Marketing leaders and teams already neck deep in the transition to Agile Marketing often find themselves struggling to overcome the Business-As-Usual (BAU) mindset of the rest of the organization and …Read More
We all have to deal with change in our companies, but when it happens inside our marketing teams, it can be very hard. In this show, Jennifer Harmel, Executive Vice President at Annuitas, shares with us on how she helps her enterprise clients come up will a great strategy, create amazing content, and optimize it for success.
Thanks to our sponsors
Listen to the show
associated links: iTunes Podcast, Twitter, Twitter - Annuitas, LinkedIn, Annuitas, Youtube
tagged with: CMWorld16, Content Strategy
AUTHOR: JEFF JULIAN
Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
AUTHOR: MICHELLE JULIAN
Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
related articles
Search ranking factors are becoming more elusive. Doug Bell, VP of Marketing at Searchmetrics, and host Jeff Julian discuss the future of SEO.Read More
What drives Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian chat about the strategy behind CMI conferences.Read More
Content needs its own engineers, these days. Matthew Balogh and Jeff Julian examine the opportunities that technology has created for intelligent content.Read More
Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.Read More
In this episode, Jeff talks with Andrea Ames, Content Strategist, Architect, and Designer at IBM, about how her team is changing the way IBM approaches to content creation, design, and customer experi…Read More
