Enterprise Marketer - Make Your Marketing Matter.

It is probably easier to discuss the items we didn't talk about on this show rather than the ones we did. That is due to my guest, Jeffrey K. Rohrs, Chief Marketing Officer of Yext, is an incredible resource for the bridge between marketing and physical presence.

Yext provides fantastic location-based services for their customers who are looking to bring some calm to the chaos that is online location listings. Jeffrey describes why location is so important for business, some lessons we can learn from Pokemon Go, and how specific verticals like healthcare are embracing that platform. Every time I get a chance to chat with Jeffrey; I know there will be a smile on my face, and will leave smarter than I was when the conversation started.

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