On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.Read More
When most small to medium-sized businesses consider a redesign or relaunch of their websites, one of the first questions they should ask is, “How do I want to provide value for my customers?” and “How can I quickly explain what we do?” By asking these questions, you can quickly realize you might need some outside help to get this done. That is where a Digital Agency comes in.
On this show, Bob Ruffolo, CEO of IMPACT, and Jeff discuss what a digital agency is and how to best engage with one.
One of my favorite tips from the show is when Bob says marketing teams or business owners need to define for themselves what success will look like before ever engaging with a digital agency. By clearly understanding this core objective and communicating it early, you will have a higher likelihood of a win since both teams will be aiming for the same goal.
We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.
If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.
Ask the members of your team the following questions and discuss the results:
- What tools do we use to measure our success for our digital assets?
- Are there any efforts on our team we are doing just because we have always done them?
- Can you measure the impact SEO, social media, and other marketing tactics to your core business?
- Can each member step through the process of how customers interact with your brand and engage in business with you?