On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.Read More
I love every opportunity I get to sit down and chat with Carla Johnson. She is a wealth of information about customer experience and is very much in tune with the challenges marketers face today.
In this show, we start the conversation with the importance of ensuring the peers in your organizations understand the customer journey and are a part of the conversation.
Then we get into what it means your commitment needs to be on your content marketing strategy. Carla says, "If you are only partially committed to that content strategy, it is always easy for something else to take a higher priority."
Throughout the show Carla drives deeper into the components of a good story, the meaning behind a story arc, and how the Experiences Era of marketing is taking shape.
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associated links: Type A Communications, LinkedIn, Experiences: The 7th Era of Marketing, Buy Now on Amazon
tagged with: Strategy
CONTRIBUTOR: JEFF JULIAN
Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
CONTRIBUTOR: CARLA JOHNSON
As the Chief Experience Officer, Carla Johnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations, instill creative confidence and inspire an environment of receptivity that develops highly prized teams and stellar business results. Carla has worked with companies that include American Express, Dell, Emerson, Motorola Solutions, VMware, Western Union and the U.S. Army Corps of Engineers on how to tap into a wellspring of ideas and unveil new ways to bring their brand stories alive in fun and captivating ways.
Consistently recognized as one of the top influencers in content marketing, Carla’s latest book, Experiences: The 7th Era of Marketing teaches marketers how to develop, manage and lead the creation of valuable experiences in their organizations. Carla serves as the Vice Chair of the Executive Board of the Business Marketing Association (a division of the ANA) and previously was the Vice President of Thought Leadership. She’s an instructor for Rutgers University mini-MBA program, the Content Marketing Institute, the ANA and the Online Marketing Institute. A frequent speaker, Carla also contributes to industry-wide news outlets, forums, and conferences on the future of the marketing profession, leading through innovation and the power of storytelling.
CONTRIBUTOR: MICHELLE JULIAN
Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
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