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Livestream - 4/12/2017 1:00 PM CST - Jessica Liu at MDMC

Live Broadcast: Wednesday, April 12, 2017 - 1:00:00 PM CST

Livestream - 4/12/2017 1:00 PM CST - Jessica Liu at MDMC

AM I REALLY REACHING GEN Z ON SOCIAL MEDIA (AND DO THEY EVEN CARE)?

Keynote Session from Jessica Liu, Senior Analyst at Forrester

Don’t worry; you’re not the only one wondering. Marketers argue that social media lets them reach younger audiences like the enigmatic Gen Z (ages 18-27). But the real question is not whether Gen Z is on social media but rather if they want to engage with brands on social media at all — and if so, how. In this keynote, we’ll address whether Gen Z uses social media to interact with brands; in what part of the customer life cycle Gen Z uses social media; and ,which social behaviors and social sites Gen Z prefers.

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Livestream - 4/12/2017 1:30 PM CST - Maya Mikati at MDMC

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