So you have a job that requires you to use social media professionally, but up to now you've only been using social media to post snarky comments with your friends.Read More
Some brands just get it. They have been digital natives for a while, place a significant focus on the happiness and success of their customers, and leverage the tools available on the web to reach their audiences.
However, most brands don’t. Their inability to navigate the rapid changes ecosystem on our digital world leaves them without a clue and wondering how they got here.
On this show, Jeff sits down with Travis Wright and Chris Snook, authors of Digital Sense, to discuss the digital landscape and the system they have developed called the Experience Marketing Framework, to help marketers learn more about their customers and produce valuable experiences for them.