Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

As 2016 concludes, the biggest conversation that continues to occur is quality vs. quantity in content marketing.  We need to continue to scale our content, but as Ardath says, “it isn’t about scaling content, it’s about scaling outcomes.”

In this show, Ardath and I continue the conversation we started at Content Marketing World 2016 about what makes content great.  I love how Ardath makes the point that scaling your content efforts isn’t about more, it is about performance.  To come to that conclusion, you must think beyond the marketing department.  With 30 years of experience in business management, Ardath explains how it all comes down to revenue.

So to grow as marketers, we need to align our content objectives with measurable business results better over time.  Stop reinventing the wheel with your content, and start refining your work using agile strategies like the ones we discuss in this show.

The next time you go to produce a piece of content, ask yourself this question: Why it is important to produce this piece of content?  For the business, for the customer, for the team.   

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes.  It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Thanks to our sponsors

Jeff Julian - Enterprise Marketer


Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.


Michelle Julian - Enterprise Marketer


Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.

Ardath Albee - Enterprise Marketer


Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 28 years of business management and marketing experience to help companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers.


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