On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.Read More
Christoph Trappe, author of Get Real: Sharing Authentic Stories for Long-Term Success, joins the show to talk about a wide range of topics around storytelling with Content Marketing. With a focus on healthcare at MedTouch, he has a deep understanding of what it means to differentiate with stories from your competition. "In healthcare, with four physicians who do the same thing, why would I pick you?," is a question poses to his clients to get the real story behind the practice.
We talk about pricing, video, teams, publishing, and many other topics.
Thanks to our sponsors
Listen to the show
associated links: Christoph's Book - Get Real, Authentic Storytelling, Twitter, LinkedIn
tagged with: Content Marketing
CONTRIBUTOR: JEFF JULIAN
Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
CONTRIBUTOR: MICHELLE JULIAN
Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
CONTRIBUTOR: CHRISTOPH TRAPPE
Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger, and author. His digital initiatives have been recognized globally. He is currently Director of Content at Stamats in Cedar Rapids, IA. The IMA named him Internet Marketer of the Year in 2015.
related articles
This week on Explicit Content: Katie Martell sits down with Clare McDermott at the MarketingProfs B2BForum to examine the good, the bad and the ugly in relation to content research.Read More
This week, our team is excited to present the first episode of our hit podcast, Marketer-to-Marketer.Read More
Do you have a mission statement? Are you employing tactical marketing? This week on Explicit Content your hosts Pamela Muldoon and Jeff Julian discuss the CMI annual B2B Content Marketing Research Rep…Read More
In this episode, Melanie Deziel and Jeff Julian discuss building a content studio and share interviews with the Atlantic and Washington Post.Read More
On this episode of the Explicit Content Podcast, veteran podcaster Pamela Muldoon makes her return to the host role, along with Jeff Julian, to discuss this year’s takeaways from Content Marketing Wor…Read More
