Enterprise Marketer - Make Your Marketing Matter.
Make Your Marketing Matter.

The use of technology continues to become the norm for marketing teams as we move deeper into the digital age.  With great technology hopefully comes great data, but most of us see that data as the minefield of false positives and confusing due to the disconnection between our platforms.

In this show, Jayme Thomason and Jeff Julian discuss what is exciting about technology today and how marketers can use data to create better testing scenarios to analyze the what the data is showing and how your audience is responding to your marketing.

One of our favorite quotes from Jayme is when she describes herself as “not into science, but an arts-type person.”  Most marketers have degrees with an arts focus, have embraced the creative side of the craft for years, and can’t remember the last time they used the more complicated statistical formulas they were taught in high school or college.  But this is not a stance we can hold anymore.  No matter what the size of our team, we have access to data that can allow us to make strategic decisions about what content is working and what we should do next.

 

Jayme Thomason has spent her 12-year career solving the most complex digital marketing challenges for companies of all sizes. She has built several successful businesses, including a software company, DivvyHQ and her latest venture, Brink Insights, where her team helps companies analyze the results of their marketing activities, uncover hidden opportunities for growth and simplify down to the core drivers of business.

associated links: Twitter, Brink Insights, LinkedIn

tagged with: Marketing, Data, Testing




Jeff Julian - Enterprise Marketer
 

AUTHOR: JEFF JULIAN

Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

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Jayme Thomason - Enterprise Marketer
 

AUTHOR: JAYME THOMASON

Developing an innovative, growth-focused company is not about new tools and tactics. Today’s digital environment demands adopting repeatable cycles of growth behaviors to rapidly test, learn and apply. Jayme Thomason, Founder of Brink Insights, blends her background as an agile marketer, marketing technologist and content strategist into engagements that get results for her clients.

Jayme has spent her 12-year career solving the most complex digital marketing challenges for companies of all sizes. She has built several successful businesses, including software company, DivvyHQ and her latest venture, Brink Insights, where her team helps companies analyze the results of their marketing activities, uncover hidden opportunities for growth and simplify down to the core drivers of business.

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