Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

For B2B marketers, one of the most dismissed social networks in a strategy, yet most popular and fastest growing, is Snapchat.  In this show, Carlos Gil shares his insights into why reaching your audience through Snapchat might not be such a wild idea.  Carlos answers many questions about the platform, who should be using it, why people find it valuable, and just how flexible their advertising tools are. 

During this show, Carlos used Facebook Live to stream the recording to his audience, much like Christoph Trappe did during his episode at Content Marketing World.  If you think these live or recorded moments in life are something we can ignore as marketers, this show is for you.  While your whole marketing strategy should not revolve around it, we discuss some clear areas where almost every B2B company can take advantage of Snapchat today.

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Jeff Julian - Enterprise Marketer
 

AUTHOR: JEFF JULIAN

Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

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Michelle Julian - Enterprise Marketer
 

AUTHOR: MICHELLE JULIAN

Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.
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