Our first show from #MPB2B featured a woman who needs no introductions, Ann Handley. We discussed Everybody Writes and her take on the idea of slow marketing. (Watch or Listen Now)
On the second show, we have Michael Brenner, one of the highest rated and most loved teachers on the marketing circuit, has had several changes in his career over the past few years. In this episode, we dive deeper into what the transition was like to go from a big enterprise, then to a smaller company, and now his latest move, starting the Marketing Insider Group. (Watch or Listen Now)
Starting last Friday, we are releasing a new show on Mondays and Fridays, until the end of January, so go ahead and set your podcatchers to get shows on the new schedule.
We will have our first community call next week where we will discuss what is coming up, ideas for content, and describe the ways you can contribute with others in the community. As most of you know, this community is still under major construction and we have a lot of plans for 2017. We would love to have you join the call so stay tuned for more details.
- MICHELLE JULIAN, Chief Operating Officer, Squared Digital
Our Commentary on Great Content!
VIDEO MARKETING MENTORS: VIDEO ANALYTICS
Once a new(er) approach of marketing takes full steam and our platforms become intelligent and compatible with other platforms, we can start having a real conversation about analytics and measurement. Here is a great set of interviews from marketing…
Sometimes the right data is big. Sometimes the right data is small. But for innovators, the key is figuring out what those critical pieces of data are that drive competitive position.
In the current era of need it now or I will go somewhere else our content has to be regular, truth, and helpful. We at Enterprise Marketer push as much as we can for every marketing firm large or small to have a content marketing plan. Bull gives u…
EPICURIOUS REMADE ITS MOBILE APP TO SHOW MORE 'FOOD PORN' VIDEO - DIGIDAY
Epicurious is changing with the times and keeping on the cutting edge to show their customers they are watching, paying attention and looking for ways to serve their needs. As Max tells us about the new video app launched by Epicurious and how it's…
6 TACTICS AND STRATEGIES FOR BUILDING AN OWNED MEDIA EMPIRE
I love Jason's views on bringing content to different locations and cultures and having a larger organization strive to work together and in a two directional way.
CREATING AN INTEGRATED STRATEGY FOR ACCOUNT BASED MARKETING #MPB2B
Not a new topic, but one that is clearly a hot topics of 2016. This presentation review shows why it is clear we need better alignment with sales as a marketing team to ensure our companies have the success as each group changes their approach to re…
