Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

Ever wondered what drives the decision makers behind Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian came together for a quick chat at this year's Intelligent Content Conference and examined the strategy that propels some of the world's most well-known content events.

In previous years, ICC was an event focused on featuring and supporting content strategy which, to a huge portion of marketers, is still a fairly new concept. Now, the event draws marketers of all walks and the CMI minds work to broaden marketers' understanding of intelligent content.

Cathy and Jeff also discuss the marketing focuses of CMI and what they are working on to reach marketers and convert them into event goers. "Marketing automation is huge for us right now... We have 200,000+ names in our database. We don't want to send them all the same message. They deserve the same message."

 

Biography

Cathy is the VP of Marketing for the Content Marketing Institute where she oversees marketing efforts for all CMI properties. Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, national restaurant and non-profit marketing, and her own marketing consulting business. She is currently a board member for The Orange Effect Foundation.

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Cathy McPhillips - Enterprise Marketer
 

AUTHOR: CATHY MCPHILLIPS

Cathy is the VP of Marketing for the Content Marketing Institute where she oversees marketing efforts for all CMI properties. Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. She is currently a board member for The Orange Effect Foundation.

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Jeff Julian - Enterprise Marketer
 

AUTHOR: JEFF JULIAN

Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

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Michelle Julian - Enterprise Marketer
 

AUTHOR: MICHELLE JULIAN

Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
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