Matthew T. Grant on Content Strategy and Podcasting

by: Jeff Julian, Matthew T. Grant, Michelle Julian

3/13/2017

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Matthew T. Grant, Director of Content Strategy at the Aberdeen Group, is not a stranger to podcasts. In fact, he is the original host of the MarketingProfs’ Marketing Smarts podcast, where he recorded over 70 shows.

In this episode, Jeff and Matthew talk about the history of podcasting, tips and tricks on how to interview a guest, and the strategy behind selecting podcasts as a medium for your content marketing efforts.

We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Listen to the show

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associated links: Stitcher, iTunes, Google Play, Twitter, LinkedIn, Instagram, Aberdeen Group - Bio

tagged with: Content Marketing, Content Strategy, Podcasting

AUTHOR: JEFF JULIAN

Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

AUTHOR: MATTHEW T. GRANT

Matthew T. Grant is Director of Content Strategy at Aberdeen. In that role, he is responsible for the growth of our Essentials blogs (CMO Essentials, TechPro Essentials, HCM Essentials, and more to come!). Prior to joining Aberdeen, Matt was Director of Content Strategy at Aquent, a global staffing firm focused on the marketing and creative space. There, Matt’s content efforts focused on the promotion of Aquent’s groundbreaking MOOC initiative, Aquent Gymnasium, an online school dedicated to closing the skills gap in digital design and front-end development. Before joining Aquent, Matt was Managing Editor at MarketingProfs, a leading online resource for B2B marketers. At MarketingProfs Matt oversaw curriculum development for MarketingProfs University and launched the Marketing Smarts podcast. Matt has written and spoken on a wide variety of topics including content marketing, social media, podcasting, user experience design, freelance careers, corporate communications, the history of Western philosophy and gangsta rap. Matt has a PhD in German Studies from Cornell University.

AUTHOR: MICHELLE JULIAN

Michelle spent the last three years developing agile methodologies for the digital agency world. Her passion has always been her customers, who are they, what do they need, how does the team accomplish it. As Chief Operating Officer of EnterpriseMarketer.com, she now looks forward to working with old and new friends, and helping to build this community.