking too much of a few customers. @harrisonia #cmworld
@oogurit @NintendoAmerica What a great way to bring everyone together! #CMWorld
The Ultimate Beginner's Guide to Migrating your #WordPress Site to a New Domain https://t.co/3Vc2... #blog #cmworld
A recap of my very fun, fast & furious #cmworld chat last week - in case you missed it: Earned Media and its Role… https://t.co/VMCl...
Set up these 5 steps and you have a sustainable online business https://t.co/cWy5... #blog #cmworld
3 ways to grow your subscriber list from 0 - 100 in 24 hours or less https://t.co/gzpe... #blog #cmworld
A3: In the earned media world, we see some opportunities with sponsored content. That's one place where both #PR f… https://t.co/SHzr...
@CMIContent I loved the Bananas Foster #glutenfree waffles (or was it pancakes?) at CoCo's. So hard to find! #CMworld

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Influencer Marketing for Companies of All Sizes

Influencer marketing is not just for B2C marketers. From an influencer marketer for a global software company to a one-man marketing team and influencer for a company that’s changing the way patients…Read More

Sherri Powers and Marcus Sheridan on Video Marketing and Sales Integration

Video marketing is no longer the future, it is the now, and it’s becoming more and more attainable according to this week’s hosts, Marcus Sheridan and Sherri Powers. Marcus is the Founder and CEO of T…Read More

49+ Women-Hosted #Podcasts & Shows for Entrepreneurs https://t.co/QtRi... #cmworld
What are most bloggers ignorant of that prevents them from becoming financially independent https://t.co/NPKr... #blog #cmworld
@HeyOrca @CMIContent All good questions! LOL ... Especially that last one. :-) #cmworld
Q3: What are some questions marketers should ask when identifying influencers? Are there tools that can help?… https://t.co/RNay...
@CMIContent A1: At the most basic level, collaborating with relevant influencers to co-create content that is promo… https://t.co/KfaV...
INFOGRAPHIC: 8 Tricks to Increase #Instagram Popularity https://t.co/exqy... #cmworld #smm
How ConvertKit shot to the top by listening to the pain points of their customer https://t.co/tG8t... #cmworld #smm
Top 10 articles 2016 and the #blogging strategies I will wipe out https://t.co/NbUH... #cmworld #smm
5 Ways that can help you to grow subscribers to your first 1000 https://t.co/ofMs... #cmworld #smm
I'm Erika Heald, #ContentChat host and content marketing consultant. I admire @annhandley as she inspires me to kic… https://t.co/4fXS...

Thanks to our amazing sponsors!

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Marcia Francis and Amanda Todorovich on Healthcare Marketing for Health Systems

Watch as Marcia and Amanda discuss their process to producing consistent and successful content in a specialized content space: What inspires their teams and how they grow their audience?Read More

Margaret Magnarelli and Mark Masters on Getting Scrappy with Content Marketing

Marketer to Marketeer: On their one-year friendaversary, we brought Margaret Magnarelli and Mark Masters in front of a camera to get scrappy about marketing: no rules. Well, some rules.Read More

How ConvertKit shot to the top by listening to the pain points of their customer https://t.co/tG8t... #cmworld #smm
How to link build through content upgrading https://t.co/fnb6... #cmworld #smm
Want to learn more about text message marketing? Join today's today's chat with Ardath Albee @Ardath421 Tuesday, at… https://t.co/O2py...
5 simple and affordable ways to market your business online https://t.co/udol... #cmworld #smm
An introduction to content management systems (CMS) https://t.co/JI1h... #cms #cmworld
8 Reasons a B2B Company Needs Social and #ContentMarketing https://t.co/tPUF... #CMWorld
Top 10 articles 2016 and the #blogging strategies I will wipe out https://t.co/NbUH... #cmworld #smm
5 #Facebook groups for Facebook ad mastery https://t.co/Acmo... #cmworld #smm
Thinking about employing a journalist to work for your agency? Here are a few pro tips to help them adapt, fit in a… https://t.co/rzQk...
The art of switching your article titles and sub-titles https://t.co/jpNO... #cmworld
5 ways on how to boost your creativity at work https://t.co/jC5G... #cmworld
The Story Funnel-Matrix: Create Better Content With This Simple Diagram via @contently https://t.co/CKm3...https://t.co/iodA...

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Content Marketing World 2017 Takeaways

It’s not all about FUN at 2017 Content Marketing World. Here are my 3 lessons from this year’s event. If you are a content marketer or doing anything related to content, this is the perfect place to…Read More

Amanda Todorovich on the Content Marketing World Health Summit in September 2017

Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health SummitRead More

What are most bloggers ignorant of that prevents them from becoming financially independent https://t.co/NPKr... #blog #cmworld
Awesome! Can't wait to see you there! #CMWorld https://t.co/hdN3...
How to craft the perfect welcome email sequence so that your emails don't resemble beige wallpaper https://t.co/zsvY... #cmworld
How I segment my email list through disqualification https://t.co/SdTh... #cmworld
Lush’s @Daniel_Hatch explains why some journalists struggle to make the switch to content marketing and how, as a C… https://t.co/mvzu...
The ideal business?—?partnership https://t.co/Cv55... #blog #cmworld
As #InfluencerMarketing graduates from the wild west, #CMWorld speakers share their predictions:… https://t.co/0kqv...
INFOGRAPHIC: 8 Tricks to Increase #Instagram Popularity https://t.co/exqy... #cmworld #smm
How to improve your bottom-line by improving your customer relations https://t.co/jPOb... #cmworld #ssf
@JeremyBednarski My man! Wouldn’t be the same without you. #CMWorld
The horrible hidden truth about #blogging nobody wants you to know https://t.co/TTk7... #blog #cmworld

Thanks to our amazing sponsors!

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23 Enterprise Marketer Podcast Interviews from Content Marketing World 2016

During September of 2016, Michelle and I had the opportunity to travel to Cleveland, OH and interview several of the most brilliant minds in marketing today. Here are the video and audio versions of…Read More

2 easy & reliable ways to generate more traffic for your website https://t.co/vBdS... #cmworld #smm
5 ways to boost work productivity https://t.co/iC5S... #cmworld #smm
With #CMWorld around the corner, check out how #InfluencerMarketing is emerging into a new frontier… https://t.co/qN0U...
How to link build through content upgrading https://t.co/fnb6... #cmworld #smm
5 ways on how to boost your creativity at work https://t.co/jC5G... #cmworld
Your website is not considered powerful unless it meets these 3 standards https://t.co/pJgt... #cmworld #cro
The only system that will guara-damn-tee you loyal customers and increase your bottom-line in equal measu https://t.co/BVGI... #cmworld
The Science of #Storytelling: A #CMWorld Chat with Joe Lazauskas https://t.co/qSdr...
You know your business sucks if... https://t.co/sD6x... #cmworld #nps
Set up these 5 steps and you have a sustainable online business https://t.co/cWy5... #blog #cmworld
I am so fascinated with this. Can't wait to read Joe's new book. #CMWorld https://t.co/I3oA...
Reporters make fantastic content marketers! But they often need a little retraining and guidance. Here are a few tr… https://t.co/H5gl...
You may need to take home some work this weekend - get your entries in for the Content Marketing Awards. Deadline i… https://t.co/RVPF...
The ultimate guide to configure #Facebook Instant Articles for WordPress https://t.co/PAMU... #cmworld #smm
Not much longer to save $500 on your Content Marketing World ticket. Prices go up tonight. Register now!… https://t.co/40bz...
How I segment my email list through disqualification https://t.co/SdTh... #cmworld
The horrible hidden truth about #blogging nobody wants you to know https://t.co/TTk7... #blog #cmworld
?? Sound the alarms! Prices goes up tonight. (PS, you can get another $100 off registration with code TW100. Great d… https://t.co/Qas6...
I can be down with this definition of the word "content" by @KMoutsos: "Content is information that provides a bene… https://t.co/mXLr...
How to link build through content upgrading https://t.co/fnb6... #cmworld #smm
Digging Deeper into Global Content Marketing - @lieblink @pamdidner | https://t.co/FZY6... - #ContentMarketing #Digital #Global #CMWorld
3 ways to grow your subscriber list from 0 - 100 in 24 hours or less https://t.co/gzpe... #blog #cmworld

Thanks to our amazing sponsors!

5 ways to boost work productivity https://t.co/iC5S... #cmworld #smm
Your website is not considered powerful unless it meets these 3 standards https://t.co/pJgt... #cmworld #cro
The Super Early Bird gets the worm. ?? They also get $500 off an All-Access Pass at Content Marketing World! This de… https://t.co/FM5N...
How ConvertKit shot to the top by listening to the pain points of their customer https://t.co/tG8t... #cmworld #smm
49+ Women-Hosted #Podcasts & Shows for Entrepreneurs https://t.co/QtRi... #cmworld
Free Ebook: 3 Ways to Create Social-First Content https://t.co/1nOo... #Branding #SMSSummit #CMWorld
How lead magnets are quietly (yet radically) changing the way we buy stuff online https://t.co/YGo9... #blog #cmworld
With #CMWorld around the corner, check out how #InfluencerMarketing is emerging into a new frontier:… https://t.co/zS6o...
Top 10 articles 2016 and the #blogging strategies I will wipe out https://t.co/NbUH... #cmworld #smm
@smsmagic We hope you can join in on the conversation! #CMWorld
The Ultimate Beginner's Guide to Migrating your #WordPress Site to a New Domain https://t.co/3Vc2... #blog #cmworld
Looking to stay on top of industry trends? Don't miss out on opportunities like #CMWorld and @High5Conf. https://t.co/zjxF...
#Blogging lessons learned in one year of blogging https://t.co/YLKP... #cmworld
What trends will impact #InfluencerMarketing? #CMWorld speakers share their predictions: https://t.co/ssac... https://t.co/SW6b...
The ideal business?—?partnership https://t.co/Cv55... #blog #cmworld
Here's why good editors drink their tea with jam (not honey). #marketing #contentmarketing #cmworldhttps://t.co/qnf0...
@SourceMediaCo @MadalynSklar Ooooh now we must check out #sourcechat! Shoot us a reminder next week! #CMWorld #TwitterSmarter
Traffic: Why you are not getting any and how you can fix it https://t.co/bTvN... #blog #cmworld
.@chefcleveland and @LevyRestaurants are doing some cool things at @CLEConventions. Proud to say this is where we h… https://t.co/ZYTb...
Big news for Bux lovers headed to Content Marketing World. #CMWorld https://t.co/hJsh...
@PhilstemComms Yes please! We'd love for you to join us one year at #CMWorld. But if there's anything we can do to… https://t.co/Ja42...
5 Ways that can help you to grow subscribers to your first 1000 https://t.co/ofMs... #cmworld #smm

Thanks to our amazing sponsors!

How to improve your bottom-line by improving your customer relations https://t.co/jPOb... #cmworld #ssf
@lacaszatt Excited to see your name on the #CMWorld reg list. We have a couple other library friends in our communi… https://t.co/nIRK...
This September, the @CMIContent team will host the largest global gathering of content marketers. You'll hear from… https://t.co/FmJl...
5 ways on how to boost your creativity at work https://t.co/jC5G... #cmworld
Because (a) Wait…February is over? + (b) #ContentTECH gobbled up much of our day + (3) we just love all of you…… https://t.co/YS6E...
Did you hear? Our sale has been extended! Get $500 off a Content Marketing World All-Access Pass when you register… https://t.co/fmwV...
An introduction to content management systems (CMS) https://t.co/JI1h... #cms #cmworld
You don’t need 1,000 articles. You need 100 great articles! @Crestodina #contentmarketing #cmworld https://t.co/9IwE... via @heidicohen
5 simple and affordable ways to market your business online https://t.co/udol... #cmworld #smm
7 lame #blogging excuses you should not be using https://t.co/fodH... #cmworld #smm
Thinking about employing a journalist to work for your agency? Here are a few pro tips to help them adapt, fit in a… https://t.co/55xy...
Top 10 articles 2016 and the #blogging strategies I will wipe out https://t.co/NbUH... #cmworld #smm
The Ultimate Beginner's Guide to Migrating your #WordPress Site to a New Domain https://t.co/3Vc2... #blog #cmworld
Set up these 5 steps and you have a sustainable online business https://t.co/cWy5... #blog #cmworld
7 things a content marketing strategy won’t fix. #cmworld #marketing https://t.co/F94T... https://t.co/w2tR...
49+ Women-Hosted #Podcasts & Shows for Entrepreneurs https://t.co/QtRi... #cmworld
What are most bloggers ignorant of that prevents them from becoming financially independent https://t.co/NPKr... #blog #cmworld
If your aim is to drive leads, you don’t need to make more #content, just more effective content. @mmagnarelli #contentmarketing #cmworld
I just got news I have to share. Super Early Bird rates for #CMWorld have been extended until the end of the week!… https://t.co/pHc2...
Last call: today is the last day for SUPER early-bird pricing to see #TSG pres Leslie Carruthers at #CMWorld! Tomor… https://t.co/tXyz...
#ContentTECH, we are so grateful you could spend the day with us. Let's do it again soon, ok? Why not join us at on… https://t.co/5JSS...
@DSFedor @bestofjess That’s what our blog, #CMWorld, #IntelContent and our other content is for. :) We’re so glad y… https://t.co/qzx2...
INFOGRAPHIC: 8 Tricks to Increase #Instagram Popularity https://t.co/exqy... #cmworld #smm

Thanks to our amazing sponsors!

Hard to believe it’s (almost) already the end of Super Early Bird pricing for #CMWorld. Time flies when you’re havi… https://t.co/DYJx...
Headed to a conference this year? Fill your virtual rolodex. (But avoid these mistakes when you do.) https://t.co/JZ1k... #CMWorld
An introduction to content management systems (CMS) https://t.co/JI1h... #cms #cmworld
@DSFedor @EditorStahl We're blushing. Thanks for the kind words. Will we see you again at #CMWorld? #ContentTECH https://t.co/FJgE...
The ultimate guide to configure #Facebook Instant Articles for WordPress https://t.co/PAMU... #cmworld #smm
@brianwpiper Thanks, Brian! PS love your cover photo. Will you be able to join us at #CMWorld this year? #ContentTECH
Early bird pricing ends today - tomorrow it's $200 more! Join #TSG pres Leslie Carruthers to talk #B2Bhttps://t.co/S7xP...
This September, the @CMIContent team will host the largest global gathering of content marketers. We're in the fina… https://t.co/plOM...
5 ways on how to boost your creativity at work https://t.co/jC5G... #cmworld
The Story Funnel-Matrix: Create Better Content With This Simple Diagram via @contently https://t.co/CKm3...https://t.co/cJj2...
5 #Facebook groups for Facebook ad mastery https://t.co/Acmo... #cmworld #smm
@MoninaW @CMIContent First time in 3 years I won't be attending. Too much going on today. :( #ContentTECH #CMWorld https://t.co/0NY6...
I'm always tickled on #ContentTECH day! What started out as a fun idea between @JoePulizzi, @ExecMatters & myself h… https://t.co/uK6j...
Did you know I'm one of the judges for the @CMIContent Content Marketing Awards this year? (It's true!) We want to… https://t.co/C8Hl...
The horrible hidden truth about #blogging nobody wants you to know https://t.co/TTk7... #blog #cmworld
Traffic: Why you are not getting any and how you can fix it https://t.co/bTvN... #blog #cmworld
@QLTechAustralia Many people seem to love gifs. What about them do you enjoy? #CMWorld
The art of switching your article titles and sub-titles https://t.co/jpNO... #cmworld
Greg Allan is a real case study in how a small business can use content to do amazing things. He’s a Perth electric… https://t.co/0FwW...
3 ways to grow your subscriber list from 0 - 100 in 24 hours or less https://t.co/gzpe... #blog #cmworld
If your aim is to drive leads, you don’t need to make more #content, just more effective content. @mmagnarelli #contentmarketing #cmworld
You know your business sucks if... https://t.co/sD6x... #cmworld #nps
2 easy & reliable ways to generate more traffic for your website https://t.co/vBdS... #cmworld #smm

Thanks to our amazing sponsors!

The ideal business?—?partnership https://t.co/Cv55... #blog #cmworld
5 simple and affordable ways to market your business online https://t.co/udol... #cmworld #smm
Lush’s @Daniel_Hatch explains why some journalists struggle to make the switch to content marketing and how, as a C… https://t.co/7ASv...
How to improve your bottom-line by improving your customer relations https://t.co/jPOb... #cmworld #ssf
7 lame #blogging excuses you should not be using https://t.co/fodH... #cmworld #smm
Free Ebook: 3 Ways to Create Social-First Content https://t.co/1nOo... #Branding #SMSSummit #CMWorld
How much of your time, effort and IP are you giving away? Why are you doing it? What’s in it for you? The BNR team… https://t.co/UQd8...
How ConvertKit shot to the top by listening to the pain points of their customer https://t.co/tG8t... #cmworld #smm
7 things a content marketing strategy won’t fix. #cmworld #marketing https://t.co/F94T... https://t.co/kpw1...
@ardath421 We've been counting down to this one, Ardath! #CMWorld
How lead magnets are quietly (yet radically) changing the way we buy stuff online https://t.co/YGo9... #blog #cmworld
@oliveandco Good to see you today, friends! #CMWorld
?? Why do our brains love good stories? Today, we tweeted with @contently's @JoeLazauskas on the #CMWorld chat to f… https://t.co/Pp1L...
Chicago to Cleveland in 28 minutes?? https://t.co/eZz5... Train: 7 hours Car: 5 hours 25 min Plane: 4 hours 30… https://t.co/hXXV...
@e_simpson13 How exciting! Can't wait to see you there. #CMWorld https://t.co/DBO1...
@hautepinkpr Hi Patty, thanks for the #CMWorld shoutout. Our chats actually start at 12pm EST. Hope you can join us one day!
5 ways to boost work productivity https://t.co/iC5S... #cmworld #smm
@writtenbyemilie We were so inspired when we heard @rajivscribe keynote Content Marketing World. He's doing some in… https://t.co/5DBU...
How To Write Results-Oriented Content Series Even If You Have Writer’s Block https://t.co/GHJK...https://t.co/IWdE...
Here are several reasons why we hold Content Marketing World in Cleveland every year. The city is amazing. #CMWorld https://t.co/NqUn...

Thanks to our amazing sponsors!

@4SocialGals @CMIContent Great. Now I'm hungry again... this chat ALWAYS makes me hungry... #cmworld https://t.co/4O8O...
@lookbookhq The mentions of you, @vidyard, and @SigstrApp all in one tweet. LOVE IT! You are some of our faves. #CMWorld
@CMIContent @JoeLazauskas Woot! Thanks, Joe! See you in a few weeks! #CMWorld
@s_narmadhaa @quuu_co @TheRyanRobinson We'll let you off the hook this time then ?? Loved all your answers in… https://t.co/5NlA...
How I segment my email list through disqualification https://t.co/SdTh... #cmworld
@CMIContent A7: Gotta shout out to our fellow Canadian here. I love @vidyard's content. Strong sense of brand ident… https://t.co/C4qS...
Next week, we're discussing text message marketing with @ardath421. Be sure to join us. Same time, same place!… https://t.co/EqF1...
@CMIContent A7 I think @Nike do a good job of this ? #CMWorld
@CMIContent @CFR_org Thank you. Really appreciate that. :) #cmworld
Meet @joelazauskas when you attend his keynote at Intelligent Content Conference. Register today with code TW100 to… https://t.co/kM66...
@mikemyers614 I thought today was Wednesday when I first woke up. Weird. #CMWorld
@cmcphillips @CMIContent I want to say it's an abnormality but I'm positive my wife would not only disagree, I'd ge… https://t.co/yKtg...
@joshmccormack @CFR_org You always know where to find us. We love chatting with you! #CMWorld
@JoeLazauskas @CMIContent @contently @shanesnow Please track sales conversions from this tweet #commission #CMWorld
@CMIContent @CFR_org Doing well, thanks. Glad I caught the last part of #cmworld !
@luciafontaina @quuu_co @TheRyanRobinson That's a good enough reason to join #qchat! ?? #CMWorld
@bhrome @CMIContent So I read! Winning awards and taking names, Mr. Rome! #CMWorld
@CMIContent Thanks! I'm multi-tasking; sitting here trying to observe #CMWorld and sitting on our weekly game devel… https://t.co/iEhI...

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Remember, if you have a question for @joelazauskas, feel free to tweet us, and we promise to get it to him! #CMWorld https://t.co/he3b...
@CMIContent A6: Not all numbers are created equal. At LookBookHQ we strongly believe that content engagement/consum… https://t.co/fMtX...
@joshmccormack @CFR_org Howdy Josh! How's your day? #CMWorld
@CMIContent A7: The @CFR_org does an amazing job of storytelling. Check out this: https://t.co/9o6T... #CMWorld
@tiffanyiswrite Grrrr. Missing the "s" in always. Hate when hat happens. #CMWorld
Let's give @JoeLazauskas a huge round of applause for joining the #CMWorld chat! ?? https://t.co/0hgR...
Really loving the #CMWorld chat right now! If anyone has enough energy for a double Twitter chat, I'd highly recomm… https://t.co/jmS8...
@tiffanyiswrite For some reason, we alway seemed to miss curling coverage! #CMWorld
A7: CASE STUDIES ACTIVATE #cmworld B2B Tech: @GEReports https://t.co/gttW... Finance: @Chase News & Stories… https://t.co/HJjc...
A7: I'm a sucker for a well-written email and the best I've seen lately are ones from @eyeforpharma and… https://t.co/YoeJ...
@s_narmadhaa @CMIContent Time on page could be indicative of the impact of a story on someone, if it's long form co… https://t.co/Z0Pl...
Amanda is in the house... Sorry I'm late folks! #cmworld https://t.co/z8YO...
@CMIContent A7 Is it so old and redundant to say @RedBull does a great job with storytelling? #cmworld
@CMIContent A6 Qualitative data can be more important than vanity metrics here - play close attention to what peopl… https://t.co/IQ6C...
@4SocialGals So we hear! Will now be on our to-watch list. #CMWorld
Q7: What brands are using storytelling to break through the noise and capture our attention? #CMWorld https://t.co/nPy4...
@70mq Didn't see you come in, Josephine! How's your day going? #CMWorld
The time someone spends w a story and the actions they take afterwards are very measurable. Just be sure that you s… https://t.co/goBd...
@JoeLazauskas Aspiration: getting a case study turned into a Netflix documentary. #cmworld
@BeMan_BeDeep @CMIContent If the story is a blog post or social post or video, podcast, etc…then analytics can defi… https://t.co/dHOB...

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@oliveandco @JoeLazauskas @Twitter Ooooh we'd love that. And some days, we think we'd love an edit button too. #CMWorld
A6: How much time did people spend reading or watching a story? Did it capture their attention? What actions did th… https://t.co/Gmjm...
@AnhTNguyen @lttlewys Hi Anh! Thrilled you popped in! #CMWorld
?? It's our final question folks, so make it count! #CMWorld
@KMoutsos Yes! Or a cliffhanger. Facts end. But stories continue. "And then what happened?" #cmworld
@AmandaSubler Yep! And good stories involve conflict. Some may include conflict resolution ??#cmworld
@JoeLazauskas It's in ALL CAPS, friends. Take note. He means business. #CMWorld
@JoeLazauskas No one could get wet…LMAO. Was it about adventures in Nebraska? #CMWorld
Think, for instance, about a case study. CASE STUDIES DON'T HAVE TO BE BORING. Establish the tension and stakes you… https://t.co/zsca...
@cmcphillips @CMIContent Indeed. Getting the reader/watcher to relate to the story's "hero" is a key first step. Ma… https://t.co/Ge3e...
@oliveandco Ah yes, vital for an agency! #CMWorld
@CMIContent A6: Blatant pitch for a tech I really like: Use something like @Curata, which ties content all the way… https://t.co/YMef...
@bhrome Hey Ben! We love when we get to chat, even if it's just for a few minutes! #CMWorld
@CMIContent A3 I know that video content can be powerful, but, for me, nothing will ever top truly great writing! #CMWorld
@martinlieberman @CMIContent Agree - but relating may be a good first step. Maybe. Depends on the situation, I suppose. #CMWorld
A5: The tension gap is a big one. Marketers often want to play it safe. I once had an outdoor clothing client that… https://t.co/VUUb...
@lttlewys A big reason having a community manager with strong social listening skills is such a critical role in a… https://t.co/e2JS...
Q6: Stories are emotional. Numbers are not. How can you quantify the impact of a story? #CMWorld https://t.co/yA8x...
Here's an example. The story itself has no call to action, but, right below it, we include a standard "Start Your P… https://t.co/scJv...
?? 2 questions left, #CMWorld friends. Q6 is next.

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A5 Assuming the audience knows your parlance or jargon. #CMWorld https://t.co/ctNs...
A2 I'd be really interested to hear how many marketers/brands use style guides, how detailed they are - and whether… https://t.co/1FQD...
@cmcphillips @CMIContent Yes. Totally. "Relating" doesn't lead to action. But "striving" means you want to change. #cmworld
Every good story has a hero and a villain! #CMWorld https://t.co/Igha...
@AmandaSubler Absolutely, positively spot on there. #CMWorld
A5 A common mistake is missing out on key elements, such as well-defined protagonists / antagonists, and suspense. #cmworld
@CMIContent A1 Stories create memories i.e. they help your brand stick in your audience's mind. #CMWorld
@jerejone @CMIContent Sagacious? Wow! I think you just helped me reach my "new word every day" quota! :-) #cmworld
@CMIContent A5: If your content mentions your name/product/service in the first sentence you may want to rejigger y… https://t.co/0ow3...
To change our lifestyle for the better. To learn a new skill. Great stories motivate us to improve. Tell a story th… https://t.co/41eq...
@bediscontent Hi Vishal! What kind of "extras" do you add? #CMWorld
A4: Aristotle said that the key to great storytelling is establishing the gap between what is and what could be. It… https://t.co/l5t5...
@lttlewys Right! People love sharing and having something to relate to. And they LOVE having someone listen. #CMWorld
@luciafontaina You aren't alone! Seems to be a big hit! #CMWorld
Q5: Sometimes marketers think they are sharing stories, when in reality, they are sharing fact. What are some commo… https://t.co/KCMW...
@carmenhill If the video is information-rich, rather than visually rich, I prefer to take the transcript, go offline, then read it ??#cmworld
@martinlieberman @CMIContent Ah I love this…”something to strive for.” And oftentimes something to relate to, but I… https://t.co/KJVj...
?? We told you the chat would move quick! We're halfway through. Q5 is next! #CMWorld
@carmenhill Same. I very rarely listen to videos in my social stream. #CMworld
A4 For B2B, develop long form content as a story. Build up to the ending, then insert the call-to-action there. #cmworld
@CMIContent A4 Aspirational storytelling gives people something to, well, strive for. They see a way to better thei… https://t.co/8U2l...
@CMIContent A bit late to the #CMWorld chat, but I too loved #BlackPanther!
@JoeLazauskas @Meyer_Michele @lttlewys @CMIContent So basically Morgan Freeman for all our voiceovers, right? #CMWorld
@CMIContent A4: This is the trickiest part, I think, of using storytelling to deliver on business goals. My fave ta… https://t.co/J8XO...

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@jerejone @oscarmayer @Robert_Rose Wait! Is there video of this?! #CMWorld
@jkkalinowski Something we’ve discussed at length! #CMWorld https://t.co/LBt8...
A3 (part 2): Not sure it has to do with how the brain works, but preferences matter, too. I'm much more likely to r… https://t.co/OJ2A...
Q4: Emotional content can work well at creating connection, but how can you use storytelling to drive action?… https://t.co/xiaH...
@atxcopywriter @CMIContent Agree..and even the same person at different times. I would have guessed written content… https://t.co/tcDV...
A3: The research here is a little undefined. But most neuroresearch on storytelling and the brain is done via video… https://t.co/HcUG...
@Meyer_Michele @JoeLazauskas @CMIContent That would make sense, wouldn't it? Ha ha ha ... #cmworld
?? Look out for Q4. It's next! #CMWorld
@dshiao @KMoutsos Aw! Yes - brings back lots of memories! Too many favorite books to mention. #CMWorld
@DavidMLaCombe Don't forget the #CMWorld hashtag. We want everyone to be able to see your tweets. ??
A3 There are studies about how the brain processes different formats, but I'll go against the grain and say that CO… https://t.co/73x8...
@carlarjenkins Is that video on any platform? Or are they looking for it somewhere specifically? #CMWorld
@atxcopywriter The fourth billboard says: JUST KIDDING. (It was a joke. Ha!) #cmworld
@markshaw This is so very true. #CMWorld
A3) No matter content type- must have a good headline to grab me-in the first place. Then don't think it matters, a… https://t.co/XXyB...
A3: I think that depends on the individual and how they respond, process and retain information. #cmworld https://t.co/687U...
@CMIContent A3: Images get me for sure. And audio/video. And text. LOL. Guess it depends where I am and what I’m do… https://t.co/sDGr...
@KMoutsos My daughter is a teen now, but my go-to book to read to her was "Brown Bear, Brown Bear, What Do You See?" ??#cmworld
@jerejone @CMIContent Brands can be boss if we focus on our customers and not on ourselves. :) #CMWorld
Agree.. I also think a good way to balance both - is think like a journalist. #CMWorld https://t.co/Zo3y...
@lttlewys @CMIContent OK! OK! You can love me! #CMWorld
@carlarjenkins Happy Tuesday to you, Carla! #CMWorld
Q3: When your brain is at work, there's a greater chance you'll remember what you're processing. What content types… https://t.co/cdCy...

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@BeMan_BeDeep @CMIContent Yes - look past the instant gratification of a quick vanity metric fix. Don’t jeopardize… https://t.co/AhRb...
@markshaw We've heard that about both. So many great films out there right now. #CMWorld
?? We're moving right along - watch out for Q3! #CMWorld
@jgombita Haven't heard of "Faces Places," but will check it out! #cmworld
@CMIContent A2: Know your brand, your mission, and your people…and your audience. #CMWorld
@TheDrawShop Thanks for saying hi! We're on Q2 now. Jump on in! #CMWorld
@Meyer_Michele @carmenhill Thanks! I'm not into fashion. I just love Paul Thomas Anderson movies, especially the Da… https://t.co/6lHV...
Our brains actually light up fivefold when we hear good stories, and release an empathy drug called Oxytocin. As a… https://t.co/spYS...
@JoeLazauskas @CMIContent Spoiler alert: There were actually FOUR billboards. The other one was there the whole time! ;-) #cmworld
@oliveandco I was really surprised how cute it was! I would def watch again #CMWorld
@jgombita Didn't know that, but I just looked it up. Yes, Icarus was nominated in the Documentary category: https://t.co/R8yX... #cmworld
A1) I'm much more likely to remember a story- (and how it made me feel) than just facts/info... #CMWorld
Q2: Marketers must provoke curiosity while remaining true to its brand message. How can we balance both? #CMWorld https://t.co/gb6n...
A1 Many of us had stories read to us in childhood from parents, aunts, uncles, etc. Call it the "original media consumption" :-) #cmworld
@oliveandco Best. Idea. Ever! #CMWorld
@CMIContent Yay! We love @CopyWriteUp and her brilliant suggestion. :) #CMWorld
@BeMan_BeDeep You may be the first to mention it on the chat. It's on my to-watch list! -Mo #CMWorld
?? Q2 is next! #CMWorld
@CMIContent Agreed! Happy to see Netflix consistently adding to their roster of original documentaries. #cmworld
@atxcopywriter @CMIContent Don't you just want to cry? #cmworld Luckily i'm flying American again tomorrow morning… https://t.co/OIb6...
@CMIContent A1: In today’s day and age (OMG that makes me sound old), we are also striving for human connection. St… https://t.co/LfOd...
@ExpWriters The sun's out so all is well here in CLE! How are you, Rachel? #CMWorld

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What's Netflix? #justkidding ... Oh wait.. I watched the emoji movie with the kids... it was actually pretty cute!… https://t.co/ZOPh...
@lttlewys Yay! Brandie! Good to see you! #CMWorld
@CMIContent A1: Especially when it comes to brands, we want to know there’s a person and not a brand or a boardroom. #CMWorld
@dshiao Netflix documentaries are great. #CMWorld
@CMIContent A1 Good stories make us *feel* something. An emotional response leads to an emotional connection to the… https://t.co/2Lwy...
@mikemyers614 Happy to see someone appreciates that lol #CMWorld
@JoeLazauskas @CMIContent Oh my gosh that is awful! Don’t they usually time that? Or it was a tech issue? #CMWorld
@martinlieberman @carmenhill You two make us feel so very behind. Gotta get moving before the Oscars! #CMWorld
Haven't been to a movie theater in a long time, but I do enjoy documentaries on Netflix. One of my recent faves is "Icarus." #cmworld
@carmenhill I second the love for Lady Bird. So. Good. #CMworld https://t.co/At3R...

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