On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.Read More
Christoph Trappe, author of Get Real: Sharing Authentic Stories for Long-Term Success, joins the show to talk about a wide range of topics around storytelling with Content Marketing. With a focus on healthcare at MedTouch, he has a deep understanding of what it means to differentiate with stories from your competition. "In healthcare, with four physicians who do the same thing, why would I pick you?," is a question poses to his clients to get the real story behind the practice.
We talk about pricing, video, teams, publishing, and many other topics.
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tagged with: Content Marketing