Enterprise Marketer - Make Your Marketing Matter.

Content Marketing World 2017

  contentmarketing.go2cloud.org   Dates: 9/5/2017 - 9/8/2017   Location: Huntington Convention Center, Cleveland, OH
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.

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Being Known for Your Niche

In this episode, Melanie Deziel, the Native Advertising gal, and Jay Acunzo, the Podcast guy, join the show to talk about the evolution of their brands and the ways they have included frequent pivots…Read More

Using Video and Audio to Reach Your Audience

In this episode, we will demonstrate, and Matt Pierce and Pamela Muldoon will discuss, how using video and audio together can be the approach you have been looking for with your next Content Marketing…Read More

The heat ?? is on! I'll need to present my #CMWorld session via ventriloquism. I'll need your support to pull it of… https://t.co/yP9X...
@mikemyers614 So you're saying that's a "no"? #CMWorld
@CMIContent Okay @CMIContent, you guys know I’m up for just about anything at #CMWorld 2019, but...
@BerrakBiz But still entertaining! #CMWorld
@jkkalinowski Can there be a court jester who hypnotizes audience members? #CMWorld
Good lesson for applying other people's research to yours. Could A Study About 912 Million Blog Posts Be Wrong? We… https://t.co/4K40...

Thanks to our amazing sponsors!

A Year Full of ‘No Way!?’ Moments for CCO Magazine

A Year Full of ‘No Way!?’ Moments for CCO Magazine

Discover 10 Chief Content Officer articles that had its editor saying, “No way?!” in 2017 – Content Marketing InstituteRead More

10 Must-See Sessions at Content Marketing World 2017

10 Must-See Sessions at Content Marketing World 2017

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you're going or what you plan to do when you get there. But anyone happily anticipating the screening,…Read More

6+ Promising Sessions at Content Marketing World 2017

6+ Promising Sessions at Content Marketing World 2017

Content marketing remains a critical strategy for brands eager to earn the attention and interest of customers – ones they already have and those they seek to attract. It’s different than advertising…Read More

Marketers Must Pick Up the Video Camera - Here's How

Marketers Must Pick Up the Video Camera - Here's How

Jeff says marketers fear two primary aspects of video marketing. First, there's tremendous anxiety about getting in front of the camera. He explains, "The fear of being judged scares people away from…Read More

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Lessons Learned From Journalism to Help Enterprise Content Marketing

In this episode, Heidi Cohen and Nicole Mills discuss pulling from journalism to do Content Marketing better in the enterprise.Read More

The Next Generation of Content Marketing

In this episode, Scott Monty and AJ Huisman join forces to discuss the future technologies that will disrupt Content Marketing and how marketers today can embrace the scary aspects to win.Read More

At a loss for new types of content to create? Don't worry @nateellering has your back with 105 Ideas to Add to You… https://t.co/OwsM...
@CMIContent Accurate. But it's more like this these days. #CMWorld https://t.co/WTY5...
@EditorStahl This is you, without a doubt! ?????? ?? #CMWorld https://t.co/e6xi...
At #CMWorld last year, @dewittjones received a standing ovation for his wonderful and moving keynote on finding the… https://t.co/HA0h...
@PressClubCle We hope to see all of our Press Club friends there! #CMWorld
@JessicaCrecco You are the Master of Ceremony. You're guiding your team and audience! #CMWorld
@CMIContent Oooooooh, I want a Big Top name! I am a Content Marketing and Social Media Manager for a company that s… https://t.co/ho5s...
Do you know how a Social-First Content Strategy Provides a Powerful Brand Boost? https://t.co/0tgb... #CMWorldhttps://t.co/mrJN...
Content marketers, what tools make your job easier and better? We're hosting an open discussion tomorrow for this w… https://t.co/Xzmb...
This Week in Content Marketing: 2017 Content Marketing Predictions

This Week in Content Marketing: 2017 Content Marketing Predictions

In this very special episode of #ThisOldMarketing, Robert and I make our content marketing predictions for 2017. We won’t give out any spoilers here in the abstract; but we can tell you that we each s…Read More

Go All In With Content Marketing or Do Nothing: #CMWorld

Go All In With Content Marketing or Do Nothing: #CMWorld

I always ask the speakers at Content Marketing World to cut the extraneous and jump right into the substance of their presentations. I'm going to take my advice with this post. If you're not "all in"…Read More

My Favorite Content Marketing Video: Joe Pulizzi

My Favorite Content Marketing Video: Joe Pulizzi

While not the oldest example in the world, my favorite example is probably John Deere's The Furrow MagazineRead More

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

How Digital Asset Management Can Make a Big Impact on Your Content Marketin…

Many companies producing great content at a consistent pace soon face a predicament - they have so much content that they: Don't know or remember everything they have Can't track down content assets e…Read More

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Re-engineering Yourself, Your Career, and Your Content

Is fear holding you back for being honest about the effectiveness of your content? If so, you are not alone. In this episode, Andrea Ames and Bert Van Loon walk through the history of content in the…Read More

A Journey Through Native Advertising to Artificial Intelligence

In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for…Read More

@CTrappe I'll see you there, Christoph! #CMWorld
@AmandaSubler Puppeteer. Producer. You know. ???? #WeLoveYou #CMWorld
hmm.. wonder if there is hidden meaning behind this?! #CMWorld you should try it! It's fun! https://t.co/sCYt... https://t.co/PXMj...
@eviekevish Then let's make it happen! PS, have you gotten your big top name yet? #CMWorld https://t.co/IhKm...
I'm Monina, the Mystical Tightrope Walker. ?? #CMWorld #work https://t.co/VJB3...
Did you ever want to run away and join the circus? Today, we're giving out Big Top names. ?? And when you join us at… https://t.co/1BDj...
QOTD: What’s your favorite blog on marketing (or inspiring to marketers)? Tell @AnnGynn why in a few sentences (ann… https://t.co/SPwG...
Currently researching stats on e-commerce for a thing and it's making me want to share again my massive rant about… https://t.co/uQys...
...in which @leahryder of @trello gives the inside story of managing a startup content marketing strategy through a… https://t.co/p1Zo...
Digital & Content Marketers take a page from @terryhurlbutt's playbook--build audiences on digital media using stor… https://t.co/29lE...
We love chatting on Tuesdays! ???? #CMWorld https://t.co/PZu1...
What's in your content diet??? 5 Core Content Types Every Marketer Needs To Succeed https://t.co/rvLu...https://t.co/zIVI...

Thanks to our amazing sponsors!

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Digging Deeper into Global Content Marketing

In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.Read More

Ex-Pats Talking About the Use of English in Content Marketing

In this show, Doug Kessler, an American in England, and Kelly Hungerford, an American in Switzerland, discuss the topic of Global Content Marketing with English at the core and several other Ex-Pat to…Read More

ICYMI: @mindykaling to Headline Content Marketing World 2019 https://t.co/leL8... #CMWorld #Cleveland #Marketing
ICYMI: You can't do epic #contentmarketing with boring people. #work #CMWorld https://t.co/Kojj...
@CMIContent @PRisUs You're welcome ?? I'm gutted to be missing out on #CMWorld chat a lot. Sadly, during school year… https://t.co/VJsG...
@ZalkaB @PRisUs Thanks Zala! Glad you found the recap valuable. Michelle is fabulous! PS would love to see you on t… https://t.co/TuQO...
5 Agile Marketing Values to Sharpen Your Content Marketing Process https://t.co/IPws... #agilemarketinghttps://t.co/7Lp1...
How has your mother inspired your Content Marketing? Here are 10 Mom-Inspired Lessons from my mom.… https://t.co/kqeP...
This entire thread is essential reading for those of us working in #content, but this gem stands out: “content does… https://t.co/5Gxe...
Really enjoy browsing through #CMWorld chat recap. Michelle @PRisUs always with great insights and so much more goo… https://t.co/GUvt...
Work in #highered? #CMWorld community member @CardozaGab shares her tips for #contentmarketing success. https://t.co/uzwQ...
Looking for some #contentmarketing inspiration? Check out some great examples of social media for content marketing… https://t.co/iavZ...
A great list of 10 content marketing goals from @soniasimone. They should be required reading for marketers!… https://t.co/cBos...

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Focus on the Humans, From Selling to Change Adoption

This unique conversation wanders from chickens to stingrays to attribution and then to change adoption, but it's worth the ride.Read More

ICYMI: Recap of our #CMWorld Twitter chat this past Tuesday. Lots of #PR & #contentmarketing goodness! https://t.co/ZZbi...
...in which I speak to @JoeLazauskas of @contently about narratives, neurons and … Jason Biggs? #CMWorldhttps://t.co/u66R...
Unable to make this week's #CMWorld Twitter chat with @PRisUS? Check out this recap, with tweets from… https://t.co/qikJ...
Need to increase your marketing reach? Use this guide to inspire you to co-create content & other marketing. In… https://t.co/Gp3a...
For years I'd tell myself, "I need to go to Content Marketing World," but I never did. ? ??? ? ?? ? ?? I'm booked!… https://t.co/x7CQ...
This would be a great primer before our free #ContentTECH Virtual event in June. Join the #CMWorld Twitter chat on… https://t.co/P3fz...
One of our #CMWorld speakers, @mp_lazette, is working hard on long-form storytelling with @ClevelandFed. Check out… https://t.co/nBkQ...
You can never have too many #contentmarketing tools in your arsenal. Which are most helpful to you? ?? Which have be… https://t.co/Wjmx...
Head down and plowing through work this week? ?? Living under a rock? ????? Then let me tell you about what you've mi… https://t.co/1sul...
"Changing the time of day you batch your emails or adjusting the keyword strategy won’t lead to much improvement if… https://t.co/ZLC3...
@mp_lazette @dbrothstein Michelle's pretty special. Anything she asks for, we're down for it. #CMWorld

Thanks to our amazing sponsors!

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Choosing the Right Content Marketing Software for Your Team with Mintent and ScribbleLive

On this episode, Matt Dion and Christoph Trappe, sit down to discuss the Content Marketing ecosystem and problems Content Marketers face daily.Read More

Clearing the Air on Personas, Analytics, and SEO

Ardath Albee of Marketing Interactions and Andy Crestodina of Orbit Media delve into the content marketing bottom-line in this week’s episode of Marketer-to-Marketer.Read More

@Skyword @Allen ?? or ??? Hmmmmm. We're intrigued. #TellUsMore #CMWorld
Heading to #CMWorld this year? Don't miss Skyword CSO @Allen's talk exploring the science of trends—whether it be R… https://t.co/cdet...
#CMWorld 2018 - Stop Generating Leads, Start Driving Demand - Caroline Nuttall #affiliatemarketing https://t.co/cZNq...
Where my #CMWorld peeps at? If you've been dying to go, I've got a little discount you can use: BEST19 Join me -… https://t.co/RjXO...
Super great example of #contentmarketing & #influencermrketing from @MadalynSklar Marketing Tips From Top Marketer… https://t.co/8R6S...
Fellow marketers, come to my workshop and session, let's meet at #CMWorld! Register now, and join @CMIContent and m… https://t.co/0OWG...
Join @CMIContent and me at Content Marketing World 2019! Sign up now to take advantage of Early Bird pricing. Use m… https://t.co/rrBo...
ICYMI: Tuesday's #CMWorld Twitter chat: ?? “What's PR got to do with Content Marketing?” by @CMIContenthttps://t.co/HiO9...
@bhrome Hopefully this moment will help you, um, shake it off #cmworld https://t.co/sinj...
Did you miss Tuesday’s #cmworld chat about PR and #contentmarketing? No you didn’t... https://t.co/ZL5U...
@flinds Let’s find a way to make it happen! #CMWorld

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Marcia Francis and Amanda Todorovich on Healthcare Marketing for Health Systems

Watch as Marcia and Amanda discuss their process to producing consistent and successful content in a specialized content space: What inspires their teams and how they grow their audience?Read More

3 Questions Your Creative Director Wants You to Answer https://t.co/I8AR... Thanks @okpants for the insights… https://t.co/4FXO...
The keynote announcements for #CMWorld are always so fun for us. We’ve been thrilled that our community is as excit… https://t.co/xJaR...
As a follow up to today's #cmworld chat, check out: PR Metrics: What to Measure in the PESO Model. It's an oldie bu… https://t.co/3RNV...
@jimpanagas This line resonated with us too! Loved when @4markb said it today. #CMWorld
Our 5th annual #ContentTECH virtual event is back! 1?? day 7?? online sessions ?? registration Learn more:… https://t.co/xeVV...
One of my favorite #CMWorld moments - @Michaeljrcomedy spoke to 3,000+ and you could have heard a pin drop. Are you… https://t.co/0y57...
Good lesson for applying other people's research to yours. Could A Study About 912 Million Blog Posts Be Wrong? We… https://t.co/qWE1...
Special thanks to our friends at @ON24 for bringing us today's webinar. Can't join us live? Follow the #CMWorld hashtag for the next hour.
What are you doing this afternoon? How about learning more about #contentmarketing? Join @CMIContent for a free l… https://t.co/rxYu...
Imagine having to rapidly adapt your startup #ContentMarketing strategy to enterprise level after a buyout.… https://t.co/gcFF...

Thanks to our amazing sponsors!

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Margaret Magnarelli and Mark Masters on Getting Scrappy with Content Marketing

Marketer to Marketeer: On their one-year friendaversary, we brought Margaret Magnarelli and Mark Masters in front of a camera to get scrappy about marketing: no rules. Well, some rules.Read More

Content Marketing World 2017 Takeaways

It’s not all about FUN at 2017 Content Marketing World. Here are my 3 lessons from this year’s event. If you are a content marketer or doing anything related to content, this is the perfect place to…Read More

Free in half an hour? Why not join us for a free live session with @4markb. ? https://t.co/EvTg... #CMWorld https://t.co/mJbZ...
Change is hard, but change is good. A few months ago, @moninaw shook things up over here at @cmicontent. —> Why We… https://t.co/YfBo...
@jonimbowen Us too! Counting down the days until #CMWorld!
Another perspective on PR metrics as they relate to your team via @SpinSucks and @lkpetrolinohttps://t.co/cBiN...
Cool mom moment: “What? Kelly Kapoor is speaking at your event?” Yes! @mindykaling is headlining #cmworld this Sept… https://t.co/6TPL...
Are you ready to be amazed? Better yet, are you ready to amaze your audience? Learn how when you sign up for… https://t.co/iCJH...
Have you heard? @MindyKaling will join us on the Content Marketing World stage in September!… https://t.co/7lSL...
30 Top #ContentMarketing Experts That Will Make You Smarter. This excellent roundup by @heidicohen includes… https://t.co/X2en...
Hi @A_Larick - yes, ready to hang with Mindy + a crowd of thousands #CMWorld https://t.co/kr4f...
@mholtwick @cmcphillips @clevemarathon Good luck Matt! I’ll be heading out for the half as well! #CMWorld
We’re beyond excited to announce our 2019 Content Marketing World keynote, @MindyKaling. Secure your ticket now to… https://t.co/wlXV...

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Amanda Todorovich on the Content Marketing World Health Summit in September 2017

Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health SummitRead More

23 Enterprise Marketer Podcast Interviews from Content Marketing World 2016

During September of 2016, Michelle and I had the opportunity to travel to Cleveland, OH and interview several of the most brilliant minds in marketing today. Here are the video and audio versions of…Read More

...in which I speak to @JoeLazauskas of @contently about narratives, neurons and … Jason Biggs? #Storytellinghttps://t.co/1uo2...
@AmandaSubler I'll be there! Looking forward to meeting you, Amanda -- and to Mindy's talk! #CMWorld
@mholtwick You’ll have to connect with @jkkalinowski again about the #CMWorld Fun Run. Are you running this Sunday?
ICYMI: We're pretty excited about this news today! Will I see you in September at #CMWorld??? https://t.co/lD91...
Digital & Content Marketers take a page from @terryhurlbutt's playbook--build audiences on digital media using stor… https://t.co/rRU3...
@amulyar @mindykaling We mean, life is about exploring the pasta-bilities, right? Even here in CLE. ?? #CMWorld https://t.co/akxu...
@todcordill @atxcopywriter @PRisUs Personally I'm a HUGE fan of lurkers. They comprise 90% of your audience. It's n… https://t.co/riuj...
@PRisUs @markwschaefer @dshiao @arikhanson The reality is that #lurkers make up the majority of any audience. It's… https://t.co/rkV0...
@AndrewAndPete @mindykaling Are you guys excited??? I can’t tell! Lol (You have no idea how excited I am!) Can’t wa… https://t.co/DlKA...
Hat tip to @CMIContent for being #inclusive with this gem of a speaker! Actor, writer, producer, and New York Time… https://t.co/s2QR...
@cathyolig @PRisUs Thanks for popping in, Cathy! Hope to see you around on Twitter soon! #CMWorld

Thanks to our amazing sponsors!

@todcordill You're more than funny, Tod - you're hilarious! Here's how I react to your puns ?? #CMWorld https://t.co/aSZs...
@LlanaKaePR We agree! Great insights, including yours! Thanks for stopping by, Llana! #CMWorld
@deblamb67 @mindykaling We're really really really hoping you can too! #CMWorld
@CMIContent @PRisUs Less confusing if I said 1:04 and 12:47? Or... on awesome chats, like today's #CMWorld, I sp… https://t.co/Lcw0...
@DoroLef @GenePetrovLMC @PRisUs @CMIContent Here's the diagram from @charleneli's book Groundswell. I love this mod… https://t.co/zcLF...
@PRisUs Yeah, they have half dozen or so bosses. Or at least stakeholders. #cmworld
This is a good reminder that what people SAY, and how they BEHAVE, are two very different things. #CMWorld https://t.co/mk5e...
@Jess__Marchese So, what did you think? Hoping you'll come back for a second (and third, and fourth) time! #CMWorld
@LlanaKaePR Thanks, Llana! Appreciate you tweeting along with us! #CMWorld https://t.co/ZhLC...
@TonyHallFA Hope you enjoyed the chat! #CMWorld
@todcordill @CMIContent Really fun, Tod! Now how do I go back to work? ?? Thank you for being here! #CMWorld
@MahoutMkt Tweet with you soon! #CMWorld
@ExpWriters See you around, Rachel! #CMWorld
@todcordill @inkandcopy @CMIContent Yes - I sometimes have better luck pitching stories for clients to reporters vi… https://t.co/aPVu...
@todcordill @PRisUs That's a lot of numbers. You're confusing us. ?? #CMWorld
OMG. My clock says 10:04, but I'm at 9:47 on my #CMWorld timeline! That was awesome, @PRisUs and @CMIContent!
@DoroLef @GenePetrovLMC @ScottLum @CMIContent Good follow-on topic-why do lurkers lurk? I think it may be because t… https://t.co/TDpR...
@DoroLef @GenePetrovLMC @PRisUs @CMIContent Charlene Li created a Social Engagement Index that explains the various… https://t.co/Hv7c...
@CMIContent Q5: Both PR and content marketing professionals are creating content and delivering on multiple platfor… https://t.co/jNh6...
@Kathrynclang @heidicohen I think technology has made engaging with your audience 1:1 much easier. #CMWorld
Thanks @PRisUs for a great chat today! #CMWorld
@inkandcopy @CMIContent Yes! It's so much better to reach out on #socialmedia than to send a cold (even if research… https://t.co/IxGv...
@Branchout_coms @CMIContent Thanks, Marion - so glad you could be here! #CMWorld

Thanks to our amazing sponsors!

@DoroLef @PRisUs @CMIContent I'm just lurking because this is one topic that would thow me down a rabbit hole, and… https://t.co/C78l...
Thanks for today's chat! See you next time! #CMWorld
@GenePetrovLMC @CMIContent Bye, Gene! Always good to see you. #CMWorld
@JeremyDBond Have a great rest of the week, Jeremy! #CMWorld
@mikemyers614 @CMIContent Thanks for being here, Mike! #CMworld
@MyMktingSense I agree, don't rely on build (or write) it and they will come. And sometimes all you need to do w… https://t.co/rgon...
@CMIContent Thank you SO much for having me! How much fun was that?! #CMWorld https://t.co/Tb97...
Set your sights on content that will amaze your audience. Register for Content Marketing World with code TW100 to… https://t.co/LqHs...
@Branchout_coms @PRisUs Come back again, Marion! Would love to tweet with you. #CMWorld
@DoroLef @ScottLum @CMIContent It is FASCINATING. I was seeing a lot about it and have experienced it with my clien… https://t.co/g5kk...
Next week, several of you have asked for it so it’s time – let’s talk about hot content tools. It’ll be an open dis… https://t.co/1xYs...
@LlanaKaePR @CMIContent Find someone who's good at writing, pitching & promoting - then they can play on both sides… https://t.co/TXBO...
@CMIContent A3: PR professionals could help stir that tornado of excitement or interest, and share what the audienc… https://t.co/pQMO...
@heidicohen @PRisUs @JeremyBednarski Very good points. The overlap between PR and marketing is always there, and mu… https://t.co/eRmZ...
Learn more about @PRisUS on her website. #CMWorld https://t.co/nEuh...
@PRisUs @CMIContent ?????? Too funny. The relationship between PR and content marketing is one of my favorite topics.… https://t.co/31Oh...
Got to leave this great convo! I'll answer any questions or comments when I get back from out of the office appt. #cmworld
Many thanks to @PRisUS for joining us today! #CMWorld
Thanks @PRisUs and @CMIContent for a fun #CMWorld chat today! Appreciate you all!
@heidicohen Yep - if you don't, you might be rowing up the river without a paddle ???????????? #CMWorld
@todcordill I agree with you - making it even more of a challenge for whoever manages social media. #CMworld
@amywhiggins Hi, Amy! Yes, for sure. There are differences in how each group gets to the shared goal. It's similar… https://t.co/VY3B...
ICYMI: #CMWorld, we're just gonna leave this right here. https://t.co/1VB1...

Thanks to our amazing sponsors!

@ScottLum Happy you did. Always good to see you in our feed. #CMWorld
@todcordill @PRisUs @JeremyBednarski Amen! But remember PR contributes to marketing and business beyond content dis… https://t.co/rKgN...
@inkandcopy @atxcopywriter @CMIContent It all started when I was a middle class child growing up in suburbia. I… https://t.co/Bt3m...
@ScottLum @CMIContent And speaking of lurkers - here's one now! ?? #CMWorld https://t.co/2vUt...
@atxcopywriter @heidicohen Yes - I just wrote about it - VERY interesting topic. https://t.co/FVbp... #CMWorld
A7: Overall, every part of the team is working towards the same big-picture goals. They may have their own small go… https://t.co/2gwQ...
@CMIContent Good conversation but just lurking today. Busy this morning doing social media stuff but thought I'd ch… https://t.co/W98P...
@PRisUs A6] To maximize your marketing reach with content, then distribute it over time using PR & social media thr… https://t.co/0tfl...
A6. #SocialMedia is: ?? PR ?? Media ?? Demand gen ?? Lead gen ?? Distribution ?? Sales (sometimes) ?? Support… https://t.co/eZ1A...
Have a question for @PRisUS Ask now! #CMWorld https://t.co/K8dK...
A7 (2/2) I saw this example recently: If the overall goal is $100M in sales, PR's goal could be to reach 2M consume… https://t.co/Iq71...
@amywhiggins I'll take that compliment! #CMWorld
@ScottLum Good to see you, Scott! #CMWorld
A7 (1/2): Look at what common goals both #PR and #contentmarketing are working toward. They can each have their own… https://t.co/Umr3...
@revaminkoff Yes! We often rely on our social media community for this very thing. #CMWorld
@dshiao A5] Amen! To ensure that your entire marketing department is rowing together to achieve business objectives… https://t.co/7520...
A7: Yes and no. The entire marketing team needs to align their goals, but individual success metrics will differ wi… https://t.co/GNBT...
A6: Social media is the distribution and engagement channel that can bring your PR and Marketing efforts to life. T… https://t.co/1YGb...
@PRisUs @JeremyBednarski Doesn't PR just boil down to #content + relationships + strategy? #CMWorld
GREAT way to come up with topics - listen to your social media followers. #CMWorld https://t.co/NGDX...
A7: A well thought out marketing strategy will ensure alignment across teams. KPIs should be different by channel a… https://t.co/6YlR...
Use a combination of PR and Social Media to transform road tested content into other formats to extend your audienc… https://t.co/ZtXd...

Thanks to our amazing sponsors!

@revaminkoff Yes - nothing worse than scoring a media placement - then not doing anything with it. #CMworld https://t.co/2VH2...
@PRisUs @heidicohen Was it you I just saw share an article about this? Haven't read it yet, but it's on my list #CMWorld
@inkandcopy @atxcopywriter @CMIContent I could tell it some time. But be careful what you ask for. :) #CMWorld
@PRisUs A3] The key to long term marketing success is to keep your road tested content visible over time. To this e… https://t.co/nIKX...
A6. Find PR & Content opps ffrom your social audience. #CMWorld
@heidicohen Here's where it gets interesting - I know we've had this convo, Heidi, but as much as we see about enga… https://t.co/9Sqv...
Q7: Do success metrics and KPIs differ for PR and content marketing? How can we ensure teams have aligned goals?… https://t.co/Aia7...
?? Last question, folks. Make it count! #CMWorld
@cathyolig @PRisUs I was just thinking that with Michelle's A4 example. How nice to have a PR person step in and… https://t.co/6Gbt...
A6] The PESO model includes social media as shared media along with influencers and partnerships. It's brillant!… https://t.co/uwkM...
A6: You have to be strategic about how you're using social media. It should be a tool to help you educate your audi… https://t.co/RYlz...
@CMIContent A7: It helps you get content further—both for any placements PR helps achieve and for the pieces publis… https://t.co/ztih...
A6. Use social media to amplify your PR & content wins! #CMWorld
@JeremyBednarski @CMIContent Bye, Jeremy! Thanks for being here! #CMWorld
@DoroLef @CMIContent Agree especially as so may opportunities are lost as a result. #CMWorld
A6: While I think that your social media manager should ideally be part of the content team, there does also need t… https://t.co/ZC5e...
A6] #SocialMedia supports content marketing & PR distribution. Further, social media enables participants to engage… https://t.co/vGBq...
@PRisUs Very true! Great point. For the publication of a key asset, my PR person would rewrite and redo the tone th… https://t.co/M6Pn...
A6: Ah, yes, I see them all three working together. You can't really have any one of these without the other two. B… https://t.co/9vDE...
I Have to unfortunately depart early from #CMWorld. May the rest of your week be... https://t.co/Fbk3...
A6: Unpopular opinion? Social Media is like any other distribution channel that can be used by PR or content market… https://t.co/MpfR...

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@todcordill @atxcopywriter @CMIContent Yes - a BIT more complicated these days, huh? #CMWorld https://t.co/taL3...
@PitchboxApp Thanks! It just rolled off the top of my head. :) #CMWorld
@PRisUs Wow! That's like a quintuple (is that the word?) threat #CMWorld
Q6: How does social media fit into the PR and content marketing picture? #CMWorld https://t.co/x7Ep...
A5: Bridging the gap between PR and Content Marketing departments requires 3 actions: Listening, discussing and collaborating. #CMWorld
@dshiao But don't you think the shared goals need to be different in the details? For example: if a shared goal is… https://t.co/7NJ9...
@amywhiggins Well, yes - but here's where I think PR folks can really do both (this is something PR teams have done… https://t.co/LB4K...
It's the kind of answer that only *sounds* simple, but can actually be hard to pull off! #CMWorld https://t.co/nQlJ...
?? Two more questions left! #CMWorld
@atxcopywriter Oooh. You play to win. #CMWorld
@atxcopywriter @CMIContent I remember the early days in my career when I simplified it down to: PR: gets article… https://t.co/XyXG...
And if it's a tie, switch over to a thumb war #CMWorld https://t.co/cD1K...
@SFerika A1] I agree with @SFerika that #Pr and #contentmarketing should be BBFs! As part of an organization's lar… https://t.co/GvjC...
A5: If issues arise, use it as an opportunity to remind your team of the overall goals you're working toward. Redis… https://t.co/GDM7...
A5: All challenges can be addressed by assigning roles and ownership - who does what and how the project is complet… https://t.co/QdR7...
A5: And even further, I just did some research for a piece that shows many PR programs are teaching skills like how… https://t.co/xaIb...
A5b: Or, you could have a marketing strategy that guides everyone at the highest level. But that's not as fun. #CMWorld
A1] Both #contentmarketing and #PR leverage the power of the PESO model (Hat tip @SpinSucks and @ginidietrich )… https://t.co/1Fep...
@cathyolig Ditto! You never know who might have the next great idea. #CMWorld
A5 Shared goals can be a great unifier. Incent PR and content marketing to work together by giving them common quar… https://t.co/eYLM...
A5 (2): I know content marketers who are great at promoting content & working with journalists - and I know PR pros… https://t.co/syfP...

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A5. Also love when both sides use data and results to communicate. Adds facts to the equation. #CMWorld
A5: (1/2) It's important to keep in mind that EVERYONE should be working toward shared goals, toward the company's… https://t.co/4hRw...
A5: There's only one way to address challenges between content marketing and PR teams -- the old fashioned way, roc… https://t.co/0GVY...
A5. Is good communication too simple of an answer? #CMWorld
A4: Content can work with the leadership team to craft exec bylines, then PR can pitch them. #cmworld https://t.co/dgyx...
A1] PR & #contentmarketing) are related elements of #marketing that both leverage the power of owned and earned me… https://t.co/oWtK...
Q5: Challenges are sure to arise between public relations and content marketing teams. How do we address them?… https://t.co/aQzw...
@JeremyBednarski Yep - like that term "broaden" - that's how #PR & #content can really help each other. Broaden the reach. #CMWorld
A4: Content marketing should share it's useful information with PR can and does amplify the resonance of the info. #CMWorld
?? We're halfway through the chat! Q5 is next. #CMWorld
@ideakid88 Amazing how many times those stories are "hidden." Sharing is caring! #CMWorld
A4. For #PR, #marketing, and #sales to collaborate effectively they need to have a common framework. Define and agr… https://t.co/D2o5...
@heidicohen @PRisUs Hey Heidi! The pic of you and @allen was epic! #CMWorld
Q4 Content marketers should be part of the industry conversation. As such, as they establish connections and relati… https://t.co/ZeBT...
A4: Content can work with PR on earned media initiatives. Ex: Content catches the eye of a journalist who then gets… https://t.co/DZYA...
A4. Collaborating with the PR team can also give more legs to PR placements and wins. #CMWorld
Stopping by #cmworld to spend some time with my favorite Twitter and IRL besties! @PRisUs @CMIContent <wave>
A4: If content marketers create great content or have an idea for great content, they need to collab with PR folks… https://t.co/J9uS...
@CMIContent A4: PR can identify good publications and blogs for guest posts and placements that help build thought… https://t.co/zRqM...
A4. Content creators should coordinate with PR folks to create the content for the PR folks to pitch. #CMWorld
A3: PR can help content marketing department by sharing product or service success stories as well as any info that… https://t.co/JBjO...
@JamesConverge @CMIContent I'd almost say that content is form of PR - because PR was doing a lot of what content f… https://t.co/Sf0I...

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A4: It's great when various parts of one team can come together to bounce ideas off one another. Everyone has somet… https://t.co/YuN3...
Organizational silos have always been a problem, but technology makes them untenable. #CMWorld https://t.co/U6Dm...
A3: Your PR team can assist in generating topic ideas. They're able to share trending topics, what they're hearing… https://t.co/0ayX...
Q4: Conversely, in what ways can content marketers collaborate with the public relations team? #CMWorld https://t.co/t1Yt...
@cathyolig That's good, in a way, if you're a jack of all trades. For those of us who went to Journalism school but… https://t.co/ffBZ...
@writtenbyemilie @PRisUs @GenePetrovLMC You know, when a company has a bunch of disparate needs that don't reasonab… https://t.co/sFqV...
?? Moving right along. Look out for Q4! #CMWorld
@PRisUs Yes. The blurring of sales and marketing has been recognized for years. Prospects won't talk to sales un… https://t.co/36eW...
A2: PR, content marketing, and marketing have the same goal for target audiences: attract, engage and convert.… https://t.co/iB4Q...
A3. The PR function works with a different set of stakeholders than the content marketing function does. That means… https://t.co/cphu...
@bentleyu Happy Tuesday to you as well, Gaby! And I totally know what you mean! ?? I suppose it just makes each… https://t.co/fZUk...
A3 (2/2): Another example: The PR team creates a press release - the content team can go further in-depth on the to… https://t.co/fZqb...
A3 (1/2): The PR team creates a lot of content that can be leveraged by the content marketing team. For example, PR… https://t.co/mWwo...
A3 PR can guide content marketers on the topics media outlets (e.g., reporters) are covering. That way, content ma… https://t.co/Srxw...
A3: PR can keep the entire team, not just content, on key trends and news. For creating content, they can help refi… https://t.co/dMrb...
A3: Having a PR mindset can help a #brand think about all the publics that may be affected or targeted with a messa… https://t.co/nNQG...
Agreed- good PR folks know what content would work best when pitching to different pubs, media etc. #CMWorld https://t.co/wW8b...
A3: The PR team often has influencer relationships that can help create authoritative content. Also, PR is a great… https://t.co/Zf8c...
@CMIContent A3: PR should be helping content marketers understand the requirements of each publication. Just like c… https://t.co/QUYl...
@CMIContent A3: They can help fuel ideas for content that relevant publications would want or would cover, that the… https://t.co/D9cy...
A3. A good PR rep can work with other content providers to figure out what publications want to see and where they… https://t.co/LfGa...

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A2. Align resources with the #CustomerJourney: Awareness Consideration Decision Retention Evangelism Responsibil… https://t.co/EDY1...
A1: Both PR and content marketing aim to attract the same thing: eyeballs! #CMWorld
Q3: What role can PR play in helping content marketers create content? #CMWorld https://t.co/caBq...
This is super interesting. I'm guessing most orgs don't really know what PR means in today's content-driven world.… https://t.co/PxEO...
@Missjflar @CMIContent Communicate! Delegate. Focus. Great point! #cmworld https://t.co/xuuW...
?? Q3 is next! #CMWorld
@CMIContent A2: Clear documentation around the roles & responsibilities, as well as internal process. Who is the re… https://t.co/VMyb...
A2: It's important to define the roles you have within your organization. Make sure everyone knows what goals they'… https://t.co/xuMx...
A2 (part 2): I have a friend job hunting in the #PR world right now who tells me the job descriptions are just all… https://t.co/atDW...
Hello to all in today's #CMWorld! Wayne from... https://t.co/KqIu...
A2b: Example - when working with research teams, content can own the research project, but PR owns pitching the res… https://t.co/iMny...
@CMIContent A2: Hmmm, I would think that's dependent on the dynamics of individual organizations. Pay attention to… https://t.co/4u5F...
@MDigitalPatrick Documented is key. ?? #CMWorld
A2: Define who the point of contact is within your org - who leads the project with both internal and external team… https://t.co/qWLf...
A2: Role clarity is increasingly important today. Make sure the right teams are focused on the things they do best… https://t.co/ZbAi...
A2: I like to think that both groups share similar skillsets. Things are getting blurrier by the minute. Organizati… https://t.co/xull...
A2 Maybe instead of labeling the functional role of individuals, we categorize people based on the outcomes they're… https://t.co/BrBZ...
@DoroLef That's it - having goals they both can work toward. #CMWorld https://t.co/xMR2...
This is a good point! Whatever differences there may be on the backend, you want to create a seamless experience fo… https://t.co/tlga...

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Q2: With blurred lines among PR, content marketing and marketing teams, what are some tips in defining roles in you… https://t.co/oOit...
@H_SalemOaks @cartooninperson @SalemOaks Oh. You're experienced at it. :) I spend most of my chat in my notifica… https://t.co/zGFk...
?? Great start. Let's keep it going. Q2 is coming up! #CMWorld
A1. PR and content marketing are two tools for sharing information and cultivating interest. They need to tell the… https://t.co/hH60...
@MDigitalPatrick @CMIContent But - PR folks have been crafting messages forever...so I think it's about figuring ou… https://t.co/tTom...
@MoninaW @mikemyers614 @Nationwide I quit eating vegetables in college. But I started again. #CMWorld
@CMIContent I'm Kristen Hicks, freelance content marketing writer. I really like a Caprese, especially in the summe… https://t.co/28XU...
@A_Larick @CMIContent Same here and for the same reason, Andrea! ?? #CMWorld
A1: PR or #contentmarketing? It doesn't matter. As disciplines are getting closer together, thanks to technology, y… https://t.co/VFtG...
A1: PR and Content go hand in hand. I don't think one goes before the other. Instead, they need to world together -… https://t.co/wSHn...
A1 if you are doing it right, PR and content marketing are supportive BFFs, creating content collaboratively that m… https://t.co/gcCH...
@CMIContent A1: PR can play a really important part in promoting content—which is one of the hardest parts of good… https://t.co/zcqY...
@CMIContent A1: It absolutely matters! PR and content marketing should be aligned to support your larger campaigns… https://t.co/g6Gv...
@H_SalemOaks @CMIContent Blue cheese isn’t bad if you just stick to a tablespoon and don’t drench everything in dre… https://t.co/X1qC...
@GenePetrovLMC Hi Gene! Hope you're having a good week so far. #CMWorld
@todcordill @BerrakBiz Right. That's the topic of today's #CMWorld chat. It's why I replied the way I did ...
A1: PR pros do a lot of work that's similar to what content marketers do - they write, they promote, they work with… https://t.co/Ondu...
@TonyHallFA Try poppyseed dressing with that salad. That was my Granny's favorite - spinach with pecans, mushrooms,… https://t.co/xbSb...
@PRisUs @TRCWriter Ooooh, sunflower seeds! #CMWorld
@PitchboxApp That sounds delicious! #CMWorld

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@martinlieberman @BerrakBiz What's PR Have To Do With It? #CMWorld
@TRCWriter Yep - I was gonna say avocado, cherry tomatoes & sunflower seeds. #CMWorld
@writtenbyemilie Avocado on anything! FTW! #CMWorld
@H_SalemOaks @SalemOaks Three! That makes you a Twitter chat superhero! #CMWorld
@DoroLef Hey, Dorothée! Hope you're doing well. #CMWorld
Q1: How are PR and content marketing related? Is content marketing part of PR or vice versa? Does it matter?… https://t.co/uve7...
@Jess__Marchese Welcome Jess! Jump in when you can. We're a fun group (and don't bite, promise)! #CMWorld
Oh hey #CMWorld! I'm Berrak, an Integrated Marketing Strategist from #Seattle. My favorite salad dressing is just s… https://t.co/9GiO...
@PitchboxApp Hey there! Thanks for joining! #CMWorld
@CoachFriedrich That sounds incredible. Maybe a #CMWorld taste testing party is in order.
Hello, #CMWorld participants. This is Dave from drizzly Tampa, and I'll eat any salad with honey mustard dressing o… https://t.co/Gl2T...
@MoninaW @Nationwide Yet another thing on the list of "Things Mo is better at than me." #CMWorld
@mikemyers614 @Nationwide Seven? I didn't start eating vegetables until college. ????? #CMWorld
Hello, #CMWorld! Here's some iceberg lettuce ?? for the icebreaker ?? Favorite dressing is balsamic vinaigrette, fa… https://t.co/H1hU...
@GenePetrovLMC Hey, Gene! Thank you for being here! #CMworld
Looking for another fantastic gathering of marketers? @PRisUs hosts #FreelanceChat on Thursdays at 12pm EDT. Toss i… https://t.co/suQL...
Hi all. Mike Myers here from @nationwide and sunny Columbus. Thinking about salad makes the seven-year-old in me co… https://t.co/cuj2...
@Annette_Sugden We know some people don't like blue cheese, but I love it! -Mo #CMWorld
Hey #CMWorld Twitter chat friends, did you hear the news? https://t.co/0xbp...
@AmandaSubler Aw, Amanda, thank you - you are TOO kind! ?? #CMWorld

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@JeremyBednarski THE SUN IS OUT! (Felt like that needed to be yelled from the rooftops.) #CMWorld
@GenePetrovLMC Hi Gene! Happy to see you back on Instagram Stories! ?? #CMWorld
Hey, #CMWorld! ???? Rachel checking in from Express Writers. How's it going?
Chat format: 7 questions then Q&A with @PRisUS. Remember to include the #CMWorld hashtag! https://t.co/IYKT...
Hi #CMWorld- excited to join today's chat with the awesome @PRisUs !
@CMIContent Thank YOU for having me! Very excited to be here to chat about how #PR & #contentmarketing can work tog… https://t.co/Lmyz...
In the tradition of the very "punny" @todcordill: What's it called when you put a new arrow in the bow? ?? Re-targeting. ?? #CMWorld
DYK May is National Salad Month? Introduce yourself and let’s serve up a delicious meal. What are your favorite sal… https://t.co/EPut...

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