Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

DESIGNING FOR LIFE; DIGITAL NATIVE RELATIONSHIPS FROM CRADLE TO GRAVE

Keynote Session from Jennifer Phillips, Marketing Strategy Director, Marketing Cloud at Salesforce

Higher Education Institutions use the term “Cradle to Grave” to define their vision of the optimal engagement lifecycle. From the first onesie emblazoned with beloved crest of a parent (or grandparent) alma mater, to application, matriculation, graduation, supporter, and beyond, today’s colleges and universities are faced with a constituency who expects effective, relevant, personalized communications at every moment in their relationship. Further, campuses have the responsibility to keep students and visitors informed and safe on campus – a proposition made more difficult with the advent and adoption of every net new engagement platform.

In this session, we’ll explore the current state of the state of campus engagement and envision the near term future of meeting the digital natives’ expectations in a way that delivers value to the student, the alumnae, and the institution at large.

Thanks to our sponsors

tagged with: Digital Marketing, MDMC17




Jeff Julian - Enterprise Marketer
 

AUTHOR: JEFF JULIAN

Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

FOLLOW:


Michelle Julian - Enterprise Marketer
 

AUTHOR: MICHELLE JULIAN

Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
FOLLOW:


Previous
Livestream - 4/12/2017 1:30 PM CST - Maya Mikati at MDMC
Next
Livestream - 4/12/2017 3:00 PM CST - Maurice Dawson at MDMC

related articles

MDMC17

MDMC17


In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google…Read More

Join The Movement!

Become a member of this community of marketers.


t

o

p