Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

For a Content Marketing effort to work, you have to focus your work on creating consistently delivered content that is valuable to an audience.  Sometimes our personas are simple, due to the lack of geographic area we have to cover.  However, the value received in an article written for a banker in the United States could be completely different than that of a banker in Kenya.  In this episode, Pam Didner and Jeff Julian discuss the new for Global Content Marketing teams and how you can get started by using the resources you already have if you are facing this issue.

Biography

Pam Didner is a marketing consultant, author and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events around the world.

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tagged with: ICC17, Global, Content Marketing




Pam Didner - Enterprise Marketer
 

AUTHOR: PAM DIDNER

Pam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events around the world.

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Jeff Julian - Enterprise Marketer
 

AUTHOR: JEFF JULIAN

Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

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Michelle Julian - Enterprise Marketer
 

AUTHOR: MICHELLE JULIAN

Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
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