Enterprise Marketer - Make Your Marketing Matter.

Laura Creekmore, President of Creek Content, joins the show from Content Marketing World to talk about her approach to content strategy. At the show, Laura taught a Content Strategy 101 workshop to help teams get started on the right foot with a documented strategy. Laura gives us some great insights to content governance, strategy, and the basics of knowing your audience and business goals.

We love the advice Laura gives when she says, "You don't need to ask permission to practice your craft." You were hired to be the marketer, and you know how to practice the art of marketing, so go out and do what you know is best.

Thanks to our sponsors

Listen to the show

associated links: Twitter, Homepage, LinkedIn, Creek Content




Previous
Buddy Scalera on Visual Storytelling and Content Strategy
Next
Nicole Mills on Enterprise Content Marketing and Strategy at Dell

related articles

Join The Movement!

Become a member of this community of marketers.


t

o

p