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When the products and services you are selling look, smell, and act like several options in the market, your messaging and the experience you deliver becomes your differentiator. For your marketing team, understanding why your customers make decisions is key to your success.
In this episode, Katie Martell and Tim Riesterer dig deep into the science of customer messaging for sales and marketing.
tagged with: Strategy
CONTRIBUTOR: TIM RIESTERER
Tim Riesterer is Chief Strategy and Research Officer of Corporate Visions, responsible for leading the strategic direction of the company in thought leadership, positioning and product development. He also leads the company’s consulting team globally, including staff and certified contractors. Tim has more than 20 years experience in Marketing and Sales. Prior to joining Corporate Visions, Tim co-founded Customer Message Management, LLC (CMM Group), where he was CEO until it was acquired by Corporate Visions in 2008. Before CMM Group, Tim was CMO and VP of Strategic Services for Ventaso. Additionally Tim was President and CEO of Brady Marketing Group and has worked in marketing, communication and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems.
CONTRIBUTOR: KATIE MARTELL
Katie Martell creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA.
Katie has been recognized as:
– One of the top 10 marketing writers on LinkedIn
– #3 Most influential B2B marketer on Twitter
– A “marketing expert to follow” by CIO Magazine
– One of 20 Women to Watch in Sales Lead Management
– Top 100 influencer in content marketing
Katie has been invited to speak at a variety of marketing industry events including TEDx, FutureM with MITX, MarketingProfs B2B Forum, BMA, DX Summit, B2B Summit, Young Women in Digital, and universities including Emerson, Northeastern, BU, and Babson College. www.katie-martell.com/speaking
CONTENT TEAM: JOE COX
My experience and education have given me a unique perspective in brand building, real-time marketing, influencer relationship management and emerging media.
At Red Bull, I worked with a company that wasn't afraid to say that a brand should have a personality and worked every minute to inject that persona into national events ranging from action sports to video game tournaments held 100 feet below ground in a cold war missile silo (no joke). Red Bull introduced me to the concept of utilizing local influencers in order to create richer experiences for our consumers, and that has stuck with me ever since.
With Vitaminwater, Vitaminwater Zero & Smartwater brands we took field marketing to a new level. By applying traditional sampling, marketing event & influencer strategies and harnessing the power of social media, our experiential focus can now easily be shared and spread throughout our fan's feeds & streams embedded within their multiple communities. A 1:1 approach became 1: many.
My passion lies in the relationship building & influencer relationship management both online & off. Working with smart people and doing smart things to bring brand's & people to the level that they deserve to be at is what gets me up every day (that and a 5Hour Energy).
Barkley has given me the opportunity to combine all that I've learned and helped brands develop, grow & expand their own online communities through an array of services, processes & products. I lead an amazing team of thought leaders, quantifying & developing consumer behaviors through strategic online listening & engagement.
Specialties: interactive digital marketing, brand positioning, brand personality, brand building, social media, blogging, podcasting, relationship building, guerrilla marketing, event planning, red bull, vitaminwater, smartwater, influence, influencer relationship management, experiential marketing
CONTENT TEAM: JEFF JULIAN
Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
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