Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

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Yoav Schwartz asks a fascinating question on the show, “How many plugins can you have to manage all these new types of content?” 

You might be thinking, “Jeff, you used the word fascinating… I do not think you know what that term means.”  Ok, well it is 5:00 am on a Monday, so cut me some slack. 

The reason I find it fascinating is why the question was posed.  We continue to use Content Management Platforms, like WordPress and Drupal, that were created to some a particular problem for one type of content, but we have to deliver experiences with many different types of content. 

On this show, Yoav Schwartz, CEO and Co-founder of Uberflip, shares some of their insights into the four Pillars of Content Marketing tools, creation, experience, distribution, and insights, and why it is important to select the best tool for the job to enhance the experience you are delivering.

We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes.  It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Jeff Julian - Enterprise Marketer


Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.


Michelle Julian - Enterprise Marketer


Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.

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