EnterpriseMarketer.com - Weekly Update

We are almost out of #CMWorld podcasts!

#CMWorld podcasts are nearly finished!

Almost all of our 23 shows recorded from #CMWorld are out and ready for your enjoyment! In fact, after today, we only have one left.

However, you don't have to worry about having a content gap in your life. We have 23 more shows in the queue from MarketingProfs' B2BForum! We interviewed Ann Handley, Andrew Davis, Christopher Penn, Carlos Gil, and may more insiders.

Starting on Friday, we will release a new show on Mondays and Fridays, until the end of January, so go ahead and set your podcatchers to get shows on the new schedule.

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Community Contributions

JENNIFER HARMEL ON CHANGE MANAGEMENT IN MARKETING

We all have to deal with change in our companies, but when it happens inside our marketing teams, it…

COREY MORRIS ON CHANGES IN SEO AND MARKETING

On this show, Corey Morris, Director of Digital Strategy at ER Marketing discusses some of the chang…

ANDREW AND SAM ON EMBRACING STORYTELLING THROUGH ILLUSTRATED VIDEO

Andrew J. Herkert, Chief Revenue Officer, and Sam Annala, Director of Business Development of TruScr…

MATT HEINZ ON THE 50 ESSENTIALS CONTENT MARKETING HACKS

Matt Heinz, President of Heinz Marketing, joins the show at Content Marketing World to talk about 50…

WRITING FOR THE AUDIENCE RATHER THAN AT THEM

Listening to Jeff Julian and Jonathan Kranz discuss copywriting at CM World 2016 in Cleveland was a…

MIKE TURNER ON MARKETING IN AVIATION

Like many of you, I have always been fascinated with flight and the craft of aviation. There is som…

I woke up at 5:00am on the third day to realize this is hard work.

- MICHELLE JULIAN, Chief Operating Officer, Squared Digital

Our Commentary on Great Content!

THE IMPORTANCE OF STORYTELLING IN CONTENT MARKETING #MPB2B

Shane Snow's presentation on Storytelling has some excellent reviews. Here is a quick read on why storytelling in content marketing is important.

6 TACTICS AND STRATEGIES FOR BUILDING AN OWNED MEDIA EMPIRE

I love Jason's views on bringing content to different locations and cultures and having a larger organization strive to work together and in a two directional way.

CREATING AN INTEGRATED STRATEGY FOR ACCOUNT BASED MARKETING #MPB2B

Not a new topic, but one that is clearly a hot topics of 2016. This presentation review shows why it is clear we need better alignment with sales as a marketing team to ensure our companies have the success as each group changes their approach to re…

HOW TO FIND YOUR BRAND'S TONE OF VOICE (YOUR BIGGEST UNTAPPED MARKETING ASSET) - THINK MARKETING

Ann has done it again! This is one of those articles you should print and review with your team as part of a larger review of your strategy.

5 REASONS EVERY BUSINESS NEEDS BUYER PERSONAS - IBM THINK MARKETING

Personas of all kinds are important but buyer personas might just top them all. Throughout all of my years, I have realized that you can't put any one gender, race or status in a box. You can't be so specific, many people of all kinds love all sort…

HOW TO TRAIN YOUR BRAIN FOR CONTENT MARKETING GREATNESS

There is great content and good content out there, everywhere. Do you want to be part of the good or the great? Roger pulls quotes from some of the leading creators to write about how to train our brains to create great content.

MY FAVORITE CONTENT MARKETING VIDEO: JEFF JULIAN

Can't say enough good stuff about Robert Rose's video about the Content Spectrum! Thanks Brody for sharing my favorite video.

HOW TO TURN YOUR B2B CONTENT MARKETING INTO A PROFIT CENTER #MPB2B

Joe Pulizzi shares so many great insights here into generating revenue with Content Marketing! This was by far the most talked about session at Content Marketing World in my squad.

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