The recent arrest of two black men in a Philadelphia Starbucks has become a national headline. How is Starbucks using social media to further communicate their stance on the consequences of racial bia…Read More
Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health Summit.
Amanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country, Health Essentials (health.clevelandclinic.org). Amanda joined Cleveland Clinic in February 2013, after serving for four years as a chief content officer and co-founder of MedCity News, one of the fastest growing online publishers in the healthcare and life sciences industry. With more than 15 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces.