I mean seriously, you want me to calculate return on my marketing efforts? Oh wait, you expect me to calculate the investment too? From your executive’s position, the answer is yes.Read More
Jay Acunzo, a professional speaker and the host of the Unthinkable podcast, joins the show to talk about the creative process in marketing.
Jay describes his start in marketing through sports journalism and a stint a Google helping agencies and business understand advertising. Now he is known for his ability to narrate a great story and leave the audience in a place of growth and wonder, at both in-person events and on the air with his podcast.
Throughout the show, we talk through some of the interesting paths we have seen that helped us grow in creativity and share our processes for continuing the development of those creative muscles.
We close out the show with a familiar question for the Enterprise Marketer Podcast, if Jay could go back in time and tell himself something around the creative process, what would that be? His answer is one we all can learn something from today.
Thank you, Jay, for joining the show. We can’t wait to run into you again at a marketing event, where you are sure to captivate the minds and hearts of the audience.