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Content Marketing World 2017

  contentmarketing.go2cloud.org   Dates: 9/5/2017 - 9/8/2017   Location: Huntington Convention Center, Cleveland, OH
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.

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Being Known for Your Niche

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Using Video and Audio to Reach Your Audience

In this episode, we will demonstrate, and Matt Pierce and Pamela Muldoon will discuss, how using video and audio together can be the approach you have been looking for with your next Content Marketing…Read More

And, @Brand_Newsroom is live! Unthinkable’s @jayacunzo is challenging us to rethink marketing. He has a new book ou… https://t.co/aecR...
And, we're live! Unthinkable’s @jayacunzo is challenging us to rethink marketing. He has a new book out, called Bre… https://t.co/9dVt...
@McGuireDavid Indeed it is! Can you jump on the chat for a bit, David? Would love to have you there. #CMWorld
Still suffering from Content Marketing World FOMO? Check out these takeaways from me and 40 other content marketing… https://t.co/w5CR...
CMI and @marketingprofs recently released our annual #contentmarketing research report, and there are a TON of insi… https://t.co/4daX...
January Traffic Report: What worked, what didn’t and the lessons learnt https://t.co/dBDA... #blog #blogging #cmworld
"What's important is that we as marketers are really in charge of bringing authenticity to the social media world w… https://t.co/t9kt...
50 Best #SocialMedia Tools From 50 Most Influential Marketers https://t.co/qQ8S... … via @cmicontent #cmworld https://t.co/YjB5...
B2B brands, how does your content marketing activity (and ROI) compare to others? The latest @CMIContent benchmarks… https://t.co/r0Hx...
B2B brands, how does your content marketing activity (and ROI) compare to others? The latest @CMIContent benchmarks… https://t.co/SMTn...
Here's my #pubcon 2018 presentation about how to build a content brand. https://t.co/4CVR... #contentmarketing #CMWorld

Thanks to our amazing sponsors!

A Year Full of ‘No Way!?’ Moments for CCO Magazine

A Year Full of ‘No Way!?’ Moments for CCO Magazine

Discover 10 Chief Content Officer articles that had its editor saying, “No way?!” in 2017 – Content Marketing InstituteRead More

10 Must-See Sessions at Content Marketing World 2017

10 Must-See Sessions at Content Marketing World 2017

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you're going or what you plan to do when you get there. But anyone happily anticipating the screening,…Read More

6+ Promising Sessions at Content Marketing World 2017

6+ Promising Sessions at Content Marketing World 2017

Content marketing remains a critical strategy for brands eager to earn the attention and interest of customers – ones they already have and those they seek to attract. It’s different than advertising…Read More

Marketers Must Pick Up the Video Camera - Here's How

Marketers Must Pick Up the Video Camera - Here's How

Jeff says marketers fear two primary aspects of video marketing. First, there's tremendous anxiety about getting in front of the camera. He explains, "The fear of being judged scares people away from…Read More

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Lessons Learned From Journalism to Help Enterprise Content Marketing

In this episode, Heidi Cohen and Nicole Mills discuss pulling from journalism to do Content Marketing better in the enterprise.Read More

The Next Generation of Content Marketing

In this episode, Scott Monty and AJ Huisman join forces to discuss the future technologies that will disrupt Content Marketing and how marketers today can embrace the scary aspects to win.Read More

7 Growth hacking tips for 2017 from industry expert Neil Patel https://t.co/2Kpn... #blogging #cmworld #smm
8 Non-Obvious Way to Promote Your Content… https://t.co/5m90... Nice one! by @Arniek on @CMIContent #CMWorld
The @CMIContent 2019 B2B Benchmarks Budgets and Trends Report found 90% of B2B businesses now focus their content o… https://t.co/JzOe...
The @CMIContent 2019 B2B Benchmarks Budgets and Trends Report found 90% of B2B businesses now focus their content o… https://t.co/vuvT...
Nic and James had a chat with Lush’s Adriana Robbins about what she learned at #CMWorld 2018. Have a listen here.… https://t.co/z3TB...
Nic and James had a chat with Lush’s Adriana Robbins about what she learned at #CMWorld 2018. Have a listen here.… https://t.co/x4xw...
Missed this year’s #CMWorld? Lush’s Adriana Robbins was there. She shares with James and Nic some of the key things… https://t.co/MJfw...
Missed this year’s #CMWorld? Lush’s Adriana Robbins was there. She shares with James and Nic some of the key things… https://t.co/DzzR...
Lush’s client services manager, Adriana Robbins, attended Content Marketing World 2018. She tells James and Nic wha… https://t.co/eGHC...
Lush’s client services manager, Adriana Robbins, attended Content Marketing World 2018. She tells James and Nic wha… https://t.co/pTGR...
Miss Content Marketing World this year? Check out this great video of expert takeaways: https://t.co/nStp...https://t.co/yrLH...
8 Reasons a B2B Company Needs Social and #ContentMarketing https://t.co/S3IP... #CMWorld
This Week in Content Marketing: 2017 Content Marketing Predictions

This Week in Content Marketing: 2017 Content Marketing Predictions

In this very special episode of #ThisOldMarketing, Robert and I make our content marketing predictions for 2017. We won’t give out any spoilers here in the abstract; but we can tell you that we each s…Read More

Go All In With Content Marketing or Do Nothing: #CMWorld

Go All In With Content Marketing or Do Nothing: #CMWorld

I always ask the speakers at Content Marketing World to cut the extraneous and jump right into the substance of their presentations. I'm going to take my advice with this post. If you're not "all in"…Read More

My Favorite Content Marketing Video: Joe Pulizzi

My Favorite Content Marketing Video: Joe Pulizzi

While not the oldest example in the world, my favorite example is probably John Deere's The Furrow MagazineRead More

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

How Digital Asset Management Can Make a Big Impact on Your Content Marketin…

Many companies producing great content at a consistent pace soon face a predicament - they have so much content that they: Don't know or remember everything they have Can't track down content assets e…Read More

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Re-engineering Yourself, Your Career, and Your Content

Is fear holding you back for being honest about the effectiveness of your content? If so, you are not alone. In this episode, Andrea Ames and Bert Van Loon walk through the history of content in the…Read More

A Journey Through Native Advertising to Artificial Intelligence

In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for…Read More

Vanity metrics you are focusing on as a blogger that will not help you grow your business https://t.co/QDcr... #blog #blogging #cmworld
@dsimanoff Mark your calendar: 11/6. If you have any specific questions, DM us. ?? #CMWorld
Fundamentals Are Essential for Content Success https://t.co/qEPK... via @cmicontent & @jayacunzo This. Read th… https://t.co/GEp5...
@fablco @JuliaEMcCoy We miss you guys! Can't believe it's been a month since #CMWorld. (PS thanks for the tweet. ??)
@searchguru Thanks for sharing the good word! We've been catching up on all of the sessions - such a great week! #CMWorld
January Traffic Report: What worked, what didn’t and the lessons learnt https://t.co/dBDA... #blog #blogging #cmworld
8 Reasons a B2B Company Needs Social and #ContentMarketing https://t.co/S3IP... #CMWorld
The 2019 B2B Benchmarks Budgets and Trends Report from @CMIContent has some fantastic insights for brands and marke… https://t.co/7vCJ...
The 2019 B2B Benchmarks Budgets and Trends Report from @CMIContent has some fantastic insights for brands and marke… https://t.co/g9D8...
Lush’s Adriana Robbins went to Content Marketing World in Cleveland and all we got were these 5 fantastic insights.… https://t.co/VLHk...
Top Takeaways from Content Marketing World 2018: Magnificent Marketing Presents Insights From 41 Industry Experts… https://t.co/zPze...
Missed out on Content Marketing World this year? Don’t worry, Lush’s Adriana Robbins was there. Here are her 5 key… https://t.co/NIy6...

Thanks to our amazing sponsors!

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Digging Deeper into Global Content Marketing

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Ex-Pats Talking About the Use of English in Content Marketing

In this show, Doug Kessler, an American in England, and Kelly Hungerford, an American in Switzerland, discuss the topic of Global Content Marketing with English at the core and several other Ex-Pat to…Read More

Lush’s Adriana Robbins went to Content Marketing World and came home with these great insights. #cmworld #marketinghttps://t.co/vW1b...
We've combed through the data. Now, @lisabeets is ready to share what marketers will find in our latest… https://t.co/FLBi...
See what 41 of the top marketing experts in the world learned from #CMWorld 2018! #ContentMarketinghttps://t.co/85D8...
@PRisUs @inkandcopy I remember giving that exact feedback after my first year at #CMWorld. I'm not sure it makes se… https://t.co/4755...
@AlisonCarville I'm also trying to work out a plan to watch a bunch of the sessions I missed at #CMWorld (and there… https://t.co/xc5O...
Thanks to @rbcarter for chiming in with resource links about UGC #CMWorld https://t.co/TnWz...
@shutchh The Long Tales is on the site. Let us know if you need help finding it. And you are correct, Dewitt's is n… https://t.co/GHkx...
This calls for a binge-watching session! ?? #CMWorld https://t.co/onYF...
50 Best #SocialMedia Tools From 50 Most Influential Marketers https://t.co/qQ8S... … via @cmicontent #cmworld https://t.co/qxKi...
How cool is this?!? @jayacunzo chats with a bunch of #ContentMarketing leaders at #CMWorld including @annhandleyhttps://t.co/jl9i...
8 Reasons a B2B Company Needs Social and #ContentMarketing https://t.co/S3IP... #CMWorld

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The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report. #cmworldhttps://t.co/ooAP...
The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report. #cmworldhttps://t.co/cMnZ...
@chachaearnest @JuliaBramble @CMIContent There's unrecognized, which then flows into some of these categories -a an… https://t.co/mccD...
Are you signed up yet for next week's webinar with @heinzmarketing and @ON24? https://t.co/fpYM... #CMWorld https://t.co/vVH1...
Thanks again to @cspenn, Erin Quist, and @LiftIgniter for giving us a glimpse into #AI and the future of… https://t.co/hejS...
@chachaearnest @CMIContent If it's a template, it can be automated. So true creativity? Still a human provenance. S… https://t.co/KQul...
FYI to all marketers! This is worth your reading time and consideration. #content #CMWorld https://t.co/LVOD...
@cspenn I settled for a Kit Kat bar. Not the best choice but dang, it was good. (PS great webinar!) #CMWorld
Want to watch the #CMWorld replay of my #AI talk right now? Visit https://t.co/IL9m... !

Thanks to our amazing sponsors!

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Choosing the Right Content Marketing Software for Your Team with Mintent and ScribbleLive

On this episode, Matt Dion and Christoph Trappe, sit down to discuss the Content Marketing ecosystem and problems Content Marketers face daily.Read More

Clearing the Air on Personas, Analytics, and SEO

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Either you will manage the machines, or the machines will manage you. - @cspenn #CMWorld
Jumping into #AI? Here's who @cspenn says you'll need on your team. ?? Developers ?? Data scientists ?? Marketing technologists #CMWorld
.@cspenn has mentioned both cheese and Olive Garden on his #AI webinar. Now I'm hungry. ???? #CMWorld
Listening to @cspenn it is as I thought: AI will not be replacing content marketers as it is not human. #CMWorld #AI
Artificial intelligence should do three things, says @cspenn. 1?? Acceleration. It should make our marketing go f… https://t.co/R0XQ...
Special thanks to our sponsor @LiftIgniter for bringing us today's webinar with @cspenn and Erin Quist. #CMWorld https://t.co/Ob2u...
Social Media ROI: A #CMWorld Twitter Chat with @MoninaW https://t.co/hS6a...
#CMWorld Twitter chat friends from yesterday - and anyone else interested in #UGC and legal stuff - @rbcarter is s… https://t.co/P4K3...
@bestseoreseller Absolutely! Customers are showcasing your brand because they enjoy it. Ask, and they will likely s… https://t.co/D6j3...
@SaketPanicker @JacquieChak Our #CMWorld chats are on Tuesdays at 12pm ET, so you just missed it. But we'll have a… https://t.co/veED...
@charumisra Great tip. Don't want that kind of blunder to ruin your brand's reputation. #CMWorld

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B2B brands, how does your content marketing activity (and ROI) compare to others? The latest @CMIContent benchmarks… https://t.co/hlai...
B2B brands, how does your content marketing activity (and ROI) compare to others? The latest @CMIContent benchmarks… https://t.co/vKPC...
8 Reasons a B2B Company Needs Social and #ContentMarketing https://t.co/S3IP... #CMWorld
The @CMIContent 2019 B2B Benchmarks Budgets and Trends Report found 90% of B2B businesses now focus their content o… https://t.co/LVjK...
The @CMIContent 2019 B2B Benchmarks Budgets and Trends Report found 90% of B2B businesses now focus their content o… https://t.co/34GH...
The 2019 B2B Benchmarks Budgets and Trends Report from @CMIContent has some fantastic insights for brands and marke… https://t.co/jrRH...
The 2019 B2B Benchmarks Budgets and Trends Report from @CMIContent has some fantastic insights for brands and marke… https://t.co/FHcl...
After today's #CMWorld chat on #UGC, good read here via @brennermichael. https://t.co/bmOB...
@amywhiggins @monicalnorton @tamsenwebster handed out cupcakes at her session at #CMWorld! Not that she wouldn't ha… https://t.co/1jFS...
The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report. #cmworldhttps://t.co/BjGw...
The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report. #cmworldhttps://t.co/6r7n...
7 domain name alternatives to choose from when you find your domain name has been taken https://t.co/aEDz... #blog #blogging #cmworld

Thanks to our amazing sponsors!

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Marcia Francis and Amanda Todorovich on Healthcare Marketing for Health Systems

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Margaret Magnarelli and Mark Masters on Getting Scrappy with Content Marketing

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?? “#CMWorld Twitter Chat: Incorporating UGC into your content plans ” Moment 2 of 2 of today's chat with… https://t.co/QDz9...
?? “#CMWorld Twitter Chat: Incorporating UGC in your content plans” - Moment 1 of 2 with @JacquieChak https://t.co/889Z...
Missed #ContentMarketingW...? Don't worry- You can save 10% when you register using my promo code *CARRUTHERS*. Yo… https://t.co/Qiab...
Hope to see you at #CMWorld 2019! https://t.co/RtRj...
3 important #CMWorld takeaways for writers https://t.co/4nb4... feat. insights from @mp_lazette @leeoddenhttps://t.co/y3bf...
@SueBrady something funky in the twittersphere I think. #CMworld
@Rogercparker @CMIContent Very true Roger. Once you commit - it becomes addicting and exhilarating. Thank you for joining the chat #CMWorld
@JeremyBednarski @CMIContent @Disney I've never taken my kids. Worst mother ever. #CMWorld
@JeremyBednarski @JacquieChak Thanks Jeremy! Catch you next time! #CMWorld
@dsimanoff Why not indeed? Thanks David! Appreciate all of your contributions. #CMWorld
Thanks for the Twitter chat, @CMIContent! Here's a GIF of cats with lightsabers, because why not? #CMWorld https://t.co/6TbY...

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Content Marketing World 2017 Takeaways

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Amanda Todorovich on the Content Marketing World Health Summit in September 2017

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@JacquieChak @CMIContent @SocialAnimal_io You're the best, Jacquie! Thank you! And seriously, let's plan something next week. #CMWorld
@cmcphillips Yay! Coffee w/Cathy is my favorite. #CMWorld #Shenanigans
@pisarose @briansolis Thanks for this, Shelly! Super helpful for those of us starting out - or fine-tuning - our efforts! #CMWorld
@CMIContent @SocialAnimal_io Thanks so much for participating today. So awesome to connect. #CMWorld
Thanks for today's chat! Have a great week! ???? #CMWorld
@AusmericanGirl @ScribblePug @Chewy @barkbox Great examples! And sweet dogs and puppies also help! #CMWorld
Spooked by demand gen? ?? Don't be. On Halloween, we'll discuss what the future holds for content marketers. ?? You w… https://t.co/fuNm...
@CMIContent @JacquieChak Thanks for sharing your insights with us, Jacquie. Had a wonderful time learning at… https://t.co/GLya...
Next week, @lisabeets joins us to break down our latest research report and the opportunities that exist for conten… https://t.co/383i...
Later gang! Great chatting with you all today. #CMWorld #MuchLove

Thanks to our amazing sponsors!

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23 Enterprise Marketer Podcast Interviews from Content Marketing World 2016

During September of 2016, Michelle and I had the opportunity to travel to Cleveland, OH and interview several of the most brilliant minds in marketing today. Here are the video and audio versions of…Read More

@SocialAnimal_io @CMIContent Well of course I am #UGC biggest cheerleader so Heck YEAH! Community building takes co… https://t.co/iDIw...
Learn more about @jacquiechak on her website. https://t.co/Ofx0... #CMWorld
View a larger version of the Conversation Prism here: https://t.co/1Kie... via @curata https://t.co/yH2b... #cmworld
I think the hardest part of UGC will be building consistent action every day, Doing the work will be easier than pl… https://t.co/bVQq...
@mikemyers614 @JacquieChak Thanks Mike! Catch you next week if not sooner! #CMWorld
Let's give a big round of applause to @jacquiechak! ?? Thanks Jacquie for sharing your insights today! #CMWorld
@SueBrady Yep. I am bouncing between Tweetdeck, the web version, and native Twitter. #CMWorld
@taylorjonhall @JacquieChak Adding @webby2001 to this tweet in case he has any response even after the #CMWorld cha… https://t.co/UgB2...
Is anyone having issues with Tweetdeck today? So much lag time?! #CMWorld
@taylorjonhall @CMIContent Thank you for joining. I do think it will but we are not there yet. Marketers need to em… https://t.co/I0bV...
Sorry, kids, I have to jump. Great stuff today about #UGC. Thanks @JacquieChak and @CMIContent for the fun. #CMWorld
@CMIContent @JeremyBednarski @Disney One thing to consider: Disney is all about storytelling. They might not want t… https://t.co/wBRW...
Great graphic visualization that captures the many facets of user-generated content via @briansolis . #CMWorld #UGC https://t.co/r2kF...
@AusmericanGirl For sure! Time is still needed, but not as much from a funding standpoint. #CMWorld
@JeremyBednarski @Disney Also, they'd need TONS of releases because of so many children. Wondering if that's a reason? #CMWorld
A5 Love the "These hashtags need love, encouragement, commitment." I could use some myself. @JacquieChak,… https://t.co/ZGun...
@JeremyBednarski @Disney I wonder if that's such an overwhelming and daunting task to find, manage, curate and use? #CMWorld
@mikemyers614 @Jonas419 Yup. And one could argue that UGC is more valuable than brand-created content, as buyers vi… https://t.co/bzek...
@Jonas419 @redbull Agree! One of our classic examples. @VANS_66 is another one! #CMWorld

Thanks to our amazing sponsors!

@CMIContent A7: Relevant to the season: Petco had people send in pics of their pets in Halloween costumes one year.… https://t.co/Zqsr...
A7: iPhone does a great job with UGC. Customers create videos with their iPhones that are used on commercials. #cmworld
.@wearejoybird UGC rocks. The why is invisible if you're not a customer. They make the entire CX a pleasure via han… https://t.co/o5mR...
Great examples of user-generated content! #CMWorld https://t.co/cUrx...
@dsimanoff Suck up all you want! And thank you...we try! And we have all of you to thank for it. :) #CMWorld
A7. I know this answer will make me sound like a suck-up, but I think @CMIContent is doing a great job with #UGC. T… https://t.co/b29n...
@CMIContent A7: I love how brands have stepped up the #UGC game -tourism brands like @VisitScotlandhttps://t.co/8Lej...
@DevaSpeaks @CMIContent It also needs to make sense. If you audience doesn't go to a certain social network, don't… https://t.co/bvva...
@CMIContent A7: Is it GoPro that has customers send in cool videos they make with the camera? #CMWorld
A6: Part1 - Start with your strategy. If you want #UGC integration on your website than you will need a different t… https://t.co/KwEs...
@DevaSpeaks And for your customers! Make sure your efforts are being seen where your customers are looking. #CMWorld
@CMIContent A6: Social listening tools are quite helpful. Twitter's advanced search is golden. Mention and Talkwalk… https://t.co/XBsz...
@CMIContent @mikemyers614 Also, the Women's Tech Forum (ok, I'll stop). #cmworld
What happens if you turn "hashtag" into a hashtag? #Hashtag #Meta #CMWorld https://t.co/xTtn...
@AusmericanGirl Great point on private accounts! #CMWorld
A7: @patagonia "Worn Wear" program with reselling of used clothing (and telling the stories behind them). As I ment… https://t.co/SgQ8...
@CMIContent A6: Part2- Consider your top software contenders that will help you track yoiur desired strategic resul… https://t.co/MwhG...
@LizzyRoseKnight @hootsuite Mind sharing this again with the #CMWorld hashtag so it shows up in our feed? :)
A5 Q5: While considering topics for upcoming topics, use category #Hashtags UGC to ask for topics, concerns, commen… https://t.co/FaV1...
@mikemyers614 @MelanieSklarz I've seen QR codes on billboards. Super duper fail. #CMWorld https://t.co/fYbL...

Thanks to our amazing sponsors!

@SocialAnimal_io We're glad you're here! Any blog post links you could share with our #CMWorld participants today w… https://t.co/7Kku...
@Jonas419 @pisarose That's actually a great idea! If I understand. it's measuring the cost savings you would enjoy… https://t.co/2PKJ...
?? It’s our final question folks, so make it count! #CMWorld
@Jonas419 UGC relies on content curation (not creation), so you're not paying freelancers or FT employees to produce it. #cmworld
@CMIContent A6: Part1 - Start with your strategy. If you want #UGC integration on your website than you will need a… https://t.co/H5QJ...
A6. I read the "The Power of Co-Creation" in business school, and one of the lessons is that organizations thrive w… https://t.co/SYZ8...
@dsimanoff Thanks, David. This is a good list for me to start learning about the terms and conditions in these industries. #CMWorld
@MelanieSklarz And also make sure that it doesn't spell something unexpected when you combine a few words. #cmworld
@MelanieSklarz I don't even get that one. ? #CMWorld
@MelanieSklarz Oh that's an expensive billboard mistake! How'd that make it through the approval process? #CMWorld
@CMIContent I think that depends on the exact content of the review. Some people say what they gained from our serv… https://t.co/7tNk...
A6: How about content creation savings and content performance metrics? #UGC #ROI #cmworld
@mikemyers614 Haha, pretty much my thought. I have no idea, I'll let others answer! #CMWorld
Q6: What tools and tips do you have for going beyond vanity metrics? How do you track user-generated content?… https://t.co/EYmQ...
Q5 Having a bit of trouble on my end. It seems that you could create a table with a few basic categories of… https://t.co/RWP5...
?? 2 questions left, #CMWorld friends. Q6 coming up in just a few seconds.
@CMIContent @mikemyers614 Great point. There are some really classic (funny/not funny) examples of this. #cmworld
@CMIContent @s_narmadhaa Look for opportunities to tell a good story through a review. Something your product or se… https://t.co/dZgu...
@JeremyBednarski Yep, and select something a competitor can't easily co-opt. #CMWorld

Thanks to our amazing sponsors!

@mikemyers614 Yes! This is so important. And don't just look on one platform either. Search that hashtag everywhere… https://t.co/Ck3H...
@pisarose Since contests/sweeps are random, I do not think they set a bad optic at all. #cmworld
@mikemyers614 Yes. Do you know "CMI" means "Can't Make It" among other things? Hence #CMWorld. Though we also love… https://t.co/eppt...
@CMIContent A5: By establishing a proper hashtag and using it consistently so that it creates a brand recall. Plus,… https://t.co/FmgA...
@CMIContent A5: Beyond collecting and curating content, branded hashtags can add emotions like humor or galvanize s… https://t.co/ypAz...
@jkkalinowski Yes - hashtags that are short term and not established may be done before they even build momentum. #CMWorld
@Jonas419 Yes, at which time, Bob will not longer be employed there. But still. #CMWorld
A5: First, please, please look to see if the hashtag you think is so great may also mean something unintended or is… https://t.co/T96r...
A5: Make sure the hashtag is developed as part of the content/UGC strategy from the jump. Use it early and often to gain steam. #CMWorld
A5: It's great to have a branded hashtag that you use when sharing content and that your audience can use as well. #CMWorld
@s_narmadhaa In the U.S, pharmaceuticals, medical services, professional services, education, and many other indust… https://t.co/WlMs...
@jkkalinowski What line? I'm nowhere near the line. :) #CMWorld
@CMIContent A3: Try to think of a way to make it fun or beneficial for them — does it make them look good? Give the… https://t.co/wdF9...
Q5: Hashtags are a good way of scaling word-of-mouth marketing and #UGC. How can you leverage hashtags to create bu… https://t.co/lahA...
@JacquieChak We do this for our evals and testimonials when posting on our blog. #CMWorld
@mikemyers614 That's treading the line of legal, sir. #CMWorld
@mikemyers614 Excellent reminder, Mike. Thanks. #CMWorld
This is not in response to Q4 (since I'm skipping it) but just in case, be careful in B2B that you get permission f… https://t.co/s5Qt...
?? We’re halfway through the chat. Q5 is next! #CMWorld
@LizzyRoseKnight Yes - searching for examples, talking to experts such as @rbcarter and industry peers is a good pl… https://t.co/JO89...
@CMIContent A2: To some degree, you just gotta try things out and see what people respond to on each network. But i… https://t.co/3cCT...
@SueBrady Are you against contests/sweepstakes? #cmworld

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@CMIContent A4: Not a “one size fits all” answer. Look at other brands that are similar to find what practices they… https://t.co/qyvy...
@dsimanoff Did not know that. Thanks! Any particular examples come to mind? #CMWorld
@SueBrady We'd agree with that. Even disclosing somewhere on the page doesn't sit well with us. #CMWorld
@CMIContent A1: For B2B users can be subject-matter experts for all types of content, and co-hosts for webinars or… https://t.co/LHgL...
Some industries are highly regulated, so don't always assume it's a given! My 2¢. #CMWorld https://t.co/UNYP...
A4: And I think it's a bad optic to pay customers for content. Doing so can undermine the neutrality. #CMWorld
@s_narmadhaa @CMIContent Yes! It always helps to ask first if you're not sure. #CMWorld
@jkkalinowski I approve this message. #CMWorld
@mikemyers614 He's also known as Mike "Gray Area" Myers! #CMWorld #LetsSkipLegal :)
Jumping in late for #CMWorld. I don't know how to answer the intro question cause I hate the hot summer, but also g… https://t.co/KiNI...
@CMIContent A4: I suppose the safest way is to get a customer's explicit permission—over an email, perhaps. But I t… https://t.co/kRHq...
@brie_e_anderson For sure. Lists, following hashtags and such in Tweetdeck, @SproutSocial and other places are so important. #CMWorld
A4. I'll respond to this question once I get clearance from our lawyers. #CMWorld https://t.co/pbcG...
A4: Eww, legal stuff. I'm skipping Q4. #CMWorld
A3: If folks feel like they're part of a tribe, they're more likely to share UGC. #cmworld
Q4: What steps can you take to secure sharing rights to #UGC? #CMWorld https://t.co/bB8l...
A3. To get participation, make it fun and provide some direction. "Share a picture of you and your pet enjoying our… https://t.co/Yvkk...
A3: If seeking reviews there are a number of platforms that make it very easy for the responder. @Trustpilot is one such tool. #CMWorld
@CMIContent A3b: Support emails have some honest and heartfelt comments too. #CMWorld

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A3: Tie the content ask to emotion. #cmworld
?? Look out for Q4. It’s next! #CMWorld
@brie_e_anderson What's your favorite social listening tool? #CMWorld
@CMIContent A3: A social media presence matters because the channels already exist. Branded hashtags like #CMWorldhttps://t.co/TE4p...
@mikemyers614 Yes! Asking doesn't need to be just for UGC. It can also be for customer service, editorial content i… https://t.co/jDtJ...
A3: A simple, clearly articulated entry process with low friction. Incentives don't hurt, either. #cmworld
@CMIContent A3: Encouraging people to live tweet at events is a great way to generate some UGC without being boring. #CMWorld
@MelanieSklarz Agreed! You have to be willing to try new things, track your results, and tweak your strategy along the way. #CMWorld
A3: Confident #brands make it easy for customers to provide them with feedback. These are gifts that, at the very l… https://t.co/gXCx...
A3- if people love your product or service- they'll share about it- then it's not work. But also I think you need t… https://t.co/0KsQ...
A3: Make it fun and interesting t submit. Give the user a platform to showcase their talent. Case in point: The… https://t.co/9UNw...
@brie_e_anderson Ha! True. :) Glad you're having some success. Social listening is critical! #CMWorld
A2: Spotify has leveraged the same UGC effectively across multiple channels using customization--e.g., "lost your cat" playlists. #cmworld
A2: The kind of message and where it's distributed need to be closely aligned with your audience. What do they want… https://t.co/lDj1...
A2. The first step is to find out what your audience uses each social network for. If your audience is buyers, they… https://t.co/48pv...
@jkkalinowski Yes, yes, yes! Seems so simple, doesn't it? But it still takes strategy and time. #CMWorld
Q3: How can brands collect content from their audiences and encourage participation without making it seem like wor… https://t.co/pTAz...
A2: Consider the platforms you're currently using to engage with your audience... What has performed the best there in the past? #CMWorld
?? We’re moving right along - watch out for Q3! #CMWorld

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@CMIContent A2: Depends on how much of impact the content will have on a specific channel. Testimonials and reviews… https://t.co/D8hS...
@brie_e_anderson That has to be one of the best examples of UGC. The tough part would be managing it all, as there… https://t.co/SGYJ...
@Jonas419 Well, most of us. :) #CMWorld
@CMIContent It starts with your content strategy and which part of your customer’s journey UGC will be most effecti… https://t.co/XlmH...
A2: Leverage the type of content your users are providing against the channels that you find the mosst traffic. #CMWorld
@mikemyers614 ALWAYS. @unmarketing has many, many examples of fake reviews/testimonials. Always cringey. #CMWorld
A1: Perhaps it goes without saying (but here I am saying it)...any UGC has to be from actual users, generated by th… https://t.co/usB6...
A2- where your users are? Use the platforms they are using? #CMWorld
@pisarose Hi Shelly, yes! Peer recommendations are a great one! #CMWorld
A1: Peer recommendations/ratings via Facebook or a customer review platform. #cmworld
@LizzyRoseKnight Right! We've been getting more strategic on the ask, because we may be able to glean more from our… https://t.co/SQw1...
@CMIContent @AusmericanGirl Reviews on Amazon come to mind. Google reviews for local businesses as well. #CMWorld
@MelanieSklarz I think at 100 degrees does dry or humid really matter? #CMWorld (And hi Melanie!)
@JeremyBednarski Do you think unboxing is hitting the point of being overdone? Or do you know someone doing it well/right? #CMWorld
@SueBrady We love this! Kind of like this chat, we're not the only experts. Our community can help each other. #CMWorld
?? Q2 is next! #CMWorld
Make it mini golf and you've got a deal, @mikemyers614. #CMWorld ??????? https://t.co/tAUe...
@mikemyers614 @SocialAnimal_io @CMIContent Yup. Especially when they publish "how to do this with this product" vid… https://t.co/V2kQ...

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@JeremyBednarski Hi Jeremy!! Thanks for joining in. #CMWorld
A1: Customers can also provide useful posts for other customers (as in, a Customer forum/community). #cmworld
@SocialAnimal_io We like that! Also, we've noticed customers are happy when they're showcased. They'll help amplify messaging. #CMWorld
@jkkalinowski That's half a foursome right there! #CMWorld
A1: Customer-written blog posts (rare) and discussion board contributions. #cmworld
@mikemyers614 I'm all about that golf outing. #CMWorld
A1: Video testimonials can be a great form of UGC! They're powerful and perfect for sharing on your site or social media. #CMWorld
@jkkalinowski Yep! @AmandaSubler has done such a nice job with all of the material she has collected over the cours… https://t.co/RCrq...
@SocialAnimal_io @CMIContent Mmm, customers love to be the expert. Good call. #CMWorld
A1: User generated content (UGC) can take the form of reviews, testimonials, case studies or golf outings (okay, th… https://t.co/xelT...
A1. Testimonials are the OG of user-generated content. #CMWorld https://t.co/P2Qr...
@SocialAnimal_io Hey! ???? Happy Tuesday! #CMWorld
@SueBrady Agree! We're actually working with our testimonials and not doing the "same 'ol" with them. How can we us… https://t.co/AxrB...
@CMIContent A1: • Other social media content, like engagements on Twitter, Facebook, and LinkedIn. • Word of mouth… https://t.co/xI9K...
@CMIContent #UGC is any content that is provided by unpaid contributors like reviews, testimonials, tweets, blog po… https://t.co/opbk...
A1: Video, of course! Testimonials from users or vids showcasing user experience are awesome examples of UGC. #CMWorld
A1: Testimonials are great user generated content! #CMWorld
Q1: Some people hear user-generated content and immediately think of photos on Instagram. But #UGC comes in many fo… https://t.co/adWO...
I know, right! Paris and London are on the schedule for this holiday break. #CMWorld #TravelTuesday https://t.co/219Y...
@CMIContent I am so much more an “in the middle person” but I would choose the 100 degree location with a pool and a frozen drink. #cmworld
Hi all. Mike Myers here from @nationwide. I am always cold, so I'll go with the heat. It's a dry heat, right? #CMWorld
@Jonas419 Hi Dan! Welcome! #CMWorld
@dsimanoff Hi David! Wow, that sounds like an amazing winter for you! #CMWorld

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@CMIContent @JacquieChak Ha, I'm not sure how much I know about this topic. Perhaps we'll find out together. :) #CMWorld
@CMIContent I'm Cathy and work in marketing at @CMIContent and I'd much prefer heat and sunshine. I currently live… https://t.co/Ut9Z...
Greetings from Tampa, fellow #CMWorld participants. I live in Florida, but often travel to colder climes to get a b… https://t.co/Ayok...
Super nice to meet you as well. Thanks for joining in #CMWorld https://t.co/rQC7...
Did you miss our chat on #socialmedia ROI? Catch our recap on the #CMWorld blog. https://t.co/ctAP...
Hi all! Excited for the chat with @JacquieChak today! I'm going to say 100 degrees- there is always air-conditionin… https://t.co/zmus...
@CMIContent How about finding the sweet spot in between? I live by the equator so hot's neither new nor forgiving.… https://t.co/Xi52...
@ladonnajonze @JacquieChak Oh no, LaDonna! Hello back to you, and you'll be missed! #CMWorld
We’re scheduling guests for our 2019 chats! Are there topics you’d like to see added to the list? https://t.co/SBi3... #CMWorld
Icebreaker: I'm JK, @CMIContent Creative Director. I would live in the snow, for sure. You can always add layers wh… https://t.co/n1lY...
@AusmericanGirl @JacquieChak Hi Kristen! We're so glad you're here. You add so much excitement to our chats! #CMWorld
Chat format: 7 questions then Q&A with @jacquiechak. Remember to include the #CMWorld hashtag! https://t.co/DNUs...
@s_narmadhaa @JacquieChak Thanks for joining us! Looking forward to hearing your insights on this topic. #CMWorld
@CMIContent @JacquieChak @GLScienceCtr One of my favorite places! We've spent many hours at the Great Lakes Science… https://t.co/kQva...
#CMWorld, let’s get to know each other better. Would you rather live where it only snows ?? or where the temperatu… https://t.co/dsgt...
Hey, #CMWorld! Rachel here from Express Writers. How are you all today?
@CMIContent @JacquieChak Important topic. Look forward to learning some valuable lessons. #CMWorld
@SocialAnimal_io Hi Krishna - thanks for joining us today, this should be a fun hour! #CMWorld
Thanks to @jacquiechak for joining us. Jacquie is Director of Marketing at @GLScienceCtr. ?? #CMWorld
Ready to roll with @cmcphillips @CMIContent for the #CMWorld twitter chat about #UGC https://t.co/paix...
@SonjaJefferson @CMIContent I hope so! You would love it. :) #cmworld
Tuesday #TwitterChat List #1 ?? ?? #CMWorld 12pm ?? #VCBuzz 12pm ?? #SweetTalk 1pm ?? #carechat 1pm ?? #WomenWriters 1pm… https://t.co/grB0...
Think about the last #event you paid to attend. What form of communication about the event captured your interest a… https://t.co/q6hz...

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I’m filling in and will be behind the @CMIContent Twitter handle at 12pm today for the #CMWorld Twitter chat with m… https://t.co/4LQv...
We've broken down 5 key learnings every #contentmarketer should know. #CMWorld #NewsCred https://t.co/3QEv... https://t.co/iBFG...
The thank you page that helps you to convert subscribers into loyal fans https://t.co/ka5P... #blog #blogging #cmworld
@NealSchaffer Hi Neal - thank you for including #CMWorld. The dates are Sept 3-6, 2019. Same week, same place every… https://t.co/WoQg...
Don't ignore the content your customer creates! Special guest @jacquiechak sits down with the #CMWorld chat TODAY A… https://t.co/dlRL...
Find a ton of great takeaways from #CMWorld in the annual round-up from @MagnificentMktg. Always happy to contribut… https://t.co/vKmW...
How can you use #UGC in your content marketing strategy? (Spoiler alert: It's more than just Instagram.) At 12pm E… https://t.co/CnE3...
@CMIContent @JacquieChak Don't ignore the content your customer creates! Join today's chat at 12 noon EST! Special… https://t.co/POwg...
And @Brand_Newsroom is live! This week the team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budge… https://t.co/aq6m...
And we're live! This week the BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Tr… https://t.co/xLnk...
The 3 types of web links you should build with every article you write https://t.co/tMiV... #blog #blogging #cmworld
8 Reasons a B2B Company Needs Social and #ContentMarketing https://t.co/S3IP... #CMWorld
50 Best #SocialMedia Tools From 50 Most Influential Marketers https://t.co/qQ8S... … via @cmicontent #cmworld https://t.co/oHF8...
@s_narmadhaa When you love what you do, no rest needed! #CMWorld
@CMIContent Aw, man. Already? ?? You guys are the epitome of event management! You just concluded this year's #CMWorld—do you even rest?
This was a great session at #CMWorld excited for the chat tomorrow with my friend @JacquieChak https://t.co/1KG9...
Don't ignore the content your customer creates! Special guest @jacquiechak sits down with the #CMWorld chat this we… https://t.co/hfyU...
#CMWorld may be over, but the insights continue. Check out our top 5 takeaways from the event:… https://t.co/5IQm...
2019 B2B Content Marketing Research: What You Need To Succeed https://t.co/kHHv... #contentmarketing #cmworld c… https://t.co/hYxN...
"When you look at the ordinary and see the extraordinary." Some #MondayMotivation for you from Dewitt Jones at… https://t.co/tFNc...
"While some vanity metrics … are easy to track, they’re rarely insightful independent of other data. … However, we’… https://t.co/pRVL...
Lately, I've been talking with friends about mentorship. But this article challenges you don't need a mentor. You n… https://t.co/hGFN...

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@yolichisholm If you can find the time in September, we'd love to see #CMWorld on your travel itinerary. ??????
One rule for producing content: Tina Fey says trust your gut. #CMWorld https://t.co/itcI...
Why you need to create more emphasis on selling your first product rather than building an audience… https://t.co/3chH...
8 Non-Obvious Way to Promote Your Content… https://t.co/5m90... Nice one! by @Arniek on @CMIContent #CMWorld
Listener Adam Mullett asked the @Brand_Newsroom team what the most valuable types of metadata are for effective ema… https://t.co/LXQJ...
Listener Adam Mullett asked the @Brand_Newsroom team what the most valuable types of metadata are for effective ema… https://t.co/OvaX...
Can you believe it? We're already working on our 2019 event! #CMWorld https://t.co/eh6A...
Looking to attend a social media conference in 2018 or 2019? Check out this comprehensive list of 20+ social media… https://t.co/dUrb...
41 Experts Share Top Takeaways from #CMWorld https://t.co/JhuE... via @MagnificentMktg Fun, smart… https://t.co/37yF...

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