Enterprise Marketer - Make Your Marketing Matter.

Ira Apfel, Director of Communications and Editorial Content for the Association of Financial Professionals, is a man who wears many hats.  Working for a nonprofit association, he has to deploy assets to the members, through many different mediums and tactics, on a consistent basis to keep enrollment high and the value of the organization strong.   In this show, I chat with Ira about his digital, social media, print, and podcast strategies.  This interview is a great case study of someone who is doing a great job at deploying a content marketing strategy.

Thanks to our sponsors

Listen to the show

Jessica Best on Data-Driven and Email Marketing
Jonathan Kranz on Copywriting in Content Marketing

related articles

Join The Movement!

Become a member of this community of marketers.