Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

Buddy Scalera is a very unique marketer. Not only does he have a passion for understanding content strategy in healthcare, but he also is a freelance comic book writer for Marvel! In the world of comic books, or graphic novels, the images shown help drive your imagination, internal narration, and lead you to define the story your way. As content marketers, we too can harness this power of story to drive not only textual content, but using visuals like photography, illustrations, and video to enhance the story.

Buddy Scalera and Stan Lee

In this show, Buddy shares some of the wealth of knowledge he has on the art of telling stories and gives us some great examples and ideas on how to get started. He drives home the idea of learning outside of the practice of marketing and adopting a "side hustle" to sell your ideas and creativity while testing concepts for marketing.

Near the end, Buddy shares one piece of advice we all can take away from, and I want to point out specifically: Stop talking at your customers and start listening to them.

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Buddy Scalera - Enterprise Marketer


Senior Director of Content Strategy at The Medicines Company. Healthcare communications, digital health storytelling & visual content strategy by day. By night, comic book writer and visual storytelling educator. Speaks on the topics of content strategy, multichannel content marketing, social media in pharma, intelligent content, content engineering, analytics, transmedia storytelling with intellectual property, and user journeys for healthcare professionals and patients.


Jeff Julian - Enterprise Marketer


Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.


Michelle Julian - Enterprise Marketer


Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.

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