The recent arrest of two black men in a Philadelphia Starbucks has become a national headline. How is Starbucks using social media to further communicate their stance on the consequences of racial bia…Read More
Rebecca Lieb is truly a digital media pioneer! Starting in online media, or what we call digital today, in the early 90s, Rebecca worked on several initiatives to bring content to those early adopters of the web and helped form the ideas that we know of as content marketing today. Recently, Rebecca published research on the approach of contextual content, what happens when content goes beyond screens.
In this show, Rebecca describes her journey into digital marketing and the research she has recently conducted. She provides some great examples of how marketing teams are integrating contextual content into their efforts and some tips on making sure you get started well.
This show was recorded at Content Marketing World 2016 in Cleveland, OH.