On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.Read More
I love every opportunity I get to sit down and chat with Carla Johnson. She is a wealth of information about customer experience and is very much in tune with the challenges marketers face today.
In this show, we start the conversation with the importance of ensuring the peers in your organizations understand the customer journey and are a part of the conversation.
Then we get into what it means your commitment needs to be on your content marketing strategy. Carla says, "If you are only partially committed to that content strategy, it is always easy for something else to take a higher priority."
Throughout the show Carla drives deeper into the components of a good story, the meaning behind a story arc, and how the Experiences Era of marketing is taking shape.
Listen to the show
tagged with: Strategy