Interviews from B2B Forum with Ann Handley and Michael Brenner.
 
 
          
 
 
 
Kicking off our #MPB2B Shows!
 
 

Our first show from #MPB2B featured a woman who needs no introductions, Ann Handley.  We discussed Everybody Writes and her take on the idea of slow marketing.  (Watch or Listen Now)

On the second show, we have Michael Brenner, one of the highest rated and most loved teachers on the marketing circuit, has had several changes in his career over the past few years.  In this episode, we dive deeper into what the transition was like to go from a big enterprise, then to a smaller company, and now his latest move, starting the Marketing Insider Group. (Watch or Listen Now)

Starting last Friday, we are releasing a new show on Mondays and Fridays, until the end of January, so go ahead and set your podcatchers to get shows on the new schedule.

 
 
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Community Call
 
 

We will have our first community call next week where we will discuss what is coming up, ideas for content, and describe the ways you can contribute with others in the community.  As most of you know, this community is still under major construction and we have a lot of plans for 2017.  We would love to have you join the call so stay tuned for more details.

 
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Community Contributions
 
 
 
 
ETIQUETTE: WHY IT’S VITAL FOR COMMUNICATING WITH CUSTOMERS
 
How well we communicate with customers and what value we offer them affects customer opinion. That’…
 
 
 
 
MICHAEL BRENNER ON CONTENT MARKETING IN THE ENTERPRISE TO THE SMALL BUSINESS
 
Michael Brenner, one of the highest rated and most loved teachers on the marketing circuit, has had…
 
 
 
 
 
 
ANN HANDLEY ON EVERYBODY WRITES AND SLOW MARKETING
 
Ann Handley sits down with us at MarketingProfs’ B2B Forum to discuss her latest book, Everybody Wri…
 
 
 
 
ANDREA FRYREAR ON THE STATE OF AGILE MARKETING
 
I love it when I get to sit down and chat with Andrea Fryrear about Agile Marketing. It is one of t…
 
 
 
 
 
 
JENNIFER HARMEL ON CHANGE MANAGEMENT IN MARKETING
 
We all have to deal with change in our companies, but when it happens inside our marketing teams, it…
 
 
 
 
COREY MORRIS ON CHANGES IN SEO AND MARKETING
 
On this show, Corey Morris, Director of Digital Strategy at ER Marketing discusses some of the chang…
 
 
 
 
I woke up at 5:00am on the third day to realize this is hard work.
 
     -  MICHELLE JULIAN, Chief Operating Officer, Squared Digital
 
 
 
Our Commentary on Great Content!
 
 
Video Marketing Mentors: Video Analytics
 
VIDEO MARKETING MENTORS: VIDEO ANALYTICS
 
Once a new(er) approach of marketing takes full steam and our platforms become intelligent and compatible with other platforms, we can start having a real conversation about analytics and measurement. Here is a great set of interviews from marketing…
 
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You Don’t Need Big Data — You Need the Right Data
 
YOU DON’T NEED BIG DATA — YOU NEED THE RIGHT DATA
 
Sometimes the right data is big. Sometimes the right data is small. But for innovators, the key is figuring out what those critical pieces of data are that drive competitive position.
 
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How to Write User-Oriented Content More Quickly
 
HOW TO WRITE USER-ORIENTED CONTENT MORE QUICKLY
 
In the current era of need it now or I will go somewhere else our content has to be regular, truth, and helpful. We at Enterprise Marketer push as much as we can for every marketing firm large or small to have a content marketing plan. Bull gives u…
 
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Epicurious remade its mobile app to show more 'food porn' video - Digiday
 
EPICURIOUS REMADE ITS MOBILE APP TO SHOW MORE 'FOOD PORN' VIDEO - DIGIDAY
 
Epicurious is changing with the times and keeping on the cutting edge to show their customers they are watching, paying attention and looking for ways to serve their needs. As Max tells us about the new video app launched by Epicurious and how it's…
 
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The Importance of Storytelling in Content Marketing #MPB2B
 
THE IMPORTANCE OF STORYTELLING IN CONTENT MARKETING #MPB2B
 
Shane Snow's presentation on Storytelling has some excellent reviews. Here is a quick read on why storytelling in content marketing is important.
 
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6 Tactics and Strategies for Building an Owned Media Empire
 
6 TACTICS AND STRATEGIES FOR BUILDING AN OWNED MEDIA EMPIRE
 
I love Jason's views on bringing content to different locations and cultures and having a larger organization strive to work together and in a two directional way.
 
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Creating An Integrated Strategy for Account Based Marketing #MPB2B
 
CREATING AN INTEGRATED STRATEGY FOR ACCOUNT BASED MARKETING #MPB2B
 
Not a new topic, but one that is clearly a hot topics of 2016. This presentation review shows why it is clear we need better alignment with sales as a marketing team to ensure our companies have the success as each group changes their approach to re…
 
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How to find your brand's tone of voice (Your biggest untapped marketing asset) - THINK Marketing
 
HOW TO FIND YOUR BRAND'S TONE OF VOICE (YOUR BIGGEST UNTAPPED MARKETING ASSET) - THINK MARKETING
 
Ann has done it again! This is one of those articles you should print and review with your team as part of a larger review of your strategy.
 
Read more
 
 
 
 

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