Watch as Marcia and Amanda discuss their process to producing consistent and successful content in a specialized content space: What inspires their teams and how they grow their audience?Read More
FROM TRADITIONAL TO MODERN MARKETING POWERED BY DATA, FOCUSED ON OUTCOMES
Keynote Session from Maya Mikati, Corporate Campaign Management Strategist at IBM
Many traditional marketing organizations today like IBM are facing many pain points as it relates to marketing focused activities. A major disruption in how we market and communication with our costumers is happening. IBM is working hard to change that; to create a modern, digital marketing discipline that is constantly evolving to leverage data-driven tools, modern marketing skills, and new ways of working. It is a journey to evolve any organization and involves many key ingredients to be successful. Let me take you on this journey.