The past few months we have been left feeling a bit flat. The UK is getting things in place to leave Europe, we’re asking the question “Is the US election always this ugly?;” if you banked on Vine to…Read More
How do you get a large marketing team with many different hats to work together for the same cause? Amanda Todorovich, Director of Content Marketing at Cleveland Clinic, gives a glimpse of what it takes and how her team is built. She talks about what innovations her team is making to keep the content fresh and flowing regularly. Keeping the information relevant is paramount to the Cleveland Clinic team, working with new contributors is one of the ways they accomplish this. Amanda tells about the what if's her team has concurred to grow and help their customers.
This show was recorded at Content Marketing World 2016 in Cleveland, OH.
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associated links: Cleveland Clinic Blog, LinkedIn, Twitter, CMWorld Speaker Profile
CONTRIBUTOR: JEFF JULIAN
Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
CONTRIBUTOR: MICHELLE JULIAN
Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
CONTRIBUTOR: AMANDA TODOROVICH
Named 2016 Content Marketer of the Year by the Content Marketing Institute. Content marketing and social media leader with nearly 20 years of storytelling experience. Passionate about innovative healthcare communication and strategic content of all kinds. 2015 Direct Marketing News 40 Under 40 honoree.
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