Enterprise Marketer - Make Your Marketing Matter.

Content Marketing World 2017

  contentmarketing.go2cloud.org   Dates: 9/5/2017 - 9/8/2017   Location: Huntington Convention Center, Cleveland, OH
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.

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Being Known for Your Niche

In this episode, Melanie Deziel, the Native Advertising gal, and Jay Acunzo, the Podcast guy, join the show to talk about the evolution of their brands and the ways they have included frequent pivots…Read More

Using Video and Audio to Reach Your Audience

In this episode, we will demonstrate, and Matt Pierce and Pamela Muldoon will discuss, how using video and audio together can be the approach you have been looking for with your next Content Marketing…Read More

@JasonSchemmel @martinlieberman @CMIContent @AOC That #CMWorld chat. Always so timely. Wonder who's behind it? ?? https://t.co/QXne...
@Elizabeth_Juran @Forbes @MktgAi @johnhall, you are simply the best. Thanks for including both #MAICON19 and #CMWorld! ??
Think #Twitch is just for gamers? Tuesday's #CMWorld Twitter chat will make you think again. Let's discuss with… https://t.co/vxZm...
Inspired by @Robert_Rose’s latest post in his weekly newsletter asking “Who’s your brand’s villain?” I believe ours… https://t.co/4cIO...
Why user-generated content can be a key differentiator for brand marketers #ugccontent #contentmarketing #cmworld https://t.co/3TK0...
@DrewDavisHere Truly enjoyed your keynote presentation #CMWorld . Thank you for helping me to change my opening for… https://t.co/HaIl...
@PamDidner This is so much fun! I remember chatting with you about this at #CMWorld and it's so cool to hear your t… https://t.co/QUYC...
#CMWorld, @DrewDavisHere a keynote speaker, and how to Win Your Audience with Creative Headlines… https://t.co/oBve...

Thanks to our amazing sponsors!

A Year Full of ‘No Way!?’ Moments for CCO Magazine

A Year Full of ‘No Way!?’ Moments for CCO Magazine

Discover 10 Chief Content Officer articles that had its editor saying, “No way?!” in 2017 – Content Marketing InstituteRead More

10 Must-See Sessions at Content Marketing World 2017

10 Must-See Sessions at Content Marketing World 2017

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you're going or what you plan to do when you get there. But anyone happily anticipating the screening,…Read More

6+ Promising Sessions at Content Marketing World 2017

6+ Promising Sessions at Content Marketing World 2017

Content marketing remains a critical strategy for brands eager to earn the attention and interest of customers – ones they already have and those they seek to attract. It’s different than advertising…Read More

Marketers Must Pick Up the Video Camera - Here's How

Marketers Must Pick Up the Video Camera - Here's How

Jeff says marketers fear two primary aspects of video marketing. First, there's tremendous anxiety about getting in front of the camera. He explains, "The fear of being judged scares people away from…Read More

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Lessons Learned From Journalism to Help Enterprise Content Marketing

In this episode, Heidi Cohen and Nicole Mills discuss pulling from journalism to do Content Marketing better in the enterprise.Read More

The Next Generation of Content Marketing

In this episode, Scott Monty and AJ Huisman join forces to discuss the future technologies that will disrupt Content Marketing and how marketers today can embrace the scary aspects to win.Read More

@rebeccaoleksa Maybe we'll make it another go-to for you in 2019! ???? #CMWorld
Have you checked out @CMIContent’s new #WeeklyWrap #podcast on @iTunes yet? Each week, @Robert_Rose shares a deep t… https://t.co/jouD...
@mp_lazette We had a sponsor bring in a photographer for headshots. I thought that was cool. #CMWorld
Most memorable or useful conference swag you've ever received? #events #conferences #eventplanning #cmworld #confab #ragan
Who's ready to make their first big commitment of 2019? ?????????? Register for Content Marketing World to gain acces… https://t.co/5HgE...
Aw... fun memories of a peak experience. Thanks again! Love you all! ??#throwbackthursday #CMworld https://t.co/yqWb...
10 things you can do to protect yourself (legally speaking) if you're an online entrepreneur or professional conten… https://t.co/dyAf...
I came across this pic this morning while going through my #CMWorld pics for a new project. It made me smile!… https://t.co/lmWn...
What she said! So excited to have our friend @Robert_Rose back in the world of podcasts! #CMWorld https://t.co/Yxd0...
This Week in Content Marketing: 2017 Content Marketing Predictions

This Week in Content Marketing: 2017 Content Marketing Predictions

In this very special episode of #ThisOldMarketing, Robert and I make our content marketing predictions for 2017. We won’t give out any spoilers here in the abstract; but we can tell you that we each s…Read More

Go All In With Content Marketing or Do Nothing: #CMWorld

Go All In With Content Marketing or Do Nothing: #CMWorld

I always ask the speakers at Content Marketing World to cut the extraneous and jump right into the substance of their presentations. I'm going to take my advice with this post. If you're not "all in"…Read More

My Favorite Content Marketing Video: Joe Pulizzi

My Favorite Content Marketing Video: Joe Pulizzi

While not the oldest example in the world, my favorite example is probably John Deere's The Furrow MagazineRead More

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

How Digital Asset Management Can Make a Big Impact on Your Content Marketin…

Many companies producing great content at a consistent pace soon face a predicament - they have so much content that they: Don't know or remember everything they have Can't track down content assets e…Read More

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Re-engineering Yourself, Your Career, and Your Content

Is fear holding you back for being honest about the effectiveness of your content? If so, you are not alone. In this episode, Andrea Ames and Bert Van Loon walk through the history of content in the…Read More

A Journey Through Native Advertising to Artificial Intelligence

In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for…Read More

Hey #CMWorld friends - check out @Robert_Rose’s new podcast, Weekly Wrap, on @iTunes. Subscribe and leave a review… https://t.co/modN...
Content Marketing ROI: How We Use Attribution Models to Measure Conversions from Content https://t.co/pYNm... vi… https://t.co/EG2s...
[podcast] Write Your Content With One Person In Mind #FindYourDoris, inspired by @annhandley and her keynote at… https://t.co/BpEh...
@alleecreative @MHBossLady She was awesome at the keyboard! #CMWorld
@GenePetrovLMC @salmajafri Isn't this such a great quote? We want to frame it. #CMWorld
My partner in crime on #ThisOldMarketing podcast - @Robert_Rose is back with a new #podcast on @iTunes, #WeeklyWraphttps://t.co/aXli...
If you caught our Lunch & Learn at #CMWorld, you remember Valerie from @ITProTV - check out the case study to see h… https://t.co/JNme...
@MindfullyMktg @salmajafri Agreed! We wrote it down, keeping that in our back pocket. #CMWorld
@kcpanetta @salmajafri Happy to hear you found it valuable! Salma was fantastic. We learned so much. #CMWorld
Have you checked out @CMIContent’s new #WeeklyWrap #podcast on @iTunes yet? Each week, @Robert_Rose shares a deep t… https://t.co/xAXn...
@joewaters @richmaiore @CMIContent Yes - on the fourth day of #CMWorld we get industry-specific - manufacturing, fi… https://t.co/nqFe...
@JackieSandoval We know marketers in our community talk a lot about Facebook Live. We don't hear much about other p… https://t.co/Y6HL...

Thanks to our amazing sponsors!

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Digging Deeper into Global Content Marketing

In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.Read More

Ex-Pats Talking About the Use of English in Content Marketing

In this show, Doug Kessler, an American in England, and Kelly Hungerford, an American in Switzerland, discuss the topic of Global Content Marketing with English at the core and several other Ex-Pat to…Read More

If you’ve missed @CMIContent’s #ThisOldMarketing podcast - Check out @Robert_Rose’s new venture on @iTunes,… https://t.co/x7Fl...
@richmaiore Hi Rich! I saw your CSR industry conferences list in @joewaters newsletter this morning. Our (… https://t.co/rY79...
100 Experts Surveyed: Here Are The Best Content Marketing Tools https://t.co/ZLrL... via @GrowthHackers #CMWorld
2 Things to Know About Visual Content Strategy in 2019 https://t.co/CyF5... via @cmicontent #contentstrategyhttps://t.co/rhzi...
What to consider before starting to accept guest posts @aublogging #cmworld #guestblogging https://t.co/4jNw...
@CMIContent @robzie_ Awww, is my picture still up there?! ?? Been a crazy busy morning so this was a lovely message… https://t.co/VHmU...
That #Eureka moment when the #content you've been struggling to craft suddenly flows through your fingers - yeah -… https://t.co/podz...
Wow! Timely and useful #CMworld chat today, thanks @MHBossLady @MoninaW et al >?? “How to Conduct a Content Audit”… https://t.co/6EUX...
Miss today's #CMWorld Twitter chat @MHBossLady? Don't worry. We got you covered. https://t.co/WMAw...
@dipyourtoesin @MHBossLady Hope you can join us next week! #CMWorld
Alright #CMWorld off to get my sushi burrito. Thanks for all the incredible insights today. We are about to do a ma… https://t.co/ERMK...
@MHBossLady We are definitely a gif-loving community here at #CMWorld

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How to Run an Effective Lead Generation Campaign with Content at the Center

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Focus on the Humans, From Selling to Change Adoption

This unique conversation wanders from chickens to stingrays to attribution and then to change adoption, but it's worth the ride.Read More

@CMIContent @MHBossLady Such great information on the chat today. Thanks, #CMWorld folk, for sharing your insights.… https://t.co/9vdQ...
@millennovator @MHBossLady Kat, enjoy the rest of your day! #CMWorld
Looking to learn how technology can help strengthen your content strategy? Find out when you attend the first-ever… https://t.co/PTOP...
@MHBossLady @CMIContent Thanks so much, Melissa! Great fodder for my @Content_Meetup talk on inventories and audits… https://t.co/2OQr...
Are you on #Twitch? Is your brand? @jasonschmmel says there are numerous opportunities there for marketers. Let’s d… https://t.co/H0hW...
@CMIContent @heidicohen Wait. Does Canada have something the US doesn't?! They are a beautiful fusion of cultural d… https://t.co/ADCC...
@GenePetrovLMC @MHBossLady You betcha! Have a good week, Gene! #CMWorld
@resultsinamonth Yeah, way too many companies just do stuff because they think they should. #DontJustDoStuff! #CMWorld
@todcordill Like Tod with an 'm'... ?? #cmworld #SecondChuckleOfTh...?? (Ok I'll stop now)
Many thanks to @MHBossLady for hanging with us today. Who's ready to take a deeper look at their content inventory? ????? #CMWorld
@CMIContent Confess I'm exaggerating to make a point, but excellent content mandates a lifecycle from discovery to… https://t.co/tSz1...

Thanks to our amazing sponsors!

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Choosing the Right Content Marketing Software for Your Team with Mintent and ScribbleLive

On this episode, Matt Dion and Christoph Trappe, sit down to discuss the Content Marketing ecosystem and problems Content Marketers face daily.Read More

Clearing the Air on Personas, Analytics, and SEO

Ardath Albee of Marketing Interactions and Andy Crestodina of Orbit Media delve into the content marketing bottom-line in this week’s episode of Marketer-to-Marketer.Read More

Life without google analytics is like... sailing with no wind. or... [add your own here] #CMWorld https://t.co/ihu2...
@MeetEdgar @CMIContent Yup. Been there as well. #CMWorld
@CMIContent A7. These are all incredible answers. Taking a step back, it's also essential to ensure your content ma… https://t.co/1wbT...
A6. There's two angles to take when reviewing a #content audit to prioritize improvements: 1. QUALITATIVE Improv… https://t.co/xdKO...
@B2the7 You too, Bernie! #CMWorld
@Greencognito Chainsaw. Yikes. Kinda scary to think about cutting ties completely. #CMWorld
Off to Chinatown in NYC for jury lunch. <W00t!> #cmworld
@ClkContrl @CMIContent Yasssss. This ?? Vanity metrics tell you zero. Ok, someone clicked... but then what? Did the… https://t.co/4GEk...
@CMIContent A7: Being afraid of change. Not accepting that the audience's needs have evolved and that the content w… https://t.co/VFah...
In gardening, we used to call that "shovel pruning," LOL! #CMWorld (also, hi Rich!) https://t.co/kFw7...
Most important #contentmarketing metric (including audits) is Share of Audience Attention (SoAA) #cmworldhttps://t.co/VaQS...

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Influencer Marketing for Companies of All Sizes

Influencer marketing is not just for B2C marketers. From an influencer marketer for a global software company to a one-man marketing team and influencer for a company that’s changing the way patients…Read More

Marcia Francis and Amanda Todorovich on Healthcare Marketing for Health Systems

Watch as Marcia and Amanda discuss their process to producing consistent and successful content in a specialized content space: What inspires their teams and how they grow their audience?Read More

@diannamalone1 @MHBossLady Yes! But important to remember that both are needed. #CMWorld
@heidicohen @cmcphillips Good point. I still get clients without website analytics. I install it and come back a… https://t.co/Cstt...
And look what just landed in my inbox (via Heidi): How To Reduce Non-Human Digital Traffic: 3 Ways That Will Make… https://t.co/FtIL...
@CMIContent A6: Triage your content audit results into Keep, Revise, Delete categories - criteria subjective to you… https://t.co/oVVI...
@resultsinamonth They likely don't know what a content audit is either. So education is important with clients. #CMWorld
@todcordill Loving this list (esp the consumption data part....as you know we're huge geeks for data ??.) Would ad… https://t.co/Pv71...
Your metrics must support achieving your goals. Otherwise why spend the time??? @cmcphillips: @MoninaW and I were… https://t.co/Ig2u...
Q7: What are some common mistakes people make when conducting a content audit? How can these be avoided? #CMWorld https://t.co/9tqd...
@CMIContent A6. Identify gaps and needs and then prioritize based on what your goals are. Weave them into your KPIs… https://t.co/H47z...
?? It's time for our last question, and you know what that means. Make it count! #CMWorld

Thanks to our amazing sponsors!

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Margaret Magnarelli and Mark Masters on Getting Scrappy with Content Marketing

Marketer to Marketeer: On their one-year friendaversary, we brought Margaret Magnarelli and Mark Masters in front of a camera to get scrappy about marketing: no rules. Well, some rules.Read More

Content Marketing World 2017 Takeaways

It’s not all about FUN at 2017 Content Marketing World. Here are my 3 lessons from this year’s event. If you are a content marketer or doing anything related to content, this is the perfect place to…Read More

Got to love the ACTIONABLE marketing! #cmworld https://t.co/5Kec...
@MeetEdgar How did we miss you come in? How are you today, friends? #CMWorld
Agree--Make your audit easy to do and easy to follow up on. Otherwise it's another waste of time. Often the best… https://t.co/xvVj...
@MDigitalPatrick @CMIContent Oh yeah, what he says. I missed SOURCE in my list. Doh! #CMWorld
@adspedia Thanks for popping in! We're currently on Q6. #CMWorld
Agree=> A5 @googleanalytics & Search Console, @Moz & @semrush for rankings performance. Include backlink tools lik… https://t.co/feci...
@MDigitalPatrick @CMIContent V. cool. Thanks for sharing! #cmworld
@MHBossLady @GenePetrovLMC @CMIContent Adding on to the spreadsheet love. Google Sheets ALL DAY! #cmworld https://t.co/BREi...
A4. When auditing #content, capture: ?? Content type (PDF, print, email, web page...) ?? Target persona ?? Actual… https://t.co/Zkl1...
@CMIContent Alright, actually about to bounce to prepare for a call, but wanted to drop in for as much as I can! #CMWorld
@JeremyBednarski @heidicohen @MoninaW and I were just talking on how there are some vanity metrics we track just to… https://t.co/7IEF...

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Amanda Todorovich on the Content Marketing World Health Summit in September 2017

Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health SummitRead More

23 Enterprise Marketer Podcast Interviews from Content Marketing World 2016

During September of 2016, Michelle and I had the opportunity to travel to Cleveland, OH and interview several of the most brilliant minds in marketing today. Here are the video and audio versions of…Read More

Power of content audit isn't the mechanics. It's how you can improve your road tested content to drive additional… https://t.co/3iv1...
Q6: When reviewing your audit, how do you best determine next actionable steps to improve your #contentmarketing?… https://t.co/nxQy...
@atxcopywriter We have yet to say "hello!" How's your day going so far? #CMWorld
@CMIContent A5] Content audit tools don't need to be fancy! But you need to support your content audit with search… https://t.co/YxUh...
@heidicohen @JamieRoger8 @bentleyu @MahoutMkt Holy cow! Ironic, given that we work so hard to make our marketing mo… https://t.co/NW7H...
@MHBossLady So many marketers on this chat will agree with you. Something about a spreadsheet that we love. #CMWorld
If you're not going to take action, then why track??? Use tracking codes & talk with analytics folks. cc… https://t.co/Mmk4...
@millennovator @CMIContent Hi Kat! Hope 2019 is off to a fab start ?? #cmworld
@todcordill We think your name is deserving of all caps! #cmworld https://t.co/gBXX...
Woah! Interesting. I know I get analytics spam, but I didn't know the general rates were that high #CMWorld https://t.co/qiJg...

Thanks to our amazing sponsors!

@dsimanoff @heidicohen Or eggs posting selfies on Instagram? ?? #CMWorld
The other 40% is cats Googling pictures of themselves on Roombas, @heidicohen. #CMWorld https://t.co/h5yq...
@CMIContent A4. We look at where we are using the content compared to where the traffic is coming from. We also loo… https://t.co/BQgN...
@MDigitalPatrick @pathfactory Patrick, is this a one-man project? Or do you have team members that help go though your content? #CMWorld
Q5: What tools/methods can be used for auditing content and managing it moving forward? #CMWorld https://t.co/tdFh...
@CMIContent @alleecreative @MHBossLady I'm at jury duty now. In fact, it's lunch time but I'm staying for a bit to participate in #cmworld
@cmcphillips We'll forgive you this time. Next time though, 12pm sharp! ?????? #CMWorld
?? We're at the halfway mark of the chat! Look out for Q5. It's coming your way. #CMWorld
A2] Keeping your content up-to-date (ie using an audit) drives increased traffic and search. cc @charumisra @CMIContent #CMWorld
@MDigitalPatrick @CMIContent I would add to that and say that everything you’re tracking should give you the abilit… https://t.co/OEeK...
@todcordill Good one TOD! ?????? #cmworld
Less than 60% of digital traffic is human according to New York Magazine cc @JamieRoger8 @bentleyu @MahoutMkt #cmworld #cmworld
Foundational content is your pillar or core content that supports your primary keywords. It should be updated on a… https://t.co/esCc...
@todcordill It's like you just knew what Q4 would be... #CMWorld
@MDigitalPatrick @CMIContent Impressive Patrick! This all makes perfect sense. Out of curiosity (and if you're will… https://t.co/NJSF...
@ClkContrl Good point. Sometimes there are immediate needs to focus on. #CMWorld
Modification=> Apply SMART marketing goals that are measurable cc @MHBossLady: @millennovator Yes! All about aligni… https://t.co/lLLE...
Q4: When auditing, what data should you capture? What insights would teams find helpful in making strategic decisio… https://t.co/1uUU...
@JamieRoger8 @bentleyu @MahoutMkt Good ol' vitamin D! ?? Even a little bit of sun can bring a smile to any face. #CMWorld
@heidicohen It's sunny here in #Florida and I just went for a nice walk, @heidicohen. #CMWorld
A2] Before dumping the kitchen sink of goals into your content audit. FOCUS. Ideally nirvana is increased addressab… https://t.co/bNMB...
?? Get ready to rock Q4. It's next! ???? #CMWorld

Thanks to our amazing sponsors!

A1b. After following this thread I'm convinced that you should do a #content audit ONCE. Toyota taught me that i… https://t.co/YzdI...
@howtonowdotcom We're here for ya. ?? #CMWorld
@atxcopywriter That's why I like the idea of rolling audits... breaking a big job down into smaller parts, but by t… https://t.co/1oP6...
@todcordill @s_narmadhaa An importance currency for marketers? The email address. (At least when we're talking new… https://t.co/lA1G...
KEY POINT: Minimize busy work to focus on creating quality content! Schedule content updates. CC @MHBossLady: Grea… https://t.co/SBz8...
@CMIContent A2. Content audits can help achieve goals related to: ??SEO ??Sales Enablement ??Link Building ??Websi… https://t.co/piQp...
A2] Use content audit to ensure that your existing content marketing remains aligned with your business and content… https://t.co/m1ju...
I'm surprised by everyone saying they do audits quarterly. I think of it as a big project businesses are likely to… https://t.co/83CV...
Love this question=> @CMIContent: Q2: What strategic goals can be addressed when performing a #content audit?… https://t.co/2c09...
@millennovator We'd love nothing more! #CMWorld
@heidicohen @millennovator Can say the same about you, Heidi! Woot woot! #CMWorld
Q3: How do you identify what content to include in your audit? Should it always be carried out on the full inventor… https://t.co/ktly...
W00t! @Millennovator is in the house! <wave> #cmworld
@resultsinamonth Thanks for sharing. Great work—good for you. #CMWorld
A1] You can minimize the need for content audit if you schedule foundational content for update and revision so tha… https://t.co/cYVC...
??Great insights so far. Let's keep it going. Q3 is just around the corner. #CMWorld
@millennovator Good to see you today, Kat! How have you been? #CMWorld
@CMIContent @todcordill Happy Tuesday to you too, Mo! (Sorry about the delay with the email.) #CMWorld
@s_narmadhaa @todcordill Happy Tuesday! (PS got your email. Thank you!) #CMWorld
A1] Content marketers should do a content audit at least once a year. Ideally quarterly. I consider content audits… https://t.co/X1g1...
@CMIContent A2: You can look for opportunities to improve SEO (are you on page 2 for a keyword? that's a good post… https://t.co/LQNu...

Thanks to our amazing sponsors!

@resultsinamonth Wow, that sounds hectic to me. How many channels do you manage? #CMWorld
Hi! From jury duty in NYC. I'm thrilled with the topic of content audits. It's where you find your road tested content gold #cmworld
@CMIContent A1: I'd say once a year's probably a good goal, but realistically most marketers would be doing good to… https://t.co/E45Q...
@MahoutMkt @bentleyu A community member in MCO said it was high of 60s but lows in the 30s. Yikes! Is it the same there? #CMWorld
@resultsinamonth @CMIContent Lol yes, the 20s are a roller coaster for sure! Enjoy the ride while you can and take… https://t.co/npi9...
@itstamaragt Good to see you today, Tamara! #CMWorld
A1. Since I'm a freelancer... I should do a #content audit every time I land a new client. It's better to have… https://t.co/9558...
I'm late, but today's chat is so timely! I just on a whim yesterday started going through my own blog posts to figu… https://t.co/1Zdu...
@pathfactory The key word there is "goals." Understanding them is important! (And that leads us into Q2 nicely!) #CMWorld
@Taylor_Barbieri @CMIContent Good one. 1. New members give a fresh perspective into our existing strategy. 2. I t… https://t.co/RH8q...
Q2: What strategic goals can be addressed when performing a #content audit? #CMWorld https://t.co/UM8U...
@dominicgarcia Dominic! You've been missed! How are you these days? #CMWorld
@resultsinamonth Monthly? Wow. Do you find it time consuming? #CMWorld
@carmenhill "Rolling." Love that. Consistency is key, so rolling on a schedule is perfect. #CMWorld
@CMIContent A1. Content Audits: Depends on how much content you have, how many resources, and what your quarterly a… https://t.co/Dbix...
@GenePetrovLMC That was classic! And genius on the show's part. #CMWorld
@CMIContent Hello, Amanda here for PathFactory! For the icebreaker.... ?? I'd say 31. Took me all of my 20s to figu… https://t.co/y9KQ...
@GenePetrovLMC I'm well too, Gene! Thanks for asking. #CMWorld
A1. If you haven't done one yet, then the best time is NOW. Then schedule rolling audits on a regular quarterly (or… https://t.co/cw0B...
@todcordill I just tweeted 21, but reading your response - I know I'm in a much more peaceful state than I was at t… https://t.co/qgqf...

Thanks to our amazing sponsors!

Q1: When should marketers perform a content audit? And how often should it be done? #CMWorld https://t.co/UqIc...
@CMIContent Hey everyone! Mo here (and also behind the @CMIContent handle). I would have to say 21. College really… https://t.co/Pnxv...
Icebreaker: This question gives me a headache. I'm so enjoying the journey! Probably early to mid 40s, but I'd like… https://t.co/9k1S...
?? Look out, #CMWorld. We're rolling out Q1 in 60 seconds.
@GenePetrovLMC Hi, Gene! How are you this fine Tuesday? #CMWorld
@JeremyBednarski But a little sunshine along with it would be nice! #CMWorld
Greetings, #CMWorld participants. To answer the icebreaker, I want to be 25 years old simply so I can be quoted in… https://t.co/Chsz...
#CMWorld, what great content examples from brands have you seen on social media? We're working on a post and would… https://t.co/POIV...
@todcordill We've missed your weekly #contentmarketing jokes! #CMWorld
Q. Why was the SEO pro terrified when she learned she was having identical twins? A. Duplicate content #CMWorld
@thekryptikrose @MHBossLady Mia, tell us a little about yourself? #CMWorld
@thekryptikrose @MHBossLady Woot woot! Welcome! (PS don't forget the #CMWorld hashtag so everyone in the chat can see your tweets.)
Tuesday #TwitterChat List #1 ?? ?? #CMWorld 12pm ?? #VCBuzz 12pm ?? #SweetTalk 1pm ?? #carechat 1pm ?? #WomenWriters 1pm… https://t.co/DdqF...
@bentleyu @alleecreative @MHBossLady Woot woot! Your tweets are always appreciated on the chat. You bring such good… https://t.co/bbFg...
Tuesdays are our favorite day of the week. The #CMWorld chat is a must-attend for marketers. We start in one hour!… https://t.co/nzb5...
Check out @Robert_Rose new podcast! We'd love if you'd download and leave a review! #CMWorld https://t.co/ZJjs...
10) [A]n ambitious minority of companies will stare greatness in the eye and step it up on every level: planning, r… https://t.co/HiDU...
9)In an era defined by endless choice and commoditization, customer experience (CX) will quickly emerge in 2019 as… https://t.co/OX64...
What buzzword drives you crazy? #CMWorld https://t.co/5qTR...
Rates of employee satisfaction can benefit a business far beyond an easy recruitment process. #cmworld #businesshttps://t.co/kkAl...
Join my conversation on The Marketing Agility Podcast with @rsmartly and @tangyslice. We talk #AgileMarketing and h… https://t.co/cQvv...

Thanks to our amazing sponsors!

Can't remember the last time you did a #content audit? Then it's time for us to have a little chat. A #CMWorld chat… https://t.co/M55b...
Here's @convince 2019 #content marketing trends: Your 2019 Content Strategy: 5 Trends You Can&#8217;t Ignore… https://t.co/QJXd...
Words + Pictures: Content Marketer’s Guide to Visual Storytelling | Annotated... by @BuddyScalerahttps://t.co/ln5j...
Want to improve your #contentmarketing? Follow the best! The Content Strategy Framework of the Top 1% of B2B Compa… https://t.co/yEF9...
Check out this great view by Andrew & Pete: The 90-10 Rule. https://t.co/PFO3... #contentmarketing #cmworld
@mdeziel @TheNewChrissy Christine, if we can answer any questions, let us know. But let's be honest. Melanie is rea… https://t.co/AI75...
@TheNewChrissy @CMIContent Being more specific: It’s big(4K), so there’s lots of talented industry people to meet.… https://t.co/jYSy...
@TheNewChrissy Um, YES! And also I love that this is my ~brand~. Content Marketing World in Cleveland in Septembe… https://t.co/WfhX...
Listen to this guy. He knows what he’s talking about. #CMWorld https://t.co/qERF...
My #CMWorld and #ContentTECH Creative Meeting with @cmcphillips today was nothing short of awesome. So pumped and inspired for 2019!
?? Did you make professional development a resolution in the new year? Make it your best year yet and sign up now fo… https://t.co/djgD...
Mastering Content Marketing - Creating Visual Content https://t.co/bJfg... via @CMIContent This is a fun littl… https://t.co/4JEB...
Hello, #CMWorld compatriots! Can anyone share some tips for developing a promotional campaign for an event to be he… https://t.co/0rgu...
Andi attended my Global Content Marketing Workshop at #CMWorld and he sent this question: "how to transition from a… https://t.co/Tt2Y...
Want to improve your #contentmarketing? Follow the best! The Content Strategy Framework of the Top 1% of B2B Com… https://t.co/GLiq...
@PRisUs Michelle, your tweet made us smile. ?? Thanks @Talkwalker for including #CMWorld on your list! https://t.co/kKoz...
@AndrewAndPete @jkkalinowski Can you guess which my pick for #CMWorld would be? -Mo https://t.co/ond1...
OMG you guys are the best! We will certainly take your #CMWorld theme suggestions into heavy consideration. Have an… https://t.co/DGZj...
Naturally, #CMWorld made the list. ?? https://t.co/o6mW...
These fellas, @AndrewAndPete, are just as fun and awesome as they are in their videos. Their latest about the "90:1… https://t.co/Iqlc...
.@dshiao urges marketers to learn about #AI and understand the role it plays in marketing technology. Here, he brea… https://t.co/Fdbi...

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@CMIContent @tractoBR @AndreaFryrear A2: More than anything, getting Agile right requires transparency in your Comm… https://t.co/owNc...
@MHBossLady Our tweeting fingers will be ready! #CMWorld
.@BernieBorges, Chief Marketing Officer of @GoVengreso, says marketers should stop overusing the word… https://t.co/ro86...
@Leadpages @CMInstitute Excited to see what we'll take away from this year's event! #CMWorld
@BuddyScalera @Robert_Rose Just "kind of cool"? ??????? #CMWorld
Home sick with the stomach flu, but look at these 2019 Content Marketing Predictions from #CMWorld chat! Plus a cer… https://t.co/wGMl...
?? “2019 Content Marketing Predictions” by @CMIContent at #cmworld https://t.co/bZoh... Kind of cool. These a… https://t.co/VvZ1...
My "Best #Marketing Conferences To Attend In 2019" list is out https://t.co/Um87... Which one will you attend?… https://t.co/xra5...
@michellenigowan Warm indeed! ?? Crazy thing is, we had a heat index in the high 90s during Content Marketing World… https://t.co/4hhR...
@OreWaShinJei @SMExaminer We think those are great goals! Staying on top of the latest trends and networking with p… https://t.co/2Nlh...
Seven great lessons you might have missed from #ContentMarketing World https://t.co/Ey84... via @CMIContent's… https://t.co/p65G...
How to Avoid the Battle of Boring in Your Videos https://t.co/BEhh... Lessons from @AmandaSubler's favorite sess… https://t.co/yVb6...
Interesting perspective on subscriptions as an alternative to product ownership. https://t.co/udGg...https://t.co/ynHe...
@rebeccasusko So true. Good advice to follow. #CMWorld
@Brafton @CMIContent @Daniel_Hatch Yes. That's the main challenge isn't it?! We are exploring options right now on… https://t.co/fxhJ...
@JeremyBednarski This was a great questions, Jeremy. #CMWorld
@B2the7 Thank you for hanging out with us! #CMWorld
@todcordill @atxcopywriter Ha! I just LOVE that photo! Of course, the one with you and Erika and Kristen is good, t… https://t.co/dFaf...
@Annette_Sugden Enjoy the rest of your day, Annette! #CMWorld
@CMIContent @Robert_Rose Thanks for a great #cmworld chat. I learned a lot, and it's always great to connect with… https://t.co/Y7zq...
@rachellaitala Digital has blended PR, marketing, and sales. Not all marcom should be focused on prospects. PR p… https://t.co/lRUs...
@VirtuosoAssist @MHBossLady We missed you, but using a Karen gif makes up for it. ?? #CMWorld

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@CMIContent @MDigitalPatrick In other words, you might not immediately see high traffic or ROI, so you might have t… https://t.co/6ixU...
@PRisUs @atxcopywriter @SueBrady How come I'm not in that picture? LOL @annhandley was holding her award backwar… https://t.co/FVEr...
@howtonowdotcom We'll be back tweeting Tuesday at noon EST. Come join us then! https://t.co/SBi3... #CMWorld
@CMIContent A5: On top of tracking/using the data that @MDigitalPatrick mentioned, I would add that its important t… https://t.co/XXuZ...
@rachellaitala @theGr8Alejandro @michelelinn We agree, but you're right. The work is worth it. #CMWorld.
To all on the #cmworld chat today I say thank you for your input and interaction. Remember that... (PS Today is Dav… https://t.co/P8qr...
@mikemyers614 @CMIContent @Daniel_Hatch No cold, aside from the weather, but I remain optimistic as well that this… https://t.co/3MpM...
Thanks for today's chat! See you all next time! #CMWorld
@GenePetrovLMC @Robert_Rose Gene, always great to get your insights. See you next week! #CMWorld
@CMIContent @theGr8Alejandro @michelelinn So true. I think whether it's in person or on social media, the focus nee… https://t.co/tM8U...
@CMIContent My point exactly. And I relish being able to meet people IRL. #cmworld
Why attend #ContentTECH Summit? You'll hear keynotes from @robert_rose and @henryrollins and sessions by… https://t.co/DhhD...
I agree. Twitter is good, but #IRL is better! #CMWorld https://t.co/8O3r...
Thanks to @Robert_Rose and #CMWorld for today's Twitter chat. It has been a great way to kick off 2019. https://t.co/kXhy...
@_goldengrams @JeremyBednarski Ugh. Thank goodness you asked your audience. Some marketers would have just gone with it. #CMWorld
@pathfactory @CMIContent @Daniel_Hatch I agree, having your employees serve as brand advocates and ambassadors can… https://t.co/m1oi...
@martinlieberman @CMIContent @Daniel_Hatch It's early, and I have a cold, but I'm optimistic. You? #CMWorld
With the start of a new year, are you ready to perform a content audit? @MHBossLady joins the #CMWorld chat Tuesday… https://t.co/pLv8...
@ClkContrl @bhrome @Robert_Rose @LEGO_Group Plant based bricksI Yes! Especially if they are bio degradable. Thanks… https://t.co/nfvi...
Folks... I have to jump right at 10 - and am losing my internet connection - but will check back later to see if th… https://t.co/ziCe...
@mikemyers614 @CMIContent @Daniel_Hatch Right back at you. How is 2019 treating you so far? #CMWorld
@ExpWriters You know we love this tweet. This times 100. #CMWorld #contentwritingchat

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@ideakid88 We think your gif shows another benefit; many marketers who learn from each other online have become goo… https://t.co/8KnY...
@CMIContent Thanks, you too. Sorry for running so late this week. #CMWorld
.@robert_rose, can you join us every week? We love having you with us. #CMWorld, how about a big round of applause… https://t.co/0HrH...
A7: One tip about in-person networking - look to see who'll be there that you want to meet ahead of time, so you ca… https://t.co/EDaI...
@B2the7 @GenePetrovLMC @michelelinn There's something to be said about connecting long distance. We like that idea… https://t.co/Rmsv...
The customer journey has become so complex! For complex B2B in particular you need to provide a many varied steppin… https://t.co/iobc...
Ducking out a tad early #cmworld. Thanks for helping get 2019 off on the right foot ??! https://t.co/Kqfv...
@Robert_Rose @JeremyBednarski Indeed. Sometimes the more things change, the more they stay the same in marketing. #cmworld
@theGr8Alejandro @michelelinn And we've talked about it here before; think about social media channels like LinkedI… https://t.co/Gyhu...
@Greencognito @CMIContent @Daniel_Hatch So many platforms have pay to promote as an option, as well as ads, sure. A… https://t.co/3s1q...
@JimMacLeod Hi Jim! Happy New Year! #CMWorld
@JeremyBednarski I think most of traditional marketing stays the same.... And our struggles will continue and stay… https://t.co/kSbu...
A6. To be effective on #socialmedia - or any #marketing channel - brands need to figure out their goals for the cha… https://t.co/M3oE...
@CMIContent @michelelinn A7: networking at in-person events leads to lots of informative interactions online. #CMWorld
@SueBrady @PRisUs @atxcopywriter Yes please! Come to Cleveland!! #CMWorld
A7: Twitter chats are an amazing way to find like-minded people and make new connections. It's easy to just reach out here! #CMWorld
@PRisUs @atxcopywriter Love it. I'll make it to that conference one of these years! #CMWorld
@theGr8Alejandro @michelelinn Yes! Why are there still people trying to sell instead of making genuine connections? #CMWorld
@atxcopywriter @SueBrady The best - when you meet folks online, then have the opportunity to meet in person!… https://t.co/f07u...
A6. Eye-catching posts & relationship-building is essential, but a successful strategy requires that just as much t… https://t.co/si3u...
@CMIContent @Robert_Rose Hey, @Robert_Rose are you planning to publish your Friday Concoctions or what? #askingforme #CMWorld
@todcordill @B2the7 @CMIContent @tomgerace Hi Ted and Happy New Year! Thanks for all your input on today's #cmworld

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A7. I've resolved to do more networking in 2019, so I'm open to advice! #CMWorld https://t.co/ncwF...
@CMIContent Good! Always nice to see everyone here #CMWorld
@bhrome @Robert_Rose LEGO is awesome especially today when you can build almost anything with it. I just wish it co… https://t.co/waC0...
@CMIContent @michelelinn A7: Everything. #cmworld Start with: ??Content Marketing Meet-Ups ??Coffees ??Social Netw… https://t.co/1DbX...
@Robert_Rose @CMIContent @michelelinn A7: I agree 100%. @Robert_Rose is not only a colleague...he is a great friend… https://t.co/zAbq...
@leeodden @michelelinn You're one of those insanely smart people! #CMWorld
@SueBrady Me too! Which brings up the point: online networking can be super valuable as well (although it doesn't r… https://t.co/ZMT1...
@GenePetrovLMC @michelelinn There's just something about being able to shake hands (or hug!) someone you've truly c… https://t.co/spp5...
@CMIContent @michelelinn It's all about f2f meetups of like-minded peeps, as @halvorson recommends in Content Strat… https://t.co/9cml...
A7: Networking helps keep work enjoyable and stimulating. Creating business relationships and real friendships make… https://t.co/YuUM...
@CMIContent @michelelinn Q7: Networking with other marketers has been instrumental to my entire business growth. Pl… https://t.co/ZHsO...
A7: I find the opportunities to connect on social media have changed the game for me. As a solopreneuer, you can be… https://t.co/q874...
A6: When managing a social media strategy or any marking strategy I always ask myself this repeatedly: Is this stra… https://t.co/lPoC...
@bhrome @Robert_Rose It's the hair. The hair gets us every time. #CMWorld
@Greencognito @CMIContent @Daniel_Hatch Definitely agreed for Facebook, for sure. #CMWorld
@CMIContent @michelelinn Networking brings up icky feelings for many people. I like to think of it as finding like-… https://t.co/PZlV...
A7: In-person events (maybe the most effective form of networking) remains strong in 2019. That tells you something… https://t.co/WRdS...
@atxcopywriter How is it we haven't had a chance to say hello? How are you, Kristen? #CMWorld
@mikemyers614 @CMIContent @Daniel_Hatch Hello to you, too! And happy new year, as well. I can still say that on January 8, can’t I? #cmworld
@MoninaW @dsimanoff @TheUPSStore Aren't these the same people who asked, "What can brown do for you?" #CMWorld

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@dsimanoff @TheUPSStore I hadn't heard about the UPS example. Yikes. #CMWorld
@CMIContent @Daniel_Hatch A6: Algorithm changes and growing skepticism makes it hard for brands to earn eyeballs th… https://t.co/iAoT...
A6b. I don't think I answered the question directly. Oh well. I'll console myself with a Moon Pie and a Frosty. #CMWorld
@Annette_Sugden @CMIContent @Daniel_Hatch Yes, organic reach will continual to fall and we'll continue to pay to re… https://t.co/wk8k...
A7: As an 'older' person, I can attest that networking throughout your career is the most important favor you can d… https://t.co/0RvV...
@CMIContent @michelelinn A7: Oh man, the year my business started to become sustainable was the year I started acti… https://t.co/w2vF...
@CMIContent @Daniel_Hatch A6b: Another thought, is using social to educate and tell stories as well as to really li… https://t.co/8AI3...
@dsimanoff @MoonPie @Wendys @TheUPSStore Oh, @MoonPie doesn't tweet often - but when it does...?? #CMWorld
@briannebucks @Daniel_Hatch What plans do you have when it comes to social this year? #CMWorld
A6: When it comes to social media, you need to consider where your audience spends their time. Those are the platfo… https://t.co/Set3...
@CMIContent @michelelinn A7 - Agree w/ @michelelinn 100%. Value of in-person networking & community cannot be overs… https://t.co/kuSH...
@B2the7 @CMIContent @tomgerace Good points. Focus on what you need today and the next 12 months, not the tech you m… https://t.co/yKg5...
Q7: @michelelinn wants more marketers to recognize the importance of connecting with other marketers. What has care… https://t.co/YbwA...
A5: Firstly, marketers have, since the beginning of marketing, always been under pressure to prove ROI. Secondly, t… https://t.co/T7dV...
A6. I think more brands will try to emulate @MoonPie and @Wendys by creating a shockingly memorable personality on… https://t.co/WCFF...
@bhrome Ha! I guess you could tell that I'm in the DC area too :) #CMWorld
@B2the7 @CMIContent @Daniel_Hatch Yes. The user journey is very important. Not all customers are in the same stage… https://t.co/nOQd...
?? 2019, we are almost ready for takeoff! But we have one #CMWorld question left to go. Q7 is up in 60 seconds.
@CMIContent @Daniel_Hatch A6: It would depend on the channel. Each platform is different. Facebook and organic reac… https://t.co/R2BY...
@Greencognito @Robert_Rose Yes! Not sure everyone is there yet. They should be. Emphasis on should :) #CMWorld
A6: Your social strategy and the content you share should reflect your relationship to your customers. What relat… https://t.co/YYTy...
@CMIContent @Daniel_Hatch A6 As @mikemyers614 mentioned earlier, listening should be at the top of the list. Brands… https://t.co/mLQF...
@bhrome Thought you were getting political there for a moment! ;) #CMWorld
A6: One of the biggest things to consider re: #socialmedia is - not to spread yourself too thin. That means picking… https://t.co/4Hdj...

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@Robert_Rose @CMIContent My content marketing efforts can't impact everything on the Lifetime value of the customer… https://t.co/rInJ...
@Nimble @CMIContent @EditorStahl @trylately OK @nimble, now you made me want to go and sign up for yet ANOTHER emai… https://t.co/Z3Sz...
A6: Brands that get #contentmarketing use SoMe to help their audience. Not to promote their brand, not to increase… https://t.co/XiDz...
A4. Anyone can use AI, especially when it comes to their content. Marketing is no longer a one-size-fits-all approa… https://t.co/anHf...
@Robert_Rose @mikemyers614 Ultimately every marketer aims to earn and keep the attention of an audience. Emphasis on earn. #CMworld
@todcordill There's your autobiography coming into play again. #CMWorld
A6: Social media can spread the brand promise and generate revenue, but also has to be tight in terms of response t… https://t.co/SJUQ...
@CMIContent @Daniel_Hatch A6: Focus more on interacting—building and participating in your community, and less on p… https://t.co/A18J...
@bhrome @Kimota Can't wait to give it a read. #CMWorld
@CMIContent @Daniel_Hatch A6: Consider educating the client first so you can manage their expectations....#CMWorld
@ideakid88 Makes it a good time to learn the basics of what #AI is - and isn't. Again, per @cspenn (who everyone sh… https://t.co/V3qq...
@CMIContent @Daniel_Hatch A6 - I think that’s partially true. I believe that many companies will begin to see… https://t.co/Hqbl...

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