Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

Let's face it, we are in strange times when it comes to creative, design, and digital asset development.  From the marketing teams perspective, for nearly a century, they have relied on some form of advertising agencies to augment their team's capabilities to deliver results.  From the business perspective, for nearly a century, they have relied on some form of consulting firms to augment their team's capabilities to deliver results.  From the IT teams perspective, for half a century, they have relied on the software development firms to augment their team's capabilities to deliver results.

Now, in 2017, the responsibilities of these three units have been passed off in some form to the marketing team when it comes to strategy, systems, and creative used to reach customers.  Since the primary outside resource for this team was the agency, we have seen many different forms launch in this new competitive landscape.  Companies like Deloitte, Avanade, Accenture, HP, IBM, Microsoft, and so many others are stepping into the world of WPP, Ogilvy, and the likes for a showdown of historic proportions.

With this collision, an interesting problem has arisen with pricing.  Consulting firms have used a time-and-materials model where every second a team focuses on a client, a rate is assessed.  Agencies have embraced either a monthly retainer or fixed-bid model to have specific pricing decided up front and "guaranteed" in some form or fashion with changes orders passed around and arguments to follow.

In this podcast, Paul Roetzer, founder of PR 20/20, and Jeff Julian, founder of Squared Digital, will discuss the problems with these pricing models and introduce a new approach to agency pricing that both companies have found independently and based on agile methodologies.

Biography

Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency specializing in public relations, content marketing, search marketing and social media. PR 20/20 was the first agency in HubSpot's value-added reseller (VAR) program, which now includes more than 450 certified firms.

Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency.  His book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms.

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Paul Roetzer - Enterprise Marketer
 

AUTHOR: PAUL ROETZER

Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency specializing in public relations, content marketing, search marketing and social media. PR 20/20 was the first agency in HubSpot's value-added reseller (VAR) program, which now includes more than 450 certified firms.

Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency.  His book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms.

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Jeff Julian - Enterprise Marketer
 

AUTHOR: JEFF JULIAN

Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

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Michelle Julian - Enterprise Marketer
 

AUTHOR: MICHELLE JULIAN

Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
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