In this episode, Katie Martell and Tim Riesterer dig deep into the science of customer messaging for sales and marketing.Read More
Christoph Trappe, author of Get Real: Sharing Authentic Stories for Long-Term Success, joins the show to talk about a wide range of topics around storytelling with Content Marketing. With a focus on healthcare at MedTouch, he has a deep understanding of what it means to differentiate with stories from your competition. "In healthcare, with four physicians who do the same thing, why would I pick you?," is a question poses to his clients to get the real story behind the practice.
We talk about pricing, video, teams, publishing, and many other topics.
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associated links: Christoph's Book - Get Real, Authentic Storytelling, Twitter, LinkedIn
tagged with: Content Marketing
CONTRIBUTOR: JEFF JULIAN
Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
CONTRIBUTOR: MICHELLE JULIAN
Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
CONTRIBUTOR: CHRISTOPH TRAPPE
Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger, and author. His digital initiatives have been recognized globally. He is currently Director of Content at Stamats in Cedar Rapids, IA. The IMA named him Internet Marketer of the Year in 2015.
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