Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

FROM TRADITIONAL TO MODERN MARKETING POWERED BY DATA, FOCUSED ON OUTCOMES

Keynote Session from Maya Mikati, Corporate Campaign Management Strategist at IBM

Many traditional marketing organizations today like IBM are facing many pain points as it relates to marketing focused activities. A major disruption in how we market and communication with our costumers is happening. IBM is working hard to change that; to create a modern, digital marketing discipline that is constantly evolving to leverage data-driven tools, modern marketing skills, and new ways of working. It is a journey to evolve any organization and involves many key ingredients to be successful. Let me take you on this journey.

Thanks to our sponsors

tagged with: Data, Digital Marketing, MDMC17




Jeff Julian - Enterprise Marketer
 

AUTHOR: JEFF JULIAN

Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

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Michelle Julian - Enterprise Marketer
 

AUTHOR: MICHELLE JULIAN

Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
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