On today’s Explicit Content Podcast I am talking to Luke Hurd who by day works as a Digital Immersion Director at Signal Theory & augmented reality filter creator artist with over 100k followers on In…Read More
AM I REALLY REACHING GEN Z ON SOCIAL MEDIA (AND DO THEY EVEN CARE)?
Keynote Session from Jessica Liu, Senior Analyst at Forrester
Don’t worry; you’re not the only one wondering. Marketers argue that social media lets them reach younger audiences like the enigmatic Gen Z (ages 18-27). But the real question is not whether Gen Z is on social media but rather if they want to engage with brands on social media at all — and if so, how. In this keynote, we’ll address whether Gen Z uses social media to interact with brands; in what part of the customer life cycle Gen Z uses social media; and ,which social behaviors and social sites Gen Z prefers.
tagged with: Digital Marketing