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AM I REALLY REACHING GEN Z ON SOCIAL MEDIA (AND DO THEY EVEN CARE)?

Keynote Session from Jessica Liu, Senior Analyst at Forrester

Don’t worry; you’re not the only one wondering. Marketers argue that social media lets them reach younger audiences like the enigmatic Gen Z (ages 18-27). But the real question is not whether Gen Z is on social media but rather if they want to engage with brands on social media at all — and if so, how. In this keynote, we’ll address whether Gen Z uses social media to interact with brands; in what part of the customer life cycle Gen Z uses social media; and ,which social behaviors and social sites Gen Z prefers.

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Jeff Julian - Enterprise Marketer
 

AUTHOR: JEFF JULIAN

Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

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Michelle Julian - Enterprise Marketer
 

AUTHOR: MICHELLE JULIAN

Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
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Livestream - 4/12/2017 1:30 PM CST - Maya Mikati at MDMC

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In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google…Read More

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