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What does a Marketing Manager do at the largest privately held company in Kansas City?

Anna Lewis, Global Marketing Manager at Black & Veatch, joins the show to talk about her role in the company, recent realignment with sales, what students should know about joining a marketing team, and much more.  “My job is to educate and empower.”  That is a great way to think about the role of Marketing Manager.

While on the sales conversation, Anna discusses what she has learned during the transition to a closely aligned sales and marketing team and why it is important to attend conferences like B2B Forum.  She also describes how she used her college jobs to help her understand the skills needed for customer service and how they relate to the role of marketer.

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