As tech stacks get more complex and harder to implement, Andy and Jeff pull the curtain of mystery off of the subject and help you cut through all of the noise and help you prioritize what you need.Read More
Andrew J. Herkert, Chief Revenue Officer, and Sam Annala, Director of Business Development of TruScribe join us at Content Marketing World to share their insights on video marketing and the use of animation. Starting with a one-man whiteboard video company, TruScribe has grown into a diverse company with software and services for their customers.
We continue to hear marketers need to embrace storytelling, as well as the need to drive engagement with new media types. Video marketing is an amazing way to create engagement, and now live action is not the only way we can do it. Now, we have research that shows we can communicate better with these different forms using iconography, color, and motion. Throughout the show, Andrew and Sam share their stories on how TruScribe helps their clients tell more engaging stories.
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associated links: iTunes Podcast, Twitter - TruScribe, Twitter - Andrew, Twitter - Sam, LinkedIn - Andrew, LinkedIn - Sam, Facebook, TruScribe
tagged with: Content Marketing, Video Marketing
CONTRIBUTOR: JEFF JULIAN
Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
CONTRIBUTOR: MICHELLE JULIAN
Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
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