In this episode, Katie Martell and Jeff Julian will dive deeper into what roles are expected to change on the sales team over the next few years and how our digital marketing teams will need to be pre…Read More
AM I REALLY REACHING GEN Z ON SOCIAL MEDIA (AND DO THEY EVEN CARE)?
Keynote Session from Jessica Liu, Senior Analyst at Forrester
Don’t worry; you’re not the only one wondering. Marketers argue that social media lets them reach younger audiences like the enigmatic Gen Z (ages 18-27). But the real question is not whether Gen Z is on social media but rather if they want to engage with brands on social media at all — and if so, how. In this keynote, we’ll address whether Gen Z uses social media to interact with brands; in what part of the customer life cycle Gen Z uses social media; and ,which social behaviors and social sites Gen Z prefers.
tagged with: Digital Marketing