Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

The production of content has never been more complex than it is today.  The platforms we use, the methodologies we deploy, and the media we use to reach audiences cause marketers to become amazing specialists of several topics.  I coined the term Renaissance Marketer to describe the many functions we require.  However, when you start to embrace these new talents you are developing, the pressure to get down compels us to go fast rather than focus on value.  To Matt Dion, CEO on Mintent, this is a problem he is passionate about and knows platforms like Mintent can assist in the evolution of the marketing team.

Check out the Mintent Follow-up Article

"When people hear "slow down", they panic....We live with this "multitask, go hard, sleep when you're dead"...attitude, so the thought of "slow down" sends shivers down managers' spines."  Behind this approach to faster is better, you typically find a management team that believes their work is not the same as the other assets and services the company delivers.  It's just marketing, so get it done.  However, we know as consumers of great content assets, that the finishing touches and thinking about the whole lifecycle of a piece of content help us answer our questions with better accuracy.  

In this episode, Matt Dion and Jeff Julian discuss the topic of marketing workflow and how Mintent can help your team perform better.  "The approach is now more, "Why are you producing content? What's the impact? What's the purpose of it? How are you gonna know if it's having the impact that you think it will? How are you going to measure it?"

Biography

With a career in technology spanning 23 years, Matt is a consummate thought leader in the areas of content marketing, digital transformation, e-commerce, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age.

Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others. 




Jeff Julian - Enterprise Marketer
 

CONTRIBUTOR: JEFF JULIAN

Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

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Matt Dion - Enterprise Marketer
 

CONTRIBUTOR: MATT DION

With a career in technology spanning 23 years, Matt is a consummate thought leader in the areas of content marketing, digital transformation, e-commerce, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age.

Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others. 



Michelle Julian - Enterprise Marketer
 

CONTRIBUTOR: MICHELLE JULIAN

Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
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Megan Zander - Enterprise Marketer
 

CONTRIBUTOR: MEGAN ZANDER

I am an ever-growing content strategist, digital marketer, and writer - an all around content nerd. My personal and professional goal is simply to bring out the digital best in the world around me.

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