In this episode, Katie Martell and Tim Riesterer dig deep into the science of customer messaging for sales and marketing.Read More
Ira Apfel, Director of Communications and Editorial Content for the Association of Financial Professionals, is a man who wears many hats. Working for a nonprofit association, he has to deploy assets to the members, through many different mediums and tactics, on a consistent basis to keep enrollment high and the value of the organization strong. In this show, I chat with Ira about his digital, social media, print, and podcast strategies. This interview is a great case study of someone who is doing a great job at deploying a content marketing strategy.