As tech stacks get more complex and harder to implement, Andy and Jeff pull the curtain of mystery off of the subject and help you cut through all of the noise and help you prioritize what you need.Read More
In 2015, I became fascinated with the intersection of marketing, software development, and design in the pursuit of driving an amazing experience with the digital properties we produce. During this time for me, two of the guides I used to help me understand more about customer experience were Robert Rose and Carla Johnson.
In their book, Experiences: The 7th Era of Marketing, I found a fantastic plan, along with great detail and research into why the approach was constructed the way it was, that really helped me in my efforts. In this podcast, I sit down with both Carla and Robert to find out more about their backgrounds, why customer experiences are so important, and how we can incorporate new approaches into our marketer efforts to create them.
tagged with: Content Marketing