Watch as Marcia and Amanda discuss their process to producing consistent and successful content in a specialized content space: What inspires their teams and how they grow their audience?Read More
We all have projects in our life that we are passionate about. Some of these projects are at home with our family, others are at work, and then we have to side projects that have impact on a very different audience. For Marcia Riefer Johnston, her desire to get to know her neighbors drove her to complete a project in class on social media and through the lens of Content Marketing.
Marcia, Content Strategy Consultant at the Content Marketing Institute and Author of Word Up!, sits down with Michelle to talk through the lessons she has learned when adopting a Content Marketing strategy to reach a new audience when you aren't selling anything.
We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.
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