In this episode, Buddy Scalera explains how important it is for teams to understand Content Strategy and to drive a story that can quickly bring people up to speed and continue them on a journey that …Read More
For B2B marketers, one of the most dismissed social networks in a strategy, yet most popular and fastest growing, is Snapchat. In this show, Carlos Gil shares his insights into why reaching your audience through Snapchat might not be such a wild idea. Carlos answers many questions about the platform, who should be using it, why people find it valuable, and just how flexible their advertising tools are.
During this show, Carlos used Facebook Live to stream the recording to his audience, much like Christoph Trappe did during his episode at Content Marketing World. If you think these live or recorded moments in life are something we can ignore as marketers, this show is for you. While your whole marketing strategy should not revolve around it, we discuss some clear areas where almost every B2B company can take advantage of Snapchat today.