Apps have eaten the web. The Internet of Things will mean more Internet traffic generated and consumed by machines than by humans. Machines are learning our habits faster than we can form them. What d…Read More
AM I REALLY REACHING GEN Z ON SOCIAL MEDIA (AND DO THEY EVEN CARE)?
Keynote Session from Jessica Liu, Senior Analyst at Forrester
Don’t worry; you’re not the only one wondering. Marketers argue that social media lets them reach younger audiences like the enigmatic Gen Z (ages 18-27). But the real question is not whether Gen Z is on social media but rather if they want to engage with brands on social media at all — and if so, how. In this keynote, we’ll address whether Gen Z uses social media to interact with brands; in what part of the customer life cycle Gen Z uses social media; and ,which social behaviors and social sites Gen Z prefers.