Have you ever wondered why some metrics are so easy to get to, everyone loves them, but you can see how they correlate with the bottom line?Read More
Jessica Best, Director of Data-Driven Marketing at Barkley, is one of my favorite Kansas Citians who is my go-to podcast guest because of her depth of knowledge. Jessica joins the show to talk about data-driven marketing with a focus on email.
There are so many tips, and tricks are in this episode from Jessica, and if you are an email marketer, this one is for you.
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tagged with: Email Marketing
CONTRIBUTOR: JEFF JULIAN
Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
CONTRIBUTOR: MICHELLE JULIAN
Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
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