Interviews from B2B Forum with Samantha Stone and Carlos Gil
 
 
          
 
 
 
Show #3 and #4 are out from #MPB2B
 
 

Samantha Stone is one of the most excited marketers I have meet to talk about the issues of sales and marketing, that after you meet her, the excitement is so contagious, you want to go out and put her words into action.  In this show, Samantha shares some of the thoughts and concepts she wrote in her new book, Unleash Possible.  In it, she gets into topics like measurement, account-based marketing, steps to bring the conversations with management to the next stage, and the issues between sales and marketing.  (Watch or Listen Now)

 

For B2B marketers, one of the most dismissed social networks in a strategy, yet most popular and fastest growing, is Snapchat.  In this show, Carlos Gil shares his insights into why reaching your audience through Snapchat might not be such a wild idea.  Carlos answers many questions about the platform, who should be using it, why people find it valuable, and just how flexible their advertising tools are.  (Watch or Listen Now)

 

Starting last Friday, we are releasing a new show on Mondays and Fridays, until the end of January, so go ahead and set your podcatchers to get shows on the new schedule.  

 
 
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Community Call - Friday at 9:00 AM CST
 
 

I really hope you can make our first Community Call on Friday, November 18th, at 9:00AM CST.  On the call, we will discuss the current state of the community, introduce new members and get to know each other a little better, and talk through some content ideas for the next month or two.

 
Community Call Information - 11/18 @ 9AM CST 
 
 
 
Community Contributions
 
 
 
 
BOLD MOVE: TELL YOUR CEO SHE NEEDS TO LISTEN TO HER CUSTOMERS
 
Perhaps it’s helpful to “tee-up” this conversation by offering up a couple proposed talking points: …
 
 
 
 
CARLOS GIL ON SNAPCHAT FOR B2B MARKETERS
 
In this show, Carlos Gil shares his insights into why reaching your audience through Snapchat might…
 
 
 
 
 
 
THINK BEFORE YOU SPEAK: LIVING OUT YOUR SOCIAL RESPONSIBILITY
 
As with most organizations in today's day and age, they also have social media policies that explici…
 
 
 
 
SAMANTHA STONE ON CREATING A MARKETING PLAYBOOK
 
Samantha Stone is one of the most excited marketers I have meet to talk about the issues of sales an…
 
 
 
 
 
 
EMERGING MARKETS DESERVE YOUR RESPECT
 
Emerging markets are “exotic,” “risky,” full of challenges but promising great rewards to the most i…
 
 
 
 
ETIQUETTE: WHY IT’S VITAL FOR COMMUNICATING WITH CUSTOMERS
 
How well we communicate with customers and what value we offer them affects customer opinion. That’…
 
 
 
 
I woke up at 5:00am on the third day to realize this is hard work.
 
     -  MICHELLE JULIAN, Chief Operating Officer, Squared Digital
 
 
 
Our Commentary on Great Content!
 
 
A Simple Trick to Make Your Content Magnetic and Memorable
 
A SIMPLE TRICK TO MAKE YOUR CONTENT MAGNETIC AND MEMORABLE
 
Many of us read articles when they relate to use or have a great story line to keep the mind interested. I personally never thought of my husband as a writer but as I read his articles they mean so much to me because of the stories he has associated…
 
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Isolate Toxic Employees to Reduce Their Negative Effects
 
ISOLATE TOXIC EMPLOYEES TO REDUCE THEIR NEGATIVE EFFECTS
 
This article is not about a specific marketing situation or piece of advice, but if your team isn't getting along your marketing will have a direct effect. People don't work well in toxic environments. I strongly ask that you don't just look at you…
 
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Top 10 resources for designing email newsletters | Webdesigner Depot
 
TOP 10 RESOURCES FOR DESIGNING EMAIL NEWSLETTERS | WEBDESIGNER DEPOT
 
Do you need help coming up with a newsletter email? Don't just get your email opened get it consumed. Jake has put together 10 tools that can help.
 
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38 Videos that Work at Every Sales Stage - How to Use Video to Drive Sales
 
38 VIDEOS THAT WORK AT EVERY SALES STAGE - HOW TO USE VIDEO TO DRIVE SALES
 
This is an amazing resource for you to read today, print and save for next week, and review with your team when you are looking at your video marketing strategy.
 
Read more
 
 
9 Definitions: How Content Marketing Works Within Marketing
 
9 DEFINITIONS: HOW CONTENT MARKETING WORKS WITHIN MARKETING
 
So many comparisons it's hard to keep track. I know it says 9 in the title, but I feel I have learned so many new insights into what content marketing is. Michele has pulled from so many greats to compare and define the new and real meaning of conte…
 
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Video Marketing Mentors: Video Analytics
 
VIDEO MARKETING MENTORS: VIDEO ANALYTICS
 
Once a new(er) approach of marketing takes full steam and our platforms become intelligent and compatible with other platforms, we can start having a real conversation about analytics and measurement. Here is a great set of interviews from marketing…
 
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You Don’t Need Big Data — You Need the Right Data
 
YOU DON’T NEED BIG DATA — YOU NEED THE RIGHT DATA
 
Sometimes the right data is big. Sometimes the right data is small. But for innovators, the key is figuring out what those critical pieces of data are that drive competitive position.
 
Read more
 
 
How to Write User-Oriented Content More Quickly
 
HOW TO WRITE USER-ORIENTED CONTENT MORE QUICKLY
 
In the current era of need it now or I will go somewhere else our content has to be regular, truth, and helpful. We at Enterprise Marketer push as much as we can for every marketing firm large or small to have a content marketing plan. Bull gives u…
 
Read more
 
 
 
 

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