As an experienced marketer, I'm guilty of complaining about how 'the rest of the business' doesn't understand the rigor behind what I do, and thinks marketing is just the tactical activities they see…Read More
In this show, Pamela Muldoon sits down with Jeff Coyle to discuss marketing insights and changes in digital marketing that most marketers might not know about.
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Jeff Coyle is a data-driven search engine marketing executive with more than 16 years of experience managing products and website networks.
Jeff is the Co-founder and Chief Marketing Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.
Prior to joining MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.