As tech stacks get more complex and harder to implement, Andy and Jeff pull the curtain of mystery off of the subject and help you cut through all of the noise and help you prioritize what you need.Read More
On today’s Explicit Content Podcast I am talking to Luke Hurd who by day works as a Digital Immersion Director at Signal Theory & augmented reality filter creator artist with over 100k followers on Instagram.
He’s created 27 AR filters, some of them being used over a million times. He’s amongst a small group of elite creators around the world to bring this new expression into Instagram and just last month he was invited to Facebook’s F8 developer summit and featured on Mark Zuckerberg’s keynote.
It’s clear to me now what a large part AR/VR will play in the future of technology.
tagged with: Strategy, Digital Marketing
CONTRIBUTOR: LUKE HURD
Luke Hurd leads a team of interaction designers and developers to uncover unique solutions that power immersive experiences that you can't learn in school. I don't hire jerks - no matter how smart you are or how amazing your code is.
CONTRIBUTOR: JOE COX
My experience and education have given me a unique perspective in brand building, real-time marketing, influencer relationship management and emerging media.
At Red Bull, I worked with a company that wasn't afraid to say that a brand should have a personality and worked every minute to inject that persona into national events ranging from action sports to video game tournaments held 100 feet below ground in a cold war missile silo (no joke). Red Bull introduced me to the concept of utilizing local influencers in order to create richer experiences for our consumers, and that has stuck with me ever since.
With Vitaminwater, Vitaminwater Zero & Smartwater brands we took field marketing to a new level. By applying traditional sampling, marketing event & influencer strategies and harnessing the power of social media, our experiential focus can now easily be shared and spread throughout our fan's feeds & streams embedded within their multiple communities. A 1:1 approach became 1: many.
My passion lies in the relationship building & influencer relationship management both online & off. Working with smart people and doing smart things to bring brand's & people to the level that they deserve to be at is what gets me up every day (that and a 5Hour Energy).
Barkley has given me the opportunity to combine all that I've learned and helped brands develop, grow & expand their own online communities through an array of services, processes & products. I lead an amazing team of thought leaders, quantifying & developing consumer behaviors through strategic online listening & engagement.
Specialties: interactive digital marketing, brand positioning, brand personality, brand building, social media, blogging, podcasting, relationship building, guerrilla marketing, event planning, red bull, vitaminwater, smartwater, influence, influencer relationship management, experiential marketing
CONTENT TEAM: JEFF JULIAN
Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
CONTENT TEAM: JOE COX
My experience and education have given me a unique perspective in brand building, real-time marketing, influencer relationship management and emerging media.
At Red Bull, I worked with a company that wasn't afraid to say that a brand should have a personality and worked every minute to inject that persona into national events ranging from action sports to video game tournaments held 100 feet below ground in a cold war missile silo (no joke). Red Bull introduced me to the concept of utilizing local influencers in order to create richer experiences for our consumers, and that has stuck with me ever since.
With Vitaminwater, Vitaminwater Zero & Smartwater brands we took field marketing to a new level. By applying traditional sampling, marketing event & influencer strategies and harnessing the power of social media, our experiential focus can now easily be shared and spread throughout our fan's feeds & streams embedded within their multiple communities. A 1:1 approach became 1: many.
My passion lies in the relationship building & influencer relationship management both online & off. Working with smart people and doing smart things to bring brand's & people to the level that they deserve to be at is what gets me up every day (that and a 5Hour Energy).
Barkley has given me the opportunity to combine all that I've learned and helped brands develop, grow & expand their own online communities through an array of services, processes & products. I lead an amazing team of thought leaders, quantifying & developing consumer behaviors through strategic online listening & engagement.
Specialties: interactive digital marketing, brand positioning, brand personality, brand building, social media, blogging, podcasting, relationship building, guerrilla marketing, event planning, red bull, vitaminwater, smartwater, influence, influencer relationship management, experiential marketing
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