Content Strategy, Copywriting, and Get Scrappy with Budgets!
 
 
          
 
 
 
Next Week: MarketingProfs' B2B Forum
 
 

We are amped and ready to head towards Boston!  Michelle and Jeff will be bringing the podcast to MarketingProfs' B2B Forum next week and we have a great lineup in store.  As we work out the final details, pay attention to next Monday's newsletter to see how you can interact with us at the event.

Michelle and Jeff will be bringing the podcast to MarketingProfs' B2B Forum next week and we have a great lineup in store.  As we work out the final details, pay attention to next Monday's newsletter to see how you can interact with us at #MPB2B.

Got specific questions you would like us to ask?  Shoot them our way and we will make sure we get an answer for you.

 
 
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Community Contributions
 
 
 
 
ARE CONTENT MARKETING STRATEGIES FOR EVERYONE?
 
At almost every marketing convention there are sessions revolving around Content Marketing Strategie…
 
 
 
 
JONATHAN KRANZ ON COPYWRITING IN CONTENT MARKETING
 
Jonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to…
 
 
 
 
 
 
TRIAL AND ERROR EVEN IN THE BIG LEAGUES: THIS IS HOW WE LEARN
 
Nicole Smith blew my mind when she told me that there were only eight people on the team that launch…
 
 
 
 
IRA APFEL ON CONTENT STRATEGIES FOR ASSOCIATIONS
 
Ira Apfel, Director of Communications and Editorial Content for the Association of Financial Profess…
 
 
 
 
 
 
6 THINGS NEEDED TO COMMIT TO CONTENT MARKETING
 
At Content Marketing World, Joe Pulizzi kicked things off with a fabulous talk about committing to c…
 
 
 
 
JESSICA BEST ON DATA-DRIVEN AND EMAIL MARKETING
 
There are so many tips, and tricks are in this episode from Jessica, and if you are an email markete…
 
 
 
 
I woke up at 5:00am on the third day to realize this is hard work.
 
     -  MICHELLE JULIAN, Chief Operating Officer, Squared Digital
 
 
 
Our Commentary on Great Content!
 
 
Great experiences are not accidental, they’re intentional and designed…at least they should be
 
GREAT EXPERIENCES ARE NOT ACCIDENTAL, THEY’RE INTENTIONAL AND DESIGNED…AT LEAST THEY SHOULD BE
 
As a business, you always want to be on the great end of customer experiences. Getting customers to feel or sense something, Brain states it needs to be designed. So how do we design a great experience?
 
Read more
 
 
My Favorite Content Marketing Video: AJ Huisman
 
MY FAVORITE CONTENT MARKETING VIDEO: AJ HUISMAN
 
This just might be one of my favorite video's because I love chocolate. The storytelling of the Mast Brothers Cholocate was executed very well, check it out.
 
Read more
 
 
Why publishers are getting more serious about personalization
 
WHY PUBLISHERS ARE GETTING MORE SERIOUS ABOUT PERSONALIZATION
 
More and more we are needing to write for specific people, this means saying the same thing in many different ways. This article tells us why publishers are working so hard to achieve this goal.
 
Read more
 
 
Live Stream from the SMCKC October Breakfast
 
LIVE STREAM FROM THE SMCKC OCTOBER BREAKFAST
 
LIVE: Social Networking with National Brands for our October Breakfast.
 
Read more
 
 
Whereoware: 6 steps to email creation
 
WHEREOWARE: 6 STEPS TO EMAIL CREATION
 
If you're looking to start an email campaign to get new and current customers to click and buy, Dan lays out 6 very easy steps for you. Taking out the guesswork will allow you to focus on what your customers what to see and read.
 
Read more
 
 
Yext Creates a New Content Marketing Opportunity With Uber
 
YEXT CREATES A NEW CONTENT MARKETING OPPORTUNITY WITH UBER
 
Many companies could use targeted marketing. Jay tells us how Yext has teamed with Uber to help companies deliver content to specific users.
 
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Reading Roundup: What’s New in Blogging Lately?
 
READING ROUNDUP: WHAT’S NEW IN BLOGGING LATELY?
 
If you think of social media as micro-blogging, then you take a different position on where they real assets should live. This post shares some insights on a recent Whiteboard Friday from our friends at Moz
 
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This Week in Content Marketing: How to Create a Successful Podcast
 
THIS WEEK IN CONTENT MARKETING: HOW TO CREATE A SUCCESSFUL PODCAST
 
This is one of my favorite podcasts. In fact, I am listening to the current week's episode right now :D. They break format in this episode and share some great insights on podcasting.
 
Read more
 
 
 
 

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